Global Web Content Management Market

Web Content Management Market Size, Share, Growth Analysis, By Component(Solutions and Services), By Deployment(On-premises and Cloud-based), By Enterprise Size(Large enterprises, and Small & medium enterprises), By End-User(BFSI, IT and telecom, Retail, Education), By Region - Industry Forecast 2024-2031


Report ID: SQMIG25E2109 | Region: Global | Published Date: February, 2024
Pages: 223 |Tables: 118 |Figures: 73

Web Content Management Market Insights

Global Web Content Management Market size was valued at USD 8.23 billion in 2021 and is poised to grow from USD 9.05 billion in 2022 to USD 29.88 billion by 2030, growing at a CAGR of 15.4% in the forecast period (2023-2030).

Businesses are increasingly prioritizing the enhancement of customer experiences by embracing omni channel communication strategies. This strategic shift is expected to fuel the demand for robust content management systems aimed at engaging and attracting customers effectively. Web content management systems, in particular, emerge as pivotal tools empowering organizations to cultivate customer loyalty and drive retention rates. The integration of these systems with existing infrastructure, coupled with the incorporation of disruptive technologies such as AI and machine learning, is anticipated to propel the adoption of web content management systems.

Market Snapshot - 2023-2030

Global Market Size

USD 8.23 billion

Largest Segment

Small and Medium Enterprises

Fastest Growth

Growth Rate

15.4% CAGR

Global Web Content Management Market ($ Bn)
Country Share for North America Region (%)

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Web Content Management Market Segmental Analysis

The global Web Content Management market is segmented into various segments. The market is segmented by component, deployment type, organization size, industry vertical, and region. On the basis of Component the market is segmented into solutions and services. On the basis of Deployment the market is segmented into on-premises and cloud-based. On the basis of Enterprise Size the market is segmented into large enterprises and small and medium enterprises. On the basis of Enterprise Size the market is segmented into BFSI, IT and telecom, retail, education, government, healthcare, media and entertainment, travel and hospitality and others. On the basis of Region the market is segmented into North America , Europe, Asia Pacific, Latin America, Middle East & Africa.

Analysis by Enterprise Size

The segment representing large enterprises emerged as the dominant force within the global web content management market based on enterprise size. This particular market segment secured the highest share, signifying its substantial contribution to the overall market landscape. Large Enterprises, characterized by their expansive operations and significant resource allocation, showcased a remarkable presence in adopting and leveraging web content management solutions. Their robust infrastructure, coupled with a greater emphasis on sophisticated digital strategies, positioned them as key drivers within the market, dictating its trajectory and exerting a considerable influence on the evolving dynamics of web content management technologies.

The small and medium enterprises (SMEs) segment is forecasted to experience a CAGR of 16.28% over the forecast period. This anticipated growth rate signifies a robust upward trend in the adoption and utilization of web content management solutions within the SME sector. SMEs, characterized by their relatively smaller scale of operations compared to larger enterprises, are poised to witness substantial advancements in leveraging web content management technologies.

Analysis by End-User

Across the forecast period spanning from 2023 to 2030, the healthcare sector is anticipated to experience rapid growth. This surge is primarily propelled by the escalating need for real-time maintenance of patient records and the heightened focus on enhancing patient care through multiple channels. The adoption of Web Content Management (WCM) systems and services is being driven by these imperatives within the healthcare industry.

The telecom & IT segment is poised to observe a CAGR of 16.28% within the specified period in 2022. This projected growth rate signifies a significant upward trajectory in the adoption and utilization of web content management solutions within the Telecom & IT sector.

Global Web Content Management Market By Enterprise Size, 2021 (%)

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Web Content Management Market Regional Insights

North America is forecasted to dominate and maintain the largest market size. Several factors contribute to this trend, including the continuous surge in technological advancements and the growing presence of significant industry players within the market landscape. The region's emphasis on innovation and its robust technological infrastructure create an environment conducive to fostering the growth of various industries, including the market.

The Asia-Pacific (APAC) is anticipated to exhibit the highest CAGR throughout the forecast period in the web content management market. This heightened growth is underpinned by several factors, chiefly the technologically inclined nature of countries within the region. APAC countries like China, Singapore, Japan, and India present substantial investment opportunities and revenue prospects due to their strong emphasis on technological innovation.

Global Web Content Management Market By Region, 2023-2030
  • Largest
  • Fastest

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Web Content Management Market Dynamics

Drivers

Customers’ Shift toward Video-based Content

  • There's been a remarkable global shift towards digital formats for media consumption, driven by the proliferation of devices supporting digital content and the rapid expansion of high-speed internet access. This trend offers consumers unprecedented flexibility in accessing a wide array of media content, spanning information, entertainment, and social engagement, at their convenience and from any location. Notably, the United States has witnessed a substantial surge in digital media consumption, marking a significant transition from conventional media platforms. The emergence and prominence of digital media players such as Netflix, Hulu, Amazon, Apple TV, Roku, and Boxee have notably disrupted the long-standing dominance of television as the primary entertainment source. These digital platforms have revolutionized how audiences access and engage with content, challenging the traditional television model and offering diverse, on-demand content options that cater to evolving consumer preferences.

Restraints

Interoperability Issue due to Data Integration

  • Interoperability stands as the capacity of software systems to seamlessly integrate with other platforms, facilitating the smooth sharing of functionalities and data. This capability empowers users to effortlessly communicate across diverse external systems by standardizing interactions, thereby mitigating compatibility issues. Within a content management system, interoperability plays a pivotal role in not only extracting data and content from various external sources but also in efficiently delivering content and experiences across multiple frontend applications. Additionally, the quality and structure of data represent a critical facet of interoperability, ensuring that information can be effectively understood, accessed, and utilized across different systems or applications.

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Web Content Management Market Competitive Landscape

The competitive environment of the Global Web Content Management Market is dynamic and characterized by the presence of a mix of well-established brands, emerging players, and niche producers. Innovation is a key competitive factor. Leading brands invest in research and development to introduce new flavors, packaging formats, and health-focused variations to cater to changing consumer preferences. They often set the trends in the industry.

Top Player’s Company Profiles

  • Kentico Software LLC.
  • EpiServer
  • E-Spirit AG
  • Crownpeak Technology Inc.
  • Oracle Corporation
  • Acquia Inc.
  • Adobe Inc.
  • Microsoft Corporation
  • OpenText Corporation
  • IBM Corporation
  • HCL Technologies Ltd.
  • Sitecore, Inc.
  • Progress Software Corporation

Recent Developments

  • In July 2019, Opentext unveiled its Next-generation Enterprise management cloud, aligning with the company's vision of maximizing the capture, governance, and exchange of information to fully leverage its value. This innovative solution was designed to provide customers with enhanced accessibility to their information assets, allowing them to harness the full advantages of available data. The aim was to empower users to optimize the use of information resources, enabling better decision-making and operational efficiency.
  • In March 2019, a strategic partnership was forged between e-Spirit, a digital experience platform provider, and Curalate, known for its social commerce platform. This collaboration targeted global retailers, offering them the opportunity to leverage influencer activation and harness customer-generated social content more effectively. By combining e-Spirit's digital experience capabilities with Curalate's expertise in social commerce, the partnership aimed to assist retailers in leveraging social media content to drive sales more efficiently, tapping into the power of influencers and user-generated content to enhance their marketing and sales strategies.

Web Content Management Key Market Trends

  • Despite the prevalence of on-premise Web Content Management (WCM) systems in numerous businesses, these setups often pose significant challenges for IT teams, content creators, and marketing professionals. The intensive demands and resource allocation required by on-premise systems can burden these departments, rendering these systems less efficient and more of a drain on company resources. Acknowledging these limitations, many companies are contemplating a transition from legacy on-premise content management systems to cloud-based platforms.

Web Content Management Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyzes the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research. The global web content management market is set for a robust growth trajectory in the upcoming forecast period, largely driven by the widespread increase in internet usage and the proliferation of smartphones worldwide. This surge in connectivity has created a demand for sophisticated online and data-driven strategies to effectively meet evolving customer needs, thereby stimulating market growth. The burgeoning necessity to efficiently manage substantial volumes of data has catalyzed the development of numerous innovative Web Content Management (WCM) solutions.

Report Metric Details
Market size value in 2021 USD 8.23 billion
Market size value in 2030 USD 29.88 billion
Growth Rate 15.4%
Base year 2023
Forecast period 2023-2030
Forecast Unit (Value) USD Billion
Segments covered
  • Component
    • Solutions and Services
  • Deployment
    • On-premises and Cloud-based
  • Enterprise Size
    • Large enterprises, and Small & medium enterprises
  • End-User
    • BFSI, IT and telecom, Retail, Education, Government, Healthcare, Media and Entertainment, Travel and Hospitality, and Others
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Kentico Software LLC.
  • EpiServer
  • E-Spirit AG
  • Crownpeak Technology Inc.
  • Oracle Corporation
  • Acquia Inc.
  • Adobe Inc.
  • Microsoft Corporation
  • OpenText Corporation
  • IBM Corporation
  • HCL Technologies Ltd.
  • Sitecore, Inc.
  • Progress Software Corporation
Customization scope

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  • Market dynamics & outlook
  • Region

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Web Content Management Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Web Content Management Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Web Content Management Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Web Content Management Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Web Content Management Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Web Content Management Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Web Content Management Market size was valued at USD 8.23 billion in 2021 and is poised to grow from USD 9.05 billion in 2022 to USD 29.88 billion by 2030, growing at a CAGR of 15.4% in the forecast period (2023-2030).

The competitive environment of the Web Content Management Market is dynamic and characterized by the presence of a mix of well-established brands, emerging players, and niche producers. Innovation is a key competitive factor. Leading brands invest in research and development to introduce new flavors, packaging formats, and health-focused variations to cater to changing consumer preferences. They often set the trends in the industry. 'HubSpot, Inc.', 'Upland Software Inc', 'Kentico Software LLC.', 'EpiServer', 'Hyland Software Inc.', 'E-Spirit AG', 'Crownpeak Technology Inc.', 'Oracle Corporation', 'Acquia Inc.', 'Adobe Inc.', 'Microsoft Corporation', 'OpenText Corporation', 'IBM Corporation', 'HCL Technologies Ltd.', 'Sitecore, Inc.', 'Progress Software Corporation'

There's been a remarkable shift towards digital formats for media consumption, driven by the proliferation of devices supporting digital content and the rapid expansion of high-speed internet access. This trend offers consumers unprecedented flexibility in accessing a wide array of media content, spanning information, entertainment, and social engagement, at their convenience and from any location. Notably, the United States has witnessed a substantial surge in digital media consumption, marking a significant transition from conventional media platforms. The emergence and prominence of digital media players such as Netflix, Hulu, Amazon, Apple TV, Roku, and Boxee have notably disrupted the long-standing dominance of television as the primary entertainment source. These digital platforms have revolutionized how audiences access and engage with content, challenging the traditional television model and offering diverse, on-demand content options that cater to evolving consumer preferences.

Despite the prevalence of on-premise Web Content Management (WCM) systems in numerous businesses, these setups often pose significant challenges for IT teams, content creators, and marketing professionals. The intensive demands and resource allocation required by on-premise systems can burden these departments, rendering these systems less efficient and more of a drain on company resources. Acknowledging these limitations, many companies are contemplating a transition from legacy on-premise content management systems to cloud-based platforms.

North America is forecasted to dominate and maintain the largest market size. Several factors contribute to this trend, including the continuous surge in technological advancements and the growing presence of significant industry players within the market landscape. The region's emphasis on innovation and its robust technological infrastructure create an environment conducive to fostering the growth of various industries, including the market.

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