Sports App Market Size

Sports App Market size was valued at USD 4.06 billion in 2023 and is poised to grow from USD 4.5 billion in 2024 to USD 10.3 billion by 2032, growing at a CAGR of 10.9% during the forecast period (2025-2032).

One of the primary factor propelling the global sports app market growth is the need for personalized user experience. Consumers demand customized content, including personal notifications, alerts, and live scores, in order to remain interested in their favorite sport and teams.

The international market for sports apps has experienced dramatic expansion as mobile apps have emerged as a must-have in driving fan engagement, improving athlete performance, and the general consumption of sports content. Sports apps appeal to a range of markets from live streaming of sports, scores updates, and news to tracking fitness and well-being, fantasy games, and ticketing platforms. The applications provide end-to-end platforms offering customers the benefits of accessing related sporting content anywhere and at any time.

The abundance of smartphones and mobile phones, along with high-speed internet connectivity, has seriously boosted the market for sports apps. The viewers are no longer confined to the conventional ways of viewing but can view games, highlights, and sporting news through apps that deliver customized content and alerts according to user preferences. Furthermore, the incorporation of newer technologies like Augmented Reality (AR), Virtual Reality (VR), Artificial Intelligence (AI), and machine learning into sports apps has transformed fan engagement, with immersive experiences and customized recommendations being offered.

Growing participation in sporting activities is also driving the market. Fitness and well-being applications, which record performance, provide training plans, and monitor activity, are getting increasingly popular amongst amateur and professional players. Also, sportsbook apps have picked up prominence as the legalization of sports betting rises in many countries, providing people with a simple way to play wagers.

Apart from mainstream sports, eSports is a fast-growing part of the sports app market, with competitive esports games attracting a new fan base. Consequently, the global sports app market is seeing an increase in multi-sport apps that serve both mainstream and digital sports fans, providing live scores, streaming services, merchandise, and fan communities in a single platform.

International tech giant Google unveiled a major tie-up with various sports leagues like the NFL and NBA in December 2024 to upgrade its Google Sports App with sophisticated AI-driven features. The tie-up combines machine learning algorithms that make real-time data analysis, targeted content suggestions, and improved highlights possible. The app will utilize data insights in order to tailor fan experiences and develop dynamic experiences. Over the next few years, the incorporation of these AI-powered features is likely to revolutionize fan interaction, making sports apps more intuitive and pertinent, impacting user retention and market expansion worldwide.

Apple introduced the Apple Sports+ subscription service in November 2024, which includes exclusive live streaming of major worldwide sporting events from tennis tournaments to global football leagues. The service also has fitness-tracking features with Apple Watch, through which users receive personalized training programs based on their performance. With a thrust in global sports content, Apple is looking to capitalize on the burgeoning market for fitness and well-being apps, projected to grow further. The move marks a big change in the consumption of sports apps, probably affecting market patterns in the next 4-5 years as more firms venture into fitness-oriented app ecosystems.

Microsoft, in January 2025, launched Microsoft Sports Vision, a pioneering platform that combines live sports data with cloud computing and AR-based immersive experiences. The platform enables sports enthusiasts to access 360-degree replays, virtual seat upgrade, and real-time analytics, all of which are powered by Azure cloud services. With partnerships with top sporting leagues and teams globally, Microsoft looks to transform the fan experience. This trend is set to leave a long-term legacy over the next ten years, with the growth of AR and cloud sports services set to fuel new models of engagement, transforming how sports fans view sports content worldwide.

In February 2025, Amazon introduced Prime Sports Hub, a one-stop sports streaming, betting, and fantasy sports app for international audiences. The new offering combines Amazon Web Services for hassle-free streaming and Amazon Pay for secure payments. By adding eSports to its platform, Amazon enters the fast-expanding industry while seeking to redefine conventional sports media. In the next 10 years, the convergence of e-commerce, streaming, and sports betting under one umbrella will radically change the landscape of the sports app market, fueling global growth and user adoption from a wide variety of demographics.