Sustainable Tourism Market Updates

Sustainable Tourism Market size was valued at USD 181.3 Trillion in 2023 and is poised to grow from USD 198.2 Trillion in 2024 to USD 455.8 Trillion by 2032, growing at a CAGR of 13.4% during the forecast period (2025-2032).

The players are primarily involved in setting a new benchmark for environmentally friendly travel. In addition, other stakeholders are employing diverse marketing tactics to promote the same, like informing the Global Sustainable Tourism Council about sustainable practices, methodologies, and resources. 'Airbnb, Inc. (United States) ', 'Booking Holdings Inc. (United States) ', 'Expedia Group, Inc. (United States) ', 'TUI Group (Germany) ', 'Accor (France) ', 'Marriott International, Inc. (United States) ', 'Hilton Worldwide Holdings Inc. (United States) ', 'InterContinental Hotels Group PLC (United Kingdom) ', 'Delta Air Lines, Inc. (United States) ', 'American Airlines Group Inc. (United States) ', 'Emirates Group (United Arab Emirates) ', 'Qantas Airways Limited (Australia) ', 'Singapore Airlines Limited (Singapore) ', 'Tourism Holdings Limited (New Zealand) ', 'G Adventures (Canada) ', 'Intrepid Group (Australia) ', 'Lindblad Expeditions Holdings, Inc. (United States) ', 'Wilderness Safaris (Botswana) ', 'Grupo Xcaret (Mexico) ', 'Costa Cruise Lines (Italy)'

A revolutionary change in the travel industry has been brought about by the growing worldwide awareness of urgent environmental challenges, which has compelled tourists to actively look for sustainable and environmentally friendly solutions. People are being more thoughtful about their travel decisions as the globe struggles with the effects of climate change and biodiversity loss. The increasing demand for sustainable tourism can be attributed to this increased awareness of environmental issues. 

Sustainability and responsible tourism: An important development in the ecotourism industry is the emphasis on sustainability and ethical travel. This includes initiatives to promote local communities, minimize waste, and reduce carbon emissions.  

In 2023, Europe accounted for the greatest revenue share, mostly due to an increase in desire for nature-based experiences, mass tourist dissatisfaction, and growing environmental concerns. In an effort to attract tourists while preserving their natural surroundings, several places are launching eco-friendlier destination packages in response to the growing demand for environmentally conscious travel and activities.  The CBI (Ministry of Foreign Affairs) reports that 15% of German tourists cite the presence of nature as their top attraction. Governments and tourists in Europe have begun to focus more on sustainability issues such as plastic pollution, climate change, air and water pollution, land and water usage, and the detrimental effects of overtourism on host communities. Moreover, growing disposable income, an increase in millennials and young people's preference for ecotourism, and the expansion of leisure travel.