Global Tahini Market
Tahini Market

Report ID: SQMIG30H2187

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Tahini Market Size, Share, and Growth Analysis

Global Tahini Market

Tahini Market By Product (Paste & Spreads, Halva & Other Sweets), By Category (Conventional, Organic), By Packaging Type (Bottles & Jars, Tubs), By Distribution Channel (Store-Based, Non-Store-Based), By Region - Industry Forecast 2026-2033


Report ID: SQMIG30H2187 | Region: Global | Published Date: March, 2025
Pages: 199 |Tables: 86 |Figures: 71

Format - word format excel data power point presentation

Tahini Market Insights

Tahini Market size was valued at USD 2.12 Billion in 2024 and is poised to grow from USD 2.23 Billion in 2025 to USD 3.29 Billion by 2033, growing at a CAGR of 5% during the forecast period (2026–2033).

The growing use of tahini, one of the major ingredients used in the preparation of various Mediterranean and Middle Eastern food servings such as baba ghanoush, halva, hummus, and others, is the major driver for the global tahini market growth. The presence of vegan-based, gluten-free, and kosher-certified products also fuels the growth of this market.

An increase in the global availability of Mediterranean foods resulted from the high number of participants in the dining industry that offers a range of foods and drinks originating in various cuisines. The heterogenous population living and working in different regions generates the demand for many cuisines and preparations, which drives commercial and residential level use of ingredients like tahini. Tahini is also heavily utilized as an important ingredient in different food preparations like salad dressing, tahini sauce, halvah, ice creams, side dips, and baked products like bread, babkas, tarator sauce, etc.

The expansion process of the food service and dining experience sectors has pushed the demand for tahini over the last few years. The growing demand for healthy food items such as salads, grain bowl servings, falafel, and others has made a strong impact on the utilization of tahini sauce and dips. It is also accompanied by food items like roast vegetables, nut squash, baked potatoes, noodles, and others. More people are making a transition towards vegetarian diets, and awareness is rising about how the consumption of food contributes to the well-being of human beings. Trends like food tourism or experimenting with numerous regional cuisines have also pushed the market for health foods up.

Key Market Attributes

Al Wadi Al Akhdar is one of the well-known food businesses that trade a vast range of food items, particularly Lebanese specialty foods. The company's stellar portfolio includes canned vegetables, halva & tahini, specialty pickles, frozen organic vegetables, jams, and condiments. The company has tahini items such as fine quality regular tahini made of finely hulled and crushed sesame seeds and also organic tahini pastes suitable for healthy food consumers. With a strong faith in quality and genuineness, Al Wadi Al Akhdar diversifies its offerings of products ever more, transferring the traditional taste of the Middle East to countries around the globe while maintaining high standards of production and procurement.

Dipasa USA Inc., another major food ingredient player and part of the Dipasa Group, is a major importer and manufacturer of high-grade sesame-based products. It produces an enormous range of products ranging from sesame seeds, oils, sweeteners, to tahini. Among the products under tahini is Black Sesame Tahini, which has a rich, distinctive taste. Dipasa USA is involved in high-quality purchasing and up-to-date manufacturing practices, upholding quality. The firm has a strong distribution channel since it responds to higher demand for healthy and natural food in North America and the rest of the world.

Subway Canada introduced a menu inspired by international flavors from all over the world in April 2024, following higher customer demand since then for variety and tastes of food. The new product launch-the Shawarma Chicken Rice Bowl-highlights Middle Eastern cuisine inspired flavors and includes drizzles of tahini and hot sauces. Adding tahini brings an authentic Mediterranean and Middle Eastern touch as more consumers desire to go for Mediterranean and Middle Eastern foods. The use of tahini by Subway Canada in its products is a direct response to customer craving for a deeper, nuttier flavor and nutritionally dense ingredients, sings aptly to the theme of innovating through food.

Market snapshot - 2026-2033

Global Market Size

USD 2.02 billion

Largest Segment

Offline

Fastest Growth

Online

Growth Rate

5.0% CAGR

Global Tahini Market 2026-2033 ($ Bn)
Country Share for Middle East & Africa 2025 (%)

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Tahini Market Segments Analysis

Global Tahini Market is segmented by Product, Category, Packaging Type, Distribution Channel and region. Based on Product, the market is segmented into Paste & Spreads, Halva & Other Sweets and Sauces & Dips. Based on Category, the market is segmented into Conventional and Organic. Based on Packaging Type, the market is segmented into Bottles & Jars, Tubs and Others. Based on Distribution Channel, the market is segmented into Store-Based and Non-Store-Based. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Analysis By Product

As per the 2024 global tahini market analysis, the paste & spreads category dominated the with a revenue share of 55.7%. Tahini paste is a major requirement for hummus preparation, while the spreads find conventional uses along with bread, pastries, and other Middle Eastern and Asian food. The nutty taste of sesame finds universal preference among customers worldwide, which has helped make the segment popular. In addition, increasing global availability of Middle Eastern cuisine and the increasing use of hummus and Mediterranean foods as part of everyday meals are driving segment growth. Increased product innovations, such as flavored tahini spreads, and the increasing base of health-conscious consumers further drive market growth.

The sauces & dips segment is expected to expand with the highest CAGR between 2025 and 2032. Tahini-based sauces and dips are largely used in the industrial and domestic settings to enhance flavor, taste, and general food experience. The demand for plant-based, multi-use condiments has assisted in driving segment growth. Moreover, the widespread availability of tahini-based dips and sauces from various food industry players has encouraged household consumption. Greater consumer knowledge of healthy consumption and the increasing popularity of Mediterranean and Middle Eastern foods globally are expected to further encourage segment growth in the future.

Analysis By Distribution Channel

Based on the 2024 global tahini market forecast, the+ offline distribution had the highest share of revenue in the market. This is due to successful distribution methods followed by major companies and convenience of availability through supermarkets, grocery stores, convenience stores, food floors of department stores, and others. Successful market coverage through offline distribution has contributed to improving brand exposure for companies. Consumers like offline shopping for various products in several countries, notably food ingredients and other items used in the kitchen. Wholesale buyers like purchasing tahini sauces, dips, pastes, spreads, or other items from companies in bulk orders. These features are expected to lead to the expansion of this segment in the next few years.

The online segment is expected to witness the highest CAGR in the forecast period. Most e-commerce companies successfully promote their services and products using innovative media and technological tools, which have created important impacts on web distribution. The convenience of online purchasing experience provides, and simplicity also contribute to the increased demand. In addition, image or video-based product displays, text-based detailed descriptions posted on the platform, reviews shown along with the timeline, and value-added services will be expected to further increase opportunities for growth for this segment. Moreover, the growing trend toward online shopping, for even little needs, due to busy schedule is anticipated to help online segment to grow even faster.

Global Tahini Market By Distribution Channel 2026-2033

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Tahini Market Regional Insights

In 2024, the Middle Eastern & African tahini industry represented 63.3% of the total sales. Tahini's long history of culinary and cultural significance in Mediterranean and Middle Eastern cuisine is beneficial to this market. Tahini is a staple item that is often a part of both commercial and household kitchens as a salad dressing, side dish, flavor enhancer, and addition. Demand is additionally driven by its inclusion in popular traditional dishes such as hummus and baba ghanoush. Additionally, the strong production of sesame seeds in the region and increasing popularity of tahini cuisine in modern-day restaurants drive market expansion in this segment.

Mass sales of the Middle Eastern tahini market were achieved in Israel in 2024. Market growth is driven by the widespread use of tahini in Israeli fare made in the country. Demand is being driven by both the commercial foodservice and home-prepared markets due to the fact that tahini is a fundamental ingredient in Israeli food. Locally available sesame seeds are readily available, making it possible to ensure freshness and authenticity of the product. In addition, it is expected that the increasing availability of packaged tahini products in supermarkets and consumption of tahini on various meals, including breakfast and traditional foods, would continue to propel market growth.

As Mediterranean cuisine and the general retail availability of tahini products during 2024 pour into the European tahini market within a significant revenue share, the demand for global flavors, especially Middle Eastern and Mediterranean ones, will prove beneficial for the company in satisfying its consumers. To meet different consumer preferences, tahini products are easily available in various forms of packaging, including jars, tubes, and bottles. These include pure tahini, organic tahini, flavored tahini, and paste & spreads. The region's growing vegan and health-conscious population is also fueling growing demand, as tahini is known to be a healthy plant-based food.

Between 2025 and 2032, North America will experience the highest growth among all other regions. The multicultural population, a growing food service industry, and better access to ingredients of international cuisine like tahini are the primary drivers of the market. Availability of overseas restaurant chains and specialist food traders, along with increased consumer curiosity about Mediterranean and Middle Eastern flavors, all support industry growth. Regional growth is expected to be further driven by product innovations, including flavored tahini and convenient pack formats.

With increasing consumer demand for Middle Eastern flavors and increasing applications of tahini in fusion foods, Asia-Pacific is expected to lead the tahini market. Demand is growing due to the increasing urbanization of the region, increased disposable income, and emerging food retail sector. In addition, tahini's increasing popularity in household kitchens as well as in business dining areas is aided by the trend for plant-based and wholesome food. Local consumers are predicted to integrate tahini into their daily consumption as the need for global culinary awareness continues to rise, further reinforcing the country's market leadership. Demand for tahini products is also boosted by the growth of global players and regional manufacturing efforts.

Global Tahini Market By Geography, 2026-2033
  • Largest
  • Fastest

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Tahini Market Dynamics

Tahini Market Drivers

Increased Demand for Middle Eastern and Mediterranean Food

  • Consumption of tahini has increased tremendously because of the increasing demand for Mediterranean and Middle Eastern cuisine all over the globe. Usage of tahini as a key ingredient in food products such as hummus, falafel, and baba ghanoush has driven business growth because such foods are increasingly popular all over the world. Increasing demand for tahini-based foods is also backed by home cooking trends, food delivery, and restaurant menu expansion.

Rising Demand for Plant-Based and Nutrient-Rich Foods

  • Tahini is rapidly gaining popularity with its rich nutrient profile and rising demand for plant-based eating and health-conscious foods. Tahini is finding itself being accepted on a large scale as a dairy-free product in sauces, spreads, and dressings with its high protein content, good fat, and trace minerals. Consumers who look for natural and less-processed foods are driving tahini's popularity across the globe.

Tahini Market Restraints

Price Volatility of Sesame Seeds and Supply Chain Problems

  • As much as it is dependent on sesame seed availability, the tahini market is exposed to price shocks and supply chain breakdown. Volatility in prices could be due to factors affecting production cost such as crop damage, climate change, and political unrest in the globe's largest producers of sesame. These uncertainties can impact producers' margins and limit how far prices will decline for consumers.

Low Consumer Awareness in Developing Markets

  • Despite the Mediterranean and Middle Eastern cuisine's common use of tahini, consumer awareness is still low in most developing markets. Acceptance can be restricted due to insufficient customer awareness of the nutritional advantages of tahini and its variety. Moreover, regional food habits and cultural factors may restrict market penetration, which evokes more vigorous marketing activity and new product innovation to drive demand and visibility.

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Tahini Market Competitive Landscape

Leading firms operating in the intensely competitive global tahini market are focusing on innovative product development, offering organic goods, and expanding their networks of distributors. Large companies offering an extensive range of products with high regional reach, like Prince Tahina, Dipasa USA Inc., and Al Wadi Al Akhdar, dominate the market. The competition is still augmented by joint ventures, takeovers, and investments in innovative processing techniques. The proliferation of online shopping and the expansion of private-label products also contribute to the increasing competition in the sector.

Top Player’s Company Profile

  • Al Wadi Al Akhdar Sal (Lebanon)
  • Halwani Bros. Co. (Saudi Arabia) 
  • Kevala (USA) 
  • SESAJAL S.S. de C.V. (Mexico) 
  • Prince Tahina Ltd. (Israel) 
  • Dipasa USA Inc. (USA) 
  • El Rashidi El Mizan (Egypt) 
  • Carwari International Pty Ltd. (Australia) 
  • Mounir Bissat Factories (Lebanon) 
  • Haitoglou Family Foods (Greece) 
  • Sunshine Foods (USA) 
  • Ghandour Sons S.A.L (Lebanon) 
  • Seed + Mill (USA) 
  • Soom Foods (USA) 
  • Arrowhead Mills (USA)

Recent Developments

  • February 2022: Mighty Sesame Co. introduced its new harrisa-flavored tahini, i.e., Mighty Sesame Harrisa Tahini, in the market. The product comes in squeeze bottle packaging and can be utilized as dressing and dip and also for food preparation.
  • June 2021: Soom Foods introduced the new Dark Chocolate Sea Salt Tahini, which is rich sesame tahini mixed with high-quality cocoa powder.
  • May 2021: NuttZo entered the savory spread arena with NuttZo 5-Seed Tahini Fusion. The combination is a tahini-type seed butter comprised of organic sesame, flax, sunflower, pumpkin, and chia.

Tahini Key Market Trends

Tahini Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected using Primary Exploratory Research backed by robust Secondary Desk research.

As per SkyQuest analysis, due to more demand for Mediterranean and Middle Eastern food, altering global palate tastes, and heightening health-conscious awareness, business value for tahini is predicted to expand constantly across the globe. The goodness of tahini due to it being plant-based as well as in various foods offers immense backing in the market. Market potential for organic, flavored, and ready-to-use tahini products keeps growing despite challenges such as supply chain limitations and fluctuating prices of sesame seeds. Strong demand exists in the regional markets like the Middle East, Europe, and North America, with the Asia-Pacific region set to dominate future growth. The future of the industry will be shaped by ongoing product innovation and market development.

Report Metric Details
Market size value in 2024 USD 2.12 Billion
Market size value in 2033 USD 3.29 Billion
Growth Rate 5%
Base year 2024
Forecast period 2026-2033
Forecast Unit (Value) USD Billion
Segments covered
  • Product
    • Paste & Spreads, Halva & Other Sweets, Sauces & Dips
  • Category
    • Conventional, Organic
  • Packaging Type
    • Bottles & Jars, Tubs, Others
  • Distribution Channel
    • Store-Based, Non-Store-Based
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Al Wadi Al Akhdar Sal (Lebanon)
  • Halwani Bros. Co. (Saudi Arabia) 
  • Kevala (USA) 
  • SESAJAL S.S. de C.V. (Mexico) 
  • Prince Tahina Ltd. (Israel) 
  • Dipasa USA Inc. (USA) 
  • El Rashidi El Mizan (Egypt) 
  • Carwari International Pty Ltd. (Australia) 
  • Mounir Bissat Factories (Lebanon) 
  • Haitoglou Family Foods (Greece) 
  • Sunshine Foods (USA) 
  • Ghandour Sons S.A.L (Lebanon) 
  • Seed + Mill (USA) 
  • Soom Foods (USA) 
  • Arrowhead Mills (USA)
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Tahini Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Tahini Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Tahini Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Tahini Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Tahini Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Tahini Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Tahini Market size was valued at USD 2.12 Billion in 2024 and is poised to grow from USD 2.23 Billion in 2025 to USD 3.29 Billion by 2033, growing at a CAGR of 5% during the forecast period (2026–2033).

Leading firms operating in the intensely competitive global tahini market are focusing on innovative product development, offering organic goods, and expanding their networks of distributors. Large companies offering an extensive range of products with high regional reach, like Prince Tahina, Dipasa USA Inc., and Al Wadi Al Akhdar, dominate the market. The competition is still augmented by joint ventures, takeovers, and investments in innovative processing techniques. The proliferation of online shopping and the expansion of private-label products also contribute to the increasing competition in the sector. 'Al Wadi Al Akhdar Sal (Lebanon)', 'Halwani Bros. Co. (Saudi Arabia) ', 'Kevala (USA) ', 'SESAJAL S.S. de C.V. (Mexico) ', 'Prince Tahina Ltd. (Israel) ', 'Dipasa USA Inc. (USA) ', 'El Rashidi El Mizan (Egypt) ', 'Carwari International Pty Ltd. (Australia) ', 'Mounir Bissat Factories (Lebanon) ', 'Haitoglou Family Foods (Greece) ', 'Sunshine Foods (USA) ', 'Ghandour Sons S.A.L (Lebanon) ', 'Seed + Mill (USA) ', 'Soom Foods (USA) ', 'Arrowhead Mills (USA)'

Consumption of tahini has increased tremendously because of the increasing demand for Mediterranean and Middle Eastern cuisine all over the globe. Usage of tahini as a key ingredient in food products such as hummus, falafel, and baba ghanoush has driven business growth because such foods are increasingly popular all over the world. Increasing demand for tahini-based foods is also backed by home cooking trends, food delivery, and restaurant menu expansion.

Expansion of Flavored and Organic Tahini Varieties: Producers are introducing organic and flavored tahini lines because consumers desire more healthful and diversified eating options. Health-conscious consumers appreciate organic tahini because it contains no chemicals and preservatives. Moreover, new flavors such as chocolate, garlic, and chili tahini appeal to changing tastes and increase the use of tahini in more varieties of cuisine beyond the traditional Mediterranean and Middle Eastern cuisine.

In 2024, the Middle Eastern & African tahini industry represented 63.3% of the total sales. Tahini's long history of culinary and cultural significance in Mediterranean and Middle Eastern cuisine is beneficial to this market. Tahini is a staple item that is often a part of both commercial and household kitchens as a salad dressing, side dish, flavor enhancer, and addition. Demand is additionally driven by its inclusion in popular traditional dishes such as hummus and baba ghanoush. Additionally, the strong production of sesame seeds in the region and increasing popularity of tahini cuisine in modern-day restaurants drive market expansion in this segment.
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