USD 376.3 billion
Sports Equipment Market Size, Share, and Growth Analysis
Sports Equipment Market By Sports Type (Ball Sports, Adventure Sports), By Distribution Channel (Store-based Retail, Online Retail), By End-User (Commercial, Household), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG25J2092 |
Region:
Global |
Published Date: January, 2025
Pages:
191
|Tables:
92
|Figures:
72
Format -
Sports Equipment Market Insights
Sports Equipment Market size was valued at USD 376.3 billion in 2023 and is poised to grow from USD 402.26 billion in 2024 to USD 686.01 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).
Growth in the sports equipment market can be attributed to the constant innovations and technological advancements in response to the changing needs of consumers. Awareness about the benefits of a healthy lifestyle in addition to the advantages of sports and fitness equipment is also increasing, fueling the demand for such equipment. The development and expansion of the sports equipment market is further stimulated by the increasing popularity of national and international events around the globe, for instance, the Soccer World Cup, Olympic Games and Cricket World Cup. It is also expected that the gap will continue to narrow in the years to come, which will in turn increase the requirement for equipment. Over time, spending on such equipment for children has arguably risen due to awareness regarding the importance of such games in their physical growth. The sporting equipment market in India and China are quite attractive. Increased personal income and better livelihoods of the consumers are some of the important factors that are driving the product demand in these countries. Besides, the low cost of production and a booming manufacturing sector are projected to promote the growth of the market in Asia Pacific.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Fastest Growth
Growth Rate
6.9% CAGR
Global Sports Equipment Market ($ Bn)
Country Share for North America Region (%)
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Sports Equipment Market Segments Analysis
Global Sports Equipment Market is segmented by Sports Type, Distribution Channel, End-User and region. Based on Sports Type, the market is segmented into Ball Sports, Adventure Sports, Fitness/Strength, Ball over net games and Athletic Training. Based on Distribution Channel, the market is segmented into Store-based Retail, Online Retail and Department & discount stores. Based on End-User, the market is segmented into Commercial and Household. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Analysis by Sports Type
Based on sports type, the ball game segment is dominating the market with the largest sports equipment market share due to various factors. A primary reason for the popularity of ball games is the relatively inexpensive cost of the basic equipment needed like balls and goals/nets. And since the rules are not very complicated, people are able to participate easily irrespective of their age. This has made ball games an integral part of amusements and social interaction among children and adults across the globe. The development of professional leagues of sports such as football, basketball, and cricket are also increasing the interest of sports enthusiasts supporting these games. The equipment manufacturers in the ball games segment benefit from the extensive and increasing customer base. Furthermore, advancement in ball design and quality has also improved the game experience. Ball games are attracting numerous participants globally, which is increasing the sales of the game.
The fitness segment is witnessing the fastest growth in the sports equipment market. As consumers have started to value health and well-being in their daily activities, the demand for fitness equipment, apparel, and accessories is constantly rising. In recent times, more people are realizing the need for being active and the benefits of working out, thus the purchase of home gym equipment for personal use, gym classes, and outdoor workouts is increasing. Exercise apparel, shoes, machines, devices that monitor physical activities, and diet supplements are some of the fitness products that are widely used by people to achieve their fitness goals, enhance their physical abilities and for general wellness. These factors are increasing the demand of fitness segment, leading to the growth of sports equipment market.
Analysis by Distribution Channel
Based on distribution channel, the online retail segment is dominating the sports equipment market owing to convenience and wider product selection. Customers of sports equipment, whether amateur players or professionals, tend to do most of their shopping online. This is because they find it more efficient to scroll through a plethora of products like unique brands and private labels offered by several sports and retailer portals. There are also many online outlets, which allow for the customization of goods. Instead of visiting several physical shops, they can spend more time choosing from a wide range of products and getting them delivered. With the presence of online platforms offering price comparisons, customers have become more price sensitive. Sports companies have also focused on improving their online marketing and shopping experience, including fast sales. The trend of online purchasing across various categories is accelerating, which is increasing the sales of sports equipment globally.
As per sports equipment market analysis, the specialty and sports store segment are experiencing tremendous growth and popularity in recent years. These specialty and stores are experiencing immense growth because a wide range of brands are available here. These stores can also provide the support and information that customers need from their expert customer service personnel. Furthermore, this channel is convenient and can stock popular brands, leading to the expansion of the segment. These stores even offer the necessary support and information to consumers through expert customer service personnel and have a huge product portfolio. Moreover, the convenience offered by specialty and sports stores and their potential to stock popular brands is boosting the growth of the segment.
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Sports Equipment Market Regional Insights
North America is dominating with the largest sports equipment market share. Countries like the United States is leading the regional sports equipment industry because of the increasing focus on sports, growing expenditure power, and technical enhancements. The rising popularity of sports like football, basketball, baseball, and more is encouraging the regional government bodies to develop arenas. This will help them to offer its citizens with more sporting options. This is anticipated to create a favourable position for market growth during the forecast period. Furthermore, people have also become more aware about their health and fitness because of the increased prevalence of obesity and multiple health problems from a sedentary lifestyle. For maintaining a healthy and active lifestyle, outdoor activities have increased, which is driving the growth of sports equipment market.
The Asia-Pacific market is witnessing the fastest growth in the sports equipment market. In this region, countries like India have made the largest contribution to sports such as cricket. Furthermore, football equipment held the second-largest market share in the sports equipment industry of the region. In the last few years, India has made immense developments in outdoor equipment because of the rising popularity of games, which is expanding the leagues related to them. Moreover, growing disposable income and consumer expenditure in developing nations like India, China, and South Korea are immensely boosting the demand for sporting goods. These countries have started hosting various sporting events. They have even developed infrastructure to inspire more people to participate in a vast range of gaming activities, thereby contributing to the growth of the market.
Global Sports Equipment Market Market By Geography
- Largest
- Fastest
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Sports Equipment Market Dynamics
Sports Equipment Market Drivers
Increasing Participation from Women in Sports
- The rise of women participating in sports is a significant growth driver for the market. Over the past few years, there has been a notable increase in female participation across various sports disciplines supported by initiatives from sports federations and organizations aimed at promoting gender equality in athletics. This shift is not only changing the dynamics of sports but also expanding the market for sports equipment tailored specifically for women. As more women engage in sports, there is a growing demand for equipment that meets their specific needs, from apparel to specialized gear. This trend signifies a cultural shift that is reshaping the sports landscape and creating new avenues for growth in the market.
Growing Technological Advancements
- Technological advancements are another crucial driver and contribute significantly toward sports equipment market expansion. Innovations in materials and design have led to the development of high-performance equipment that enhances athletic performance and safety. The integration of technology into sports equipment such as smart wearables and connected devices has created new opportunities for engagement and performance tracking. Brands that leverage technology to offer innovative solutions are likely to gain a competitive edge in the market.
Sports Equipment Market Restraints
Growing Competition from Alternative Leisure Activities
- One significant restraint for sports equipment market is the competition from alternative leisure activities. As consumer preferences evolve, many individuals are gravitating toward activities that require less physical exertion, such as virtual reality gaming, streaming services, and other forms of entertainment. This shift in leisure activities can detract from the time and resources consumers might otherwise allocate to sports and fitness. The rise of digital entertainment options has made it easy for people to engage in sedentary activities, which can lead to a decline in participation in traditional sports. As a result, the demand for sports equipment may stagnate or decline.
Variation in Disposable Income and Economic Factors
- One significant restraint for sports equipment market is the competition from alternative leisure activities. As consumer preferences evolve, many individuals are gravitating toward activities that require less physical exertion, such as virtual reality gaming, streaming services, and other forms of entertainment. This shift in leisure activities can detract from the time and resources consumers might otherwise allocate to sports and fitness. The rise of digital entertainment options has made it easy for people to engage in sedentary activities, which can lead to a decline in participation in traditional sports. As a result, the demand for sports equipment may stagnate or decline.
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Sports Equipment Market Competitive Landscape
In the sports equipment industry, competition is fierce and there is a constant drive towards creativity. New entrants looking to establish themselves are trying to gain market share with established brands that have a strong focus on making technological changes and diversifying the products. New companies come up with high end products by doing research and development, using new materials and improving the product performance features. This type of environment gives consumers plenty of options ranging from the old and established brands to the newer companies that offer new products. Also, this market is very competitive and therefore sustaining this competitiveness requires understanding consumer preferences and changing trends, and using effective marketing techniques, endorsements from sportsmen and forming joint ventures are critical for determining company's success in this market.
Top Players in Sports Equipment Market
- Nike (USA)
- Adidas (Germany)
- Under Armour (USA)
- Puma (Germany)
- Decathlon (France)
- Reebok (USA)
- Wilson Sporting Goods (USA)
- Callaway Golf (USA)
- Amer Sports (Finland)
- Yonex (Japan)
- ASICS (Japan)
- New Balance (USA)
- Columbia Sportswear (USA)
- Skechers (USA)
- Li Ning (China)
- Anta Sports (China)
- Speedo (UK)
- Brunswick Corporation (USA)
- Peloton Interactive (USA)
- Technogym (Italy)
Recent Developments
- In April 2023, Wilson Sporting Goods Co, a North American company, unveiled its Gen Green product range which focuses on sustainability. This new series would include footballs, soccer balls, basketballs, and volleyballs amongst others.
- In August 2022, Dick’s Sporting Goods, an American sports retailer, and a brand SidelineSwap both joined hands to promote and organize a further 50 such exchange events across eight US states. At the events, the customers exchanged their used sporting gear and got gift cards in return. Earlier, the companies managed to conduct ten such events.
- In May 2022, A globally recognized sportswear company, PUMA has opened its first store in the Republic of Maldives. Maldives is a popular tourist destination and witnessed a three-fold rise in the number of incoming tourists in the last two years. The Maldives becomes Puma India’s twentieth market, which also features Singapore, Indonesia, Malaysia, Thailand, Vietnam and the Philippines.
Sports Equipment Key Market Trends
- Increasing Popularity of Fitness and Wellness: A significant trend shaping the value of sports equipment market is the growing popularity of fitness and wellness. As more individuals prioritize their health, there has been a marked increase in participation in fitness activities, including gym workouts, yoga, and outdoor sports. Fitness influencers and social media platforms have played a crucial role in promoting various fitness regimes, encouraging people to invest in sports equipment that enhances their workout experience. This includes everything from home gym equipment like weights and resistance bands to specialized gear and sports equipment storage ideas for activities such as running, cycling, yoga, and organizing.
- Emergence of Smart Sports Equipment: Smart sports equipment has gained traction in recent years. It facilitates the monitoring of athlete performance during practice sessions, which is essential for athletes to reach their peak performance goals more quickly. Sensor-equipped sports equipment enables the tracking of participants throughout numerous athletic activities. This increased demand has compelled market participants to invest in the development of sophisticated smart sports equipment.
Sports Equipment Market SkyQuest Analysis
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, the global sports equipment industry has experienced remarkable expansion as a result of the increasing awareness towards health-related lifestyle issues. The demand for fitness and strength equipment's increasing among the common people. Specialty sports shops and the online retailing segment constitute important distribution channels of sports equipment. The market comprises of both international and local players that manufacture uniforms, shoes, gears, balls, bats, racquets, protective gears, tools, and other sporting goods. Commercial ads through television, and social media around sports events and competitions like the Olympics and Cricket world cup are primary avenues to market sports equipment.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 376.3 billion |
| Market size value in 2032 | USD 686.01 billion |
| Growth Rate | 6.9% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Sports Equipment Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Sports Equipment Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Sports Equipment Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Sports Equipment Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Sports Equipment Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Sports Equipment Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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