USD 2.7 billion
Report ID:
SQMIG30I2428 |
Region:
Global |
Published Date: February, 2025
Pages:
199
|Tables:
91
|Figures:
71
Sourdough Market size was valued at USD 2.7 billion in 2023 and is poised to grow from USD 2.94 billion in 2024 to USD 5.77 billion by 2032, growing at a CAGR of 8.8% during the forecast period (2025-2032).
The demand for sourdough has been driven by consumer preferences for artisanal and healthful baked items. The market is anticipated to develop as a result of the rise in artisanal bread, rising consumer awareness of the health benefits, and growing demand for clean-labeled organic products. Additionally, the need has been greatly increased by the rise in home baking, particularly in the post-pandemic period. Another factor driving market expansion is the wide availability of sourdough goods through retail and internet channels. Product innovation, particularly the diversification in different culinary groups, is what drives the sourdough industry. New formulas are used by producers of bakery food goods to make sourdough-based products for pizza, crackers, and snacks.
This diversification helps in profiling customer needs. Furthermore, various trends pertaining to the continuous advancements of the nutrient mix and the enhancement of the fermentation process. That enhances the quality and stability of sourdough production, increasing their appeal to both industrial bakers and consumers. In recent years, consumers have also become more conscious of environmental protection and sustainable living standards. The extended fermentation period required for sourdough manufacture reduces the need for chemical additives and preservatives. This is in line with the most recent developments in clean labelling and the usage of organic ingredients.
Market snapshot - 2025-2032
Global Market Size
USD 2.7 billion
Largest Segment
Type III
Fastest Growth
Type II
Growth Rate
8.8% CAGR
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Global Sourdough Market is segmented by Type, Form, Source, Category, Application and region. Based on Type, the market is segmented into Type I, Type II and Type III. Based on Form, the market is segmented into Dry and Liquid. Based on Source, the market is segmented into Wheat, Rye, Oats and Barley. Based on Category, the market is segmented into Organic and Regular. Based on Application, the market is segmented into Breads, Cookies, Cakes, Waffles, Pizza and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
As per categorization by type, the market is classified as type I, type II, and type III. Among these, type III earned the largest share and continues to hold the dominant global sourdough market share. Type III sourdough, featuring long shelf-life capabilities and ease of transport, dominates the global sourdough market due to its adaptability in large-scale commercial baking. The innovations in the fermentation process have improved its flavor profiles and kept them stable as such, making these very suitable for package goods. It is convenient for industrial use, is consistent in quality, and is inexpensive; thus, it mostly creates demand in the markets. The markets that are keen on efficiency, scale, such as frozen and pre-packed baked goods, continue to advantageously use modern fermentation processes, while traditional sourdough types can be logistically challenging.
Type II sourdough is poised to be the fastest-growing segment in the global sourdough market due to its balance of natural fermentation and industrial efficiency. Contrary to Type I, that demands laborious time-consuming processes, the Type II sourdough is no longer involved in traditional processes; it can be kept by controlled fermentation and thus has a longer shelf life, making it easier for large-scale production integration. In fact, it meets the consumer demand for healthier, natural ingredients while complying with the industry's needs of being cost-effective and convenient. Increasingly, both within the consumption of artisan-style bread that has the taste of authentic sourdough and growing health consciousness across the world, are driving this practice among bakery chains and in the ready-to-eat sectors that are striving to have a unique taste and improved nutritional benefits.
Wheat dominates the global sourdough market due to their versatility, availability, and compatibility with traditional and modern baking techniques. Innovations in the processing of wheat flour improve fermentation and flavor development, as well as the nutritional profile of sourdough, thus making it more attractive for the consumer. Wheat's gluten structure is ideal for achieving the desired texture, elasticity, and crumb structure in sourdough bread. As consumer demand for clean-label, whole-grain, and high-fiber products grows, manufacturers are leveraging enriched and specialty wheat flours to cater to these trends. Through its scope of global cultivation and application to a range of culinary practices, wheat also fortifies its leadership in the sourdough market across the entire spectrum: bread, pastries, and snacks.
Oats are emerging as the fastest-growing ingredient in the global sourdough market due to their health benefits and versatility in product innovation. Oats are rich in fiber and beta-glucans with essential nutrients and hence have matched the heightening consumer needs for functional food that can promote digestive health and protect the heart. The increasing consumer trend toward gluten-free and alternative grains has spurred their interest in sourdough products. They also fit in with the features of increasingly sought-after premium and artisan baked items, distinct flavors, and textures. Mixing oats into sourdough-friendly recipes, manufacturers are aiming their innovation at bread, crackers, and snacks, capitalizing upon consumer love for healthy and specialty diet fare.
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Europe dominates the global sourdough market due to its deep-rooted bread culture, where sourdough holds historical and culinary significance. Fresh and innovative sourdough baked goods have created demand among consumers for traditional and adeptly made sourdough pastries. The rise in the popularity of sourdough can also be attributed to a rapidly growing interest among consumers towards clean label, naturally fermented, and health-conscious trends. Europe is considered to have an excellent infrastructure for bakeries, mostly due to the top artisans in the field of sourdough, as well as great sourdough producers. Above all, the influence in countries like Germany, France, and Italy that consumers show toward purchasing premium-baked products makes Europe a sufficient leader and a hub for traditional and contemporary sourdoughs.
North America is the fastest-growing region in the global sourdough market, driven by rising consumer awareness of health benefits associated with natural fermentation and clean-label products. The region's demand for premium and artisanal baked goods, coupled with the growing popularity of sourdough bread as a healthier alternative to conventional options, has boosted market growth. Apart from the health consciousness and trend such as gut health, and nowadays, low-gluten diets, there is also increased adoption of sourdough in restaurants and home baking with the changing dietary preferences. Besides, locally specialized bakeries and major brands have invested heavily in innovative product offering capabilities that ensure varied customer tastes are fulfilled, thus accelerating market growth.
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Rising Consumer Demand for Clean-Label and Natural Products
Increasing Popularity of Artisan and Premium Baked Goods
Time-Intensive Production Process
Shorter Shelf Life of Traditional Sourdough
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The global sourdough market is characterized by competition with major players striving for innovating their product offerings, quality, and spreading their reach. Key companies such as The French Bakery, Dawn Foods and Berthelet have largely resorted to producing traditional and specialty sourdough products to satisfy the rising demand for artisan and premium baked goods. They have opened research and development initiatives to develop flavor profiles, improve shelf life and have also opened their distribution network across Europe, North America, and other emerging markets.
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, the global sourdough industry is forecasted to grow rapidly, revealing how consumers are increasingly favoring clean label products, artisanal products, and healthy products. The preferences of consumers toward traditional baking methods, increasing popularity of sourdough as gut friendlier, and rising tide in functional ingredients such as oats will draw out the trends for the future.
In addition, competition is stimulated, and expansion opens its way for fermentation technology modified to regional dynamics especially in North America and Europe. As consumers increasingly prefer authenticity, sustainability, and health among their food products, the sourdough market will keep on growing.
Report Metric | Details |
---|---|
Market size value in 2023 | USD 2.7 billion |
Market size value in 2032 | USD 5.77 billion |
Growth Rate | 8.8% |
Base year | 2024 |
Forecast period | 2025-2032 |
Forecast Unit (Value) | USD Billion |
Segments covered |
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Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
Companies covered |
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Table Of Content
Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
Methodology
For the Sourdough Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Sourdough Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Sourdough Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Sourdough Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
Global Sourdough Market size was valued at USD 2.29 Billion in 2023 poised to grow from USD 2.50 Billion in 2024 to USD 5.06 Billion by 2032, growing at a CAGR of 9.2% in the forecast period (2025-2032).
The global sourdough market is characterized by competition with major players striving for innovating their product offerings, quality, and spreading their reach. Key companies such as The French Bakery, Dawn Foods and Berthelet have largely resorted to producing traditional and specialty sourdough products to satisfy the rising demand for artisan and premium baked goods. They have opened research and development initiatives to develop flavor profiles, improve shelf life and have also opened their distribution network across Europe, North America, and other emerging markets. 'The French Bakery (USA)', 'Dawn Foods (USA)', 'Berthelet (Canada)', 'Cobs Bread (Australia)', 'King Arthur Baking Company (USA)', 'La Brea Bakery (USA)', 'San Francisco Sourdough (USA)', 'Bakery & Snacks Ltd. (UK)', 'European Bakery (Germany)', 'Gustino's Bakery (Italy)', 'Winkelmann's Bakery (Germany)', 'Maison Landemaine (France)', 'Sourdough Delights (Australia)', 'Schär (Italy)', 'Bread Co. (USA)'
Rising demand for sourdough among the masses has emerged mostly due to the awareness created due to clean-label foods. The advantage of natural fermentation without any artificial additives makes sourdough a lot healthier in consuming. For food lovers who abound healthy living, minimal processing and recognizable ingredients are before-aspects for deciding food. Authenticity associated with the better digestibility of sourdough is expected to drive demand for the product in global bakery markets.
Surge in Demand for Artisan and Specialty Sourdough: An inclination in consumer preference toward artisan-type products and specialty dough is gaining traction in the global sourdough market trends. Increasing authenticity-seeking consumer appetite with quality products having differentiated flavor and texture is driving the trend. Consumers are prepared to pay extra for quality sourdough, thus driving innovation within the market.
Europe dominates the global sourdough market due to its deep-rooted bread culture, where sourdough holds historical and culinary significance. Fresh and innovative sourdough baked goods have created demand among consumers for traditional and adeptly made sourdough pastries. The rise in the popularity of sourdough can also be attributed to a rapidly growing interest among consumers towards clean label, naturally fermented, and health-conscious trends. Europe is considered to have an excellent infrastructure for bakeries, mostly due to the top artisans in the field of sourdough, as well as great sourdough producers. Above all, the influence in countries like Germany, France, and Italy that consumers show toward purchasing premium-baked products makes Europe a sufficient leader and a hub for traditional and contemporary sourdoughs.
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