U.S. Air Fresheners Market Trends

U.S. Air Fresheners Market size was valued at USD 3,973.2 Million in 2023 poised to grow from USD  4,181.0 Million in 2024 to USD  6,272.5 Million by 2032, growing at a CAGR of 5.3% in the forecast period (2025-2032).

U.S air fresheners market is highly competitive due to the key players that emphasize on innovation, sustainability, and cost effectiveness. In fact, leading multinational companies associated with P & G Company, Johnson’s, Reckitt, Benckiser and Henkel Organization top their production efficiency and technological innovation charts. These companies spend on creating new fragrances which have longer affects. They also work on creating better dispensing systems. As well as they concentrate on the quality of its scent and they try to produce environment friendly scents that will be made from natural products. 'Procter & Gamble Co.', 'SC Johnson & Son Inc.', 'Reckitt Benckiser Group plc', 'Henkel AG & Co. KGaA', 'Church & Dwight Co. Inc.', 'Air Delights', 'Energizer Holdings, Inc.', 'Renegade Products USA', 'Good & Well Supply Co.', 'Newell Brands Inc.', 'Bath & Body Works Direct, Inc.', 'ILLUME Candles', 'The Caldrea Company', 'Car-Freshner Corporation', 'Beaumont Products, Inc.'

U.S air freshener industry has undergone certain technological changes that has enhanced the production which is convenient to use and includes natural ingredients in air fresheners. Smart air fresheners which can be operated by a Smartphone, devices for adjusting the intensity of fragrance and scent duration, have led to increase in customer satisfaction. Also, using nature friendly substances and sustainable packaging will cater to a wider market.

Shift Towards Natural and Eco-Friendly Products: Today’s consumer is conscious about the environment, therefore most of them prefer air fresheners that are made from natural ingredients. Companies are answering consumers anxieties with green chemistry approaches to oils of essential and biodegradable packaging. This trend is in line with the increased consciousness of environmental conservation and increase in health consciousness, this makes businesses come up with more options which are sustainable. Consumers’ awareness of green products affects the market situation and presents furthering development and opportunities for enterprises.

In U.S., both California and Texas are the leading markets for air fresheners due to high population density, increased urbanization and rising consumer consciousness about home and car care products. California’s emphasis on environmentally friendly, natural and organic products was due to some environmental awareness while Texas with its faster rate of urbanization and with higher disposable incomes means that there’s higher product penetration from the simple electrical diffusers to aerosol.