USD 10.62 Billion
Tinned Fish Market Size, Share, and Growth Analysis
Tinned Fish Market By Product Types (Tuna, Salmon, Sardines, Mackerel, and Anchovies), By Packaging Type (Canned, Pouch, Glass Jar and Tin Can), By End User (Household, Food Service, and Industrial), By Flavor (Plain, Spicy, Smoked, Marinated, and Sour), By Region-Industry Forecast 2025-2032
Report ID:
SQMIG30I2459 |
Region:
Global |
Published Date: April, 2025
Pages:
194
|Tables:
118
|Figures:
72
Format -
Tinned Fish Market Insights
Global Tinned Fish Market size was valued at USD 10.62 Billion in 2023 and is poised to grow from USD 10.83 Billion in 2024 to USD 12.71 Billion by 2032, growing at a CAGR of 2.02% in the forecast period (2025-2032).
The global tinned fish market is experiencing notable growth, fueled by the rising demand for convenient, non-perishable, and ready-to-eat meals. In today’s fast-paced world, many consumers struggle to find time for fresh meal preparation, turning instead to protein-rich options that offer long shelf lives. Tinned fish fits this need perfectly, offering both nutrition and convenience. Additionally, the health benefits of fish such as being rich in omega-3 fatty acids and lean protein are further driving consumer preference.
As awareness around sustainability grows, buyers are becoming more selective about the brands they support. There is mounting pressure on companies to adopt environmentally responsible practices. For instance, Wild Planet Foods has gained popularity by offering pole-and-line-caught tuna, ensuring minimal bycatch and ocean-friendly sourcing. At the same time, sustainability efforts are no longer just about compliance they're becoming a core part of brand identity.
How Fast Can AI Evaluate a Tuna’s Quality Compared to Humans?
Artificial intelligence (AI) has significantly influenced the tinned fish market through various innovations in processing, quality control, and sustainability. AI-enabled smart cameras, such as the TallyVision system, are revolutionizing quality control in seafood processing. These cameras can inspect up to four cans per second, identifying defects like seal issues, mislabeling, and packaging anomalies. This shift from random sampling to continuous inspection ensures higher accuracy and consistency in product quality.
For instance, In April 2025, Fujitsu and startup Sonofai introduced a machine that utilizes ultrasound and AI to assess the fattiness of tuna, a crucial factor in determining quality and pricing. Traditionally, this evaluation required manual inspection by cutting the fish's tail, a process taking about 60 seconds. The new system automates this by scanning a whole frozen tuna in just 12 seconds, providing a fat content diagram. This innovation not only accelerates the assessment process but also improves hygiene and safety standards in seafood processing.
How are Traditional Fishing Practices Powering Sustainable Tuna Production?
In an era where sustainability and traceability are becoming essential in the food industry, traditional fishing practices are making a powerful comeback particularly in the tuna sector. Instead of relying on large-scale industrial fishing methods that often harm marine ecosystems, some producers are turning to age-old techniques like pole-and-line fishing. These methods not only reduce bycatch and environmental impact but also support local communities that have fished responsibly for generations. As the demand for ethically sourced tinned tuna rises, these traditional practices are proving to be both environmentally sound and economically viable.
- BLUU Seafood: Founded in 2020, BLUU Seafood is a German food biotech company specializing in cultivated fish products. In June 2023, the company secured €16 million (approximately $17.36 million) in Series A funding. This investment is aimed at advancing their technology and facilitating market entry, particularly targeting Singapore for the launch of their cultivated seafood products in 2024. BLUU Seafood plans to introduce hybrid products like fish balls and fish fingers made from cultivated fish cells, pending regulatory approval.
- Kona Tuna: Established in 2018, Kona Tuna is a fishing company and brand focused on delivering sustainably sourced canned tuna to Libya, which has the highest per capita consumption of tuna globally. The company collaborates with local fishermen in the Maldives who employ traditional pole-and-line fishing methods to ensure environmental sustainability. Kona Tuna's supply chain encompasses sourcing in the Maldives, canning primarily in Thailand, and selling in Libya. As of October 2024, the company has experienced success in its operations, emphasizing ocean conservation and support for local fishing communities.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Tuna
Fastest Growth
Salmon
Growth Rate
2.02% CAGR
Global Tinned Fish Market ($ Bn)
Country Share for North America Region (%)
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Tinned Fish Market Segments Analysis
How has Tuna Secured Its Position as the Market Leader in Canned Seafood?
As per global tinned fish market forecast, tuna remains the dominant segment in the market. It accounts for the largest share due to its wide availability, affordability, long shelf life, and strong global consumption across North America, Europe, and Asia Pacific. Tuna is often viewed as a staple protein, making it a go-to product in both retail and foodservice channels. Brands like Thai Union and Bumble Bee Foods lead this space with a vast portfolio of canned tuna varieties.
Salmon is the faster-growing segment, driven by increasing consumer demand for premium, nutrient-dense, and omega-3-rich options. While it represents a smaller tinned fish market share compared to tuna, salmon’s perception as a "healthier" and more luxurious product is pushing its demand upward, particularly in developed markets. Innovation in flavor profiles, ready-to-eat formats, and sustainable packaging is also fueling its global tinned fish market growth trajectory.
What Makes the Household Segment the Core Driver of Tinned Fish Demand?
As per the global tinned fish market analysis, the household segment currently dominates the market. Its leading position stems from rising demand for convenient, shelf-stable protein options that align with busy consumer lifestyles. With the increase in home cooking, meal prepping, and awareness of healthy eating, tinned fish products have become pantry essentials across various demographics. Household buyers are drawn to the long shelf life, ease of preparation, and value for money, especially in regions like North America and Europe.
As per the global tinned fish market outlook, the food service segment is witnessing faster growth, driven by restaurants, cafes, catering services, and institutional kitchens embracing tinned fish for its versatility and consistent quality. In 2024, foodservice operators began incorporating more gourmet and sustainably sourced tinned seafood into their offerings, responding to consumer interest in exotic dishes, tapas-style meals, and health-forward menus. The segment is especially expanding in urban centers and emerging economies where quick-serve and casual dining trends are on the rise.
Global Tinned Fish Market By Product Types (%)
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Tinned Fish Market Regional Insights
How is North America Embracing Health and Sustainability in Tinned Fish Consumption?
In North America, the tinned fish market is being reshaped by health trends and sustainability awareness. Consumers are increasingly seeking nutrient-rich, protein-packed options that fit their busy lifestyles. There is also a growing demand for products with clean labels and traceable sourcing, leading to a rise in brands that prioritize eco-friendly fishing practices and premium packaging. Retailers are responding by expanding shelf space for responsibly sourced and gourmet canned seafood offerings.
Tinned Fish Market in United States
In the U.S., consumers are increasingly drawn to high-quality, sustainably sourced tinned seafood. Premium brands offering wild-caught and responsibly fished products are gaining traction, especially among health-conscious millennials and Gen Z. E-commerce and gourmet grocery stores have boosted the visibility of niche tinned fish offerings, including flavored and artisanal options.
Tinned Fish Market in Canada
Canada is witnessing a similar global tinned fish market trend, with an added emphasis on local sourcing and traceability. The government’s support for sustainable seafood labeling and consumer awareness campaigns has fostered a market that favors brands with transparent supply chains. Canadian consumers also prefer convenient, ready-to-eat formats suited for outdoor activities and emergency preparedness.
Why is Asia Pacific Balancing Growth Opportunities with Sustainability Challenges?
The Asia Pacific region presents a dynamic growth landscape for the tinned fish market, driven by expanding urban populations, rising disposable incomes, and dietary shifts toward protein-rich foods. However, the region also grapples with significant sustainability issues, such as overfishing and labor practices, which have prompted both regulatory responses and consumer scrutiny. Manufacturers are now working toward adopting cleaner sourcing models and transparent production practices to maintain both local and global trust.
Tinned Fish Market in Japan: Japan, already a major seafood consumer, is seeing a renewed interest in canned fish products, especially as on-the-go lifestyles become more common. Local producers are focusing on health-centric and low-sodium options. However, the market also faces concerns regarding declining fish stocks and consumer hesitancy about imported products lacking clear traceability.
Tinned Fish Market in Thailand: Thailand, one of the largest exporters of tinned seafood, particularly tuna, continues to dominate international supply chains. The country has invested in processing technology and sustainability certifications to maintain its market position. Yet, labor concerns and environmental scrutiny remain challenging for the market, impacting brand image, especially in Western markets.
What Is Driving the Blend of Tradition and Modern Appeal in Europe’s Tinned Fish Market?
Europe stands as a mature and culturally rich market for tinned fish, with a long-standing tradition of seafood consumption. However, recent years have seen an evolution toward innovation, with brands reinventing legacy products through artistic packaging, infused flavors, and storytelling. Sustainability remains a top priority, and consumer preference for locally sourced and certified seafood continues to shape brand strategies across the continent.
Tinned Fish Market in Spain: Spain, a traditional leader in tinned seafood, continues to dominate with its established culture of seafood consumption. The country is home to numerous heritage brands producing high-quality canned tuna, sardines, and anchovies. Spain is also a hub for innovation, introducing gourmet tinned seafood formats with infused oils, spices, and even artistic packaging to attract younger consumers.
Tinned Fish Market in Portugal: Portugal’s tinned fish market has been revitalized through tourism and lifestyle branding. Artisanal canneries have capitalized on the country's fishing heritage by blending tradition with modern branding. The export market is also growing, with Portuguese sardines and mackerel gaining popularity in Asia and North America due to their quality and sustainability credentials.
Global Tinned Fish Market By Geography
- Largest
- Fastest
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Tinned Fish Market Dynamics
Tinned Fish Market Drivers
Growing Demand for Sustainable Protein Sources
- As environmental awareness increases, many consumers are turning to fish as a more sustainable protein source compared to red meat. Tinned fish offers a convenient, shelf-stable option that is rich in nutrients and environmentally friendly when sourced responsibly. This shift in dietary preferences is helping to drive demand for high-quality canned seafood.
Expansion of E-commerce and Direct to Consumer Models
- Online grocery platforms and direct to consumer subscription services are expanding access to a wide variety of tinned fish products. Consumers can now order specialty brands from around the world with ease, allowing smaller producers to reach global audiences. This has made it easier for artisanal and sustainable brands to grow their market presence.
Tinned Fish Market Restraints
Concerns Over Mercury and Microplastic Contamination
- Health concerns regarding mercury levels in certain fish such as tuna and the presence of microplastics in ocean environments are affecting consumer confidence. These concerns can make people hesitant to include tinned fish in their diets, particularly for children and pregnant individuals. Brands are being pushed to offer clearer labeling and stricter quality control to reassure buyers.
Regulatory Challenges and Certification Barriers
- Navigating complex international regulations and achieving sustainability certifications can be difficult and costly, especially for startups and smaller producers. Regulatory inconsistencies across regions also make it harder for companies to expand into new markets. These challenges can slow innovation and limit access to certified sustainable products.
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Tinned Fish Market Competitive Landscape
The global tinned fish industry is becoming increasingly dynamic, with both legacy brands and innovative startups competing to capture a growing base of sustainability-conscious and health-focused consumers. Established players like Bumble Bee Foods, Thai Union (owner of brands like Chicken of the Sea), and Grupo Calvo continue to dominate shelf space with mass-market offerings, but they are now facing rising competition from boutique brands and purpose-driven startups. These newer entrants emphasize traceability, ethical sourcing, and gourmet-quality products, often targeting niche audiences through e-commerce and direct-to-consumer channels. In 2024, a strategic example came from Thai Union, which expanded its investment in AI-driven processing by partnering with a technology firm to improve the sorting and grading of fish using machine vision.
Top Player’s Company Profile
- Newlat Food
- Fishwife
- Sysco
- Princes Group
- Bolton Group
- Bumble Bee Foods
- Thai Union Group
- Wild Planet Foods
- Orkla
- Dongwon Industries
- Stavis Seafoods
- Icelandic Seafood
- Pacific Seafood
- Maruha Nichiro
- High Liner Foods
Recent Developments in Tinned Fish Market
- In May 2024, Italy's Newlat Food acquired the British food company Princes for £700 million (approximately $892 million). This strategic move expanded Newlat's portfolio to include Princes' tinned fish products and Napolina sauces. The acquisition positioned Newlat as the largest food company listed on the Milan Stock Exchange, with an expected consolidated turnover of about €3 billion.
- In August 2024, tinned seafood brand Fishwife partnered with fashion label Lisa Says Gah to launch a collection of fish-themed apparel and accessories. This collaboration blended culinary and fashion elements, featuring items like sardine can-printed T-shirts and silver fish-shaped jewelry. The partnership aimed to capitalize on the growing trend of food-inspired fashion, appealing to consumers interested in both gourmet products and stylish merchandise.
- In October 2024, Sysco, a global foodservice distribution company, acquired Scotland-based meat and fish supplier Campbell's Prime Meat. This acquisition enhanced Sysco's seafood offerings, including tinned fish products, and strengthened its presence in the European market. The move aligned with Sysco's strategy to diversify its product range and expand its footprint in the seafood sector.
Tinned Fish Key Market Trends
- Rise of Gourmet and Artisanal Tinned Fish: The tinned fish market is seeing a revival in gourmet and artisanal offerings. High-end sardines, tuna, and mackerel packed in olive oil, spices, or unique sauces are gaining popularity, especially among younger consumers and food enthusiasts. These products are often marketed with elegant packaging and stories about their origins, turning canned seafood into a premium dining experience rather than just a pantry staple.
- Transparency and Traceability in Supply Chains: There is a growing focus on transparency and traceability in seafood supply chains. Consumers want to know where their fish comes from and how it was caught. To meet this demand, companies are adopting technologies such as blockchain, artificial intelligence, and QR code tracking to provide detailed sourcing information. This trend is helping to build consumer trust and promote sustainable fishing practices.
Tinned Fish Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, the global tinned fish market is experiencing significant growth in food products and increases consumers' preference for long life. With the fast-paced lifestyle of modern consumers, the need for food with clearly eats, which requires minimal preparation time. Disputed fish act as an ideal solution, not only the convenience, but also for a long shelf life. In addition, the increased nutritional profile of many tinned fish products appeals to health-conscious consumers. One of the most important limitations in the tinned fish market is growing consumer awareness regarding the presence of mercury and other harmful contaminants in certain types of fish, especially the presence of tuna and mackerel.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 10.62 Billion |
| Market size value in 2032 | USD 12.71 Billion |
| Growth Rate | 2.02% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Tinned Fish Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Tinned Fish Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Tinned Fish Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Tinned Fish Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Tinned Fish Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Tinned Fish Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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