Water Enhancer Market Size

Water Enhancer Market size was valued at USD 2.8 billion in 2023 and is poised to grow from USD 3.06 billion in 2024 to USD 6.18 billion by 2032, growing at a CAGR of 9.2% during the forecast period (2025-2032).

One of the major factors driving global water enhancer market growth is the increasing demand for nutritious water intake worldwide due to the health benefits along with growing adoption of a healthy diet. The enhancer makes water nutritious and flavored as it contains vitamins, minerals, electrolytes, and other healthy ingredients. Product adoption is also increasing widely in developed economies due to growing awareness about following a healthy lifestyle.

In addition, escalating health issues all over the globe also drive more demand for healthy beverage drink mixes products involving water enhancers, which thereby boosts the market growth. Other than this, the trend related to healthy nutrition and energy-infused water in celebrities and other athletes across the globe is set to create new opportunities for significant growth. Product launches, for instance, such as functional water enhancers would also fuel further growth in this industry. For instance, Zhou Nutrition announced that it added the business segment which includes the water enhancers in 6 new flavors for all different wellness requirements, including stress management, hair & skin health, and others.

The company launched Hairfluence water enhancer in watermelon flavor, containing unique herbal and biotin that helps in the growth of healthy and strong hairs. Other products that the company has launched include Glowfluence, Calm Now, Energy + Focus water enhancer, collagen peptides, and Neuro-Peak. Apart from this, healthy and flavored water is experiencing significant growth in consumption in emerging economies like India, China, and others, and would witness sufficient growth opportunities in the industry. The rising concerns regarding obesity due to unhealthy lifestyle in these countries is also expected to increase the adoption of nutritional water enhancers during the forecast period.

In December 2022, Protekt announced a new range of liquid supplements and beverage enhancers that are designed to supply high-impact antioxidants such as vitamin C, D, zinc, and echinacea that promote immune health and general well-being. There are two flavors available: mixed berry and orange. The powder dissolves instantaneously in either hot or cold water, and there are no calories, sugars, artificial flavorings, or additives. This formula is naturally sweetened with plant-based stevia and is an excellent choice of hydration for a health-conscious consumer.

In September 2022, Pharmavite LLC added digestive health water enhancer under the MegaFood brand to its portfolio. This product, on its website and Amazon, is available in three flavors of kombucha: lemon ginger, pineapple mango, and guava passion fruit. It contains 2 billion CFU of the DE111 probiotic strain plus apple cider vinegar, a powder of the drink known as kombucha, green tea extract, and Jerusalem artichoke prebiotic fiber. The gut health-promoting booster can be easily enjoyed by drinking an invigorating beverage to assist with digestive well-being.

In July of 2022, DreamPak introduced Hydrate by Enhanca, a flavor enhancer for water that brings electrolyte rehydration. It offers six flavors: watermelon, tangerine, mixed berry, strawberry, lemon-lime, and passion fruit. Every 2-milliliter squeeze has about 160 milligrams of electrolytes. Every bottle is 1.62-ounces in size, holds 24 servings, and it costs USD 2.49 per unit. So, the company aims at the product's execution for better hydration and energizing support through active lifestyles; it provides a convenient, sugar-free, and flavored alternative to traditional sports drinks and hydration powders.