Global Webtoons Market

Webtoons Market Size, Share, Growth Analysis, By Product(Subscription Based, Advertisement Based), By Genre(Action, Sci-fi), By Devices(Mobiles, Tablets) - Industry Forecast 2024-2031


Report ID: SQMIG45E2079 | Region: Global | Published Date: April, 2024
Pages: 165 | Tables: 93 | Figures: 76

Webtoons Market Insights

Global Webtoons Market size was valued at USD 3.7 billion in 2019 and is poised to grow from USD 5.06 billion in 2023 to USD 84.93 billion by 2031, growing at a CAGR of 36.8% in the forecast period (2024-2031).

Webtoons are sorts of digital comics that was created in South Korea which was meant to be read on smartphones and computers. Most of individuals across the globe have acess to internet connection, which has brought a great expanse in the number of customers leaning towards webtoon. Rising development of subcriptions in mobile apps has prompted an upsurge in web-based activities made accessible on different entertainment platforms including action comics, series, digital comic, and others. Webtoon and digital innovations considerably reduced the expense of digital image creation by diminishing the requirement for drawing devices. Webtoons market is commonly saturated in nations such as South Korea, Taiwan, Vietnam, Malaysia and due to which the webtoons trends is getting sluggish tractions in other key countries such as U.S., Canada, UK, India etc.

US Webtoons Market is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2024-2031

Global Market Size

USD 3.7 billion

Largest Segment

Subscription based

Fastest Growth

Subscription based

Growth Rate

36.8% CAGR

Global Webtoons Market 2022-2028 ($ Bn)
Country Share for North America Region- 2021 (%)
Global Webtoons Market Size by Product, 2022-2028 ($ Bn)
Global Webtoons Market Size by Product, 2022-2028 (%)

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Webtoons Market Segmental Analysis

The Global Webtoons Market is segmented based on product, genre, devices, and region. Based on Product Webtoons Market is categorized into Subscription Based and Advertisement Based. The genre segment is bifurcated into Action, Sci-Fi, Horror, Comedy, Romance and other genres. By devices, the Webtoons Market study is segmented into Mobiles, Tablets, Laptops, and other devices. Based on the region Webtoons Market is categorized into North America, Europe, Asia-Pacific, South America, and MEA.

Webtoons Market Analysis by Product

The subscription based sub-segment is estimated to be the quickest developing during the forecast time frame. Subscription based models are utilized in pretty much every industry such as food, OTT platforms, conveyance and various digital platforms. A subscription business plan is when a purchaser pays a charge consistently to get access to his/her services or product. This permits the business to gather continuous income from a gathering of faithful clients.

Webtoons Market Analysis by Genre

Based on genre, the segment is divided into Action, Sci-Fi, Horror, Comedy, Romance and other genres. The romance sub-section in expected to have the most noteworthy growth rate during the estimated timespan. Webtoon is turning out to be increasingly popular as a medium for reading comics, with romance being one of the most prevalent genre. Within the well known webcomic application ‐”Webtoon™”, romance seems to be the most famous genre. This is due to the presence of raw feelings in the romantic stories, where the readers can relate with the characters. A large number of the application's most well known contents are in the romance segment, that has been the essential source of recent clients. Webtoon has turned into a stage for anybody to deliver their own comic, manga, or manhwa.

Webtoons Market Analysis by Devices

According to the device segment, the mobile or smartphone sub-category is projected to be the swiftest advancing during the estimated time frame. Cell phones has turned into a fundamental electronic gadget in each normal person’s life. Application store systems have further developed client comfort, resulting in improved penetration and better screen time. Due to the increasing popularity of smart phones, individuals are discovering its applications. Mobiles are progressively used to remain associated with one another through networking, social media, and instant messaging applications. These are the factors responsible for individuals investing more time in their smart phones perusing webtoons, which are effectively accessible on mobile webtoon applications.

Global Webtoons Market By Type, 2021 (%), 2023 (%)

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Webtoons Market Regional Insights

Asia Pacific webtoons market held the largest global webtoons market share in the past, as the major consumption of digital comics is within Asia Pacific countries. The impact of Korean wave is obviously noticeable across the globe particularly among the nations like Singapore, China, Indonesia, India, Vietnam, among others in the Asia Pacific region. Therefore it is expected to vigorously impact the market development by 2028. Moreover, the rise of different webtoon designer organizations and consultants is likely to provide additional support to the market development throughout the next few years.

Europe webtoons market is projected to be the fastest surging region during the forecast period. Webtoon will soon launch its’s services in French and Spanish, and German by the end of 2022. Webtoon is Europe's most popular digital comics platform, featuring its contents in Spanish, French, and German. Webtoons is supposed to make another European enterprise, establishing its position as the top player in the European digital comics market.

Global Webtoons Market By Geography, 2022 - 2028, 2024-2031
  • Largest
  • Fastest

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Webtoons Market Dynamics

Webtoons Market Driver

  • Rise in the growth of mobile based subscriptions, has led to an expansion in online operations, that is made available on numerous entertainment platforms involving digital comics, action comics, series and other readables.
  • Webtoons are projected to generate enormous growth prospects as these digital comics have considerably reduced the need for obtaining drawing tools such as drawing pens and screen tone. Webtoons include vertically arranged pictures in which users may scroll from top to bottom, that allows designers to display one large-size picture on tablet or mobile.
  • Intensifying competition is forcing the major companies operating in the webtoons market to focus on the launching of fresh content and new online series to attract noteworthy customers.

Webtoons Market Restraint

  • Webtoons can be read only on online platforms and the most of the webtoon contents are very diminutive in length owing to which they do not posses enough episodes to create a print version.
  • Due to the niche property of the industry, the illustrators existing in the webtoon programs are amateur, owing to which level and quality of webtoon narratives may dissatisfy the readers.

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Webtoons Market Competitive Landscape

The Webtoons Market is consolidated, with the existence of limited number of firms operating in both domestic and international markets. The industry's top players are embracing strategic collaboration initiatives to improve market share and profitability. Some of the major players in the market are Sidewalk Group, NHN Comico Corp., Marvel Unlimited, Kakao Corp., Naver Webtoon Corp., Lezhin Entertainment, Bomtoon, Tappytoon, Daum Webtoon And Company and Izneo Webtoon are driving the market.

Webtoons Market Top Player’s Company Profiles

  • LINE Webtoon
  • Lezhin Comics
  • Toomics
  • Naver Webtoon
  • Tapas Media
  • KakaoPage Corp.
  • Comico
  • Bomtoon
  • Spottoon
  • TappyToon
  • Manhwa Manga Entertainment
  • MangaToon
  • NetComics
  • DailyToon
  • Fivestar Comics
  • Mr. Blue
  • Cartoon Network
  • Daum Webtoon
  • D&C Media Co., Ltd.
  • Bilibili Inc.

Webtoons Market Recent Developments

  • In April 2022, Naver Webtoon, introduced a new series from DC Comics webtoon called Vixen. Moreover, Naver Webtoon is planning to reveal two more webtooons from DC Comics namely “The Red Hood: Outlaws” and “Zatanna & The Ripper” in the coming months.
  • In April 2021, Toonsutra, a renowned comics application for smartphones, was created by The Graphics India Group. Furthermore, the platform is offering webtoons centred around widely popular Indian TV shows such as”Baahubali” and “The Legend of Hanuman”.

Webtoons Key Market Trends

  • Most of individuals across the globe have acess to internet connection, which has brought a great expanse in the number of customers leaning towards webtoon.
  • Webtoons market is commonly saturated in nations such as South Korea, Taiwan, Vietnam, Malaysia.
  • Subscription based models are utilized in pretty much every industry such as food, OTT platforms, conveyance and various digital platforms.
  • The romance sub-section in expected to have the most noteworthy growth rate during the estimated timespan. Webtoon is turning out to be increasingly popular as a medium for reading comics, with romance being one of the most prevalent genre.
  • Mobile phones has turned into a fundamental electronic gadget in each normal person’s life. Application store systems have further developed client comfort, resulting in improved penetration and better screen time.
  • Webtoon is Europe's most popular digital comics platform, featuring its contents in Spanish, French, and German.

Webtoons Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.

According to our global webtoons market analysis, Webtoons are sorts of digital comics that was created in South Korea which was meant to be read on smartphones and computers. Growing usage of mobile based subscriptions, has led to an expansion in online operations, resulting in the surging usage of webtoons. However, the illustrators existing in the webtoon programs are amateur, owing to which level and quality of webtoon narratives might be dissatisfactory.

Report Metric Details
Market size value in 2023 USD 3.7 billion
Market size value in 2031 USD 84.93 billion
Growth Rate 36.8%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Product
    • Subscription Based, Advertisement Based
  • Genre
    • Action, Sci-fi, Horror, Comedy, Romance, Others
  • Devices
    • Mobiles, Tablets, Computers, Others
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • LINE Webtoon
  • Lezhin Comics
  • Toomics
  • Naver Webtoon
  • Tapas Media
  • KakaoPage Corp.
  • Comico
  • Bomtoon
  • Spottoon
  • TappyToon
  • Manhwa Manga Entertainment
  • MangaToon
  • NetComics
  • DailyToon
  • Fivestar Comics
  • Mr. Blue
  • Cartoon Network
  • Daum Webtoon
  • D&C Media Co., Ltd.
  • Bilibili Inc.
Customization scope

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  • Segments by type, application, etc
  • Company profile
  • Market dynamics & outlook
  • Region

Historical Year 2019

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Webtoons Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Webtoons Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Webtoons Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Webtoons Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Webtoons Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Webtoons Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Webtoons Market size was valued at USD 3.7 billion in 2019 and is poised to grow from USD 5.06 billion in 2023 to USD 84.93 billion by 2031, growing at a CAGR of 36.8% in the forecast period (2024-2031).

The Webtoons Market is consolidated, with the existence of limited number of firms operating in both domestic and international markets. The industry's top players are embracing strategic collaboration initiatives to improve market share and profitability. Some of the major players in the market are Sidewalk Group, NHN Comico Corp., Marvel Unlimited, Kakao Corp., Naver Webtoon Corp., Lezhin Entertainment, Bomtoon, Tappytoon, Daum Webtoon And Company and Izneo Webtoon are driving the market. 'LINE Webtoon', 'Lezhin Comics', 'Toomics', 'Naver Webtoon', 'Tapas Media', 'KakaoPage Corp.', 'Comico', 'Bomtoon', 'Spottoon', 'TappyToon', 'Manhwa Manga Entertainment', 'MangaToon', 'NetComics', 'DailyToon', 'Fivestar Comics', 'Mr. Blue', 'Cartoon Network', 'Daum Webtoon', 'D&C Media Co., Ltd.', 'Bilibili Inc.'

Rise in the growth of mobile based subscriptions, has led to an expansion in online operations, that is made available on numerous entertainment platforms involving digital comics, action comics, series and other readables.

Most of individuals across the globe have acess to internet connection, which has brought a great expanse in the number of customers leaning towards webtoon.

Asia Pacific webtoons market held the largest webtoons market share in the past, as the major consumption of digital comics is within Asia Pacific countries. The impact of Korean wave is obviously noticeable across the globe particularly among the nations like Singapore, China, Indonesia, India, Vietnam, among others in the Asia Pacific region. Therefore it is expected to vigorously impact the market development by 2028. Moreover, the rise of different webtoon designer organizations and consultants is likely to provide additional support to the market development throughout the next few years.

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Global Webtoons Market

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