Global Muffin Market

Global Muffin Market Size, Share, Growth Analysis, By Type(In-store Muffin, Packaged Muffin), By Taste(Sweet, Savory), By Distribution Channel(Supermarket/Hypermarket, Convenience Store) - Industry Forecast 2023-2030


Report ID: SQMIG30I2294 | Region: Global | Published Date: February, 2024 | Pages: 165 | Tables: 89 | Figures: 78

Global Muffin Market Insights

Global Muffin Market size was valued at USD 0.81 billion in 2021 and is poised to grow from USD 0.84 Billion in 2022 to USD 1.09 billion by 2030, growing at a CAGR of 3.2% in the forecast period (2023-2030).

Global muffin market is expected to grow exponentially during the forecast period as consumers are becoming interested in novel desserts and confectioneries. Incorporating natural ingredients and using healthier substitutes to produce muffins will further drive its growth in the coming years.

Consumer preference of healthy ingredients such as sugar and whole grains alternatives will bring lucrative opportunities for players. Consumers willingness to experiment with food will allow players to expand their product portfolio to cater to a large consumer base. New muffin kinds are being introduced by manufacturers all around the world that include fillings like cheese, parsley, and other unusual ingredients.  

Market snapshot - 2023-2030

Global Market Size

USD 0.81 billion

Largest Segment

In-store Muffin

Fastest Growth

In-store Muffin

Growth Rate

3.2% CAGR

Global Muffin Market 2022-2028 ($ Bn)
Country Share for North America Region- 2021 (%)
Global Muffin Market Size By Type 2022-2028 ($ Bn)
Global Muffin Market Size By Type 2022-2028 (%)

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Global Muffin Market Segmental Analysis

The Global Muffin Market is segmented based on type, application, and region. Based on type, it is categorized into In-store Muffin, and Packaged Muffin. Based on the Taste, it is categorized into Sweet and Savory. Based on Distribution Channels, it is categorized into Supermarkets/Hypermarkets, Convenience Store, Specialty Store and Online Retail. Based on region, it is categorized into North America, South America, Europe, Asia Pacific, and Middle East & Africa.

Muffin Market Analysis by Type

On the basis of type, due to the increased consumer demand for freshly baked goods, handmade or in-store bakeries dominate the type segment. Additionally, the versatility of handmade bakery products in offering products that may be modified as per the requirements, has contributed to the growth of this segment.

Muffin Market Analysis by Distribution Channel

On the basis of application, the largest portion of the muffin market is held by supermarkets and hypermarkets. One of the main factors influencing its market is the abundance of in-store bakeries in supermarkets and hypermarkets. Along with other factors, the availability of a large range of domestic goods under one roof has helped muffin sales perform better.

Global Muffin Market By Type, 2021 (%), 2021 (%)

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Global Muffin Market Regional Insights

Based on region, North America currently dominates the global muffin market. Due to changing consumer preferences for cutting-edge indulgence food products, the demand for muffins is booming in North America. The rising popularity of between-meal snacks among consumers has increased muffin consumption. The regional expansion of muffins has also been aided by the availability of muffins in a variety of unique flavors and fillings.

The European muffin market is predicted to grow significantly in the next few years due to the rising customer demand for handmade bakery products. Additionally, the region's developed baking industry has contributed to the expansion of the regional market.

Additionally, the Asia Pacific muffins market is also expected to grow significantly in the coming years due to the rising population and customer preferences for baked goods, particularly among the younger generation. Due to the prospective markets in this area, including those in China and India, many muffin makers are setting up a shop in this region.

Global Muffin Market By Geography, 2022-2028, 2023-2030
  • Largest
  • Fastest

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Global Muffin Market Dynamics

Muffin Market Drivers

  • Increasing popularity and demand of in-store bakery products and strong supply channels: The primary drivers propelling the muffins market are the growth of in-store bakeries in various supermarkets and new private label items being introduced by retailers. Muffin demand has been further stimulated by the expansion of supply channels brought about by the establishment of several new malls and structured retail outlets in developing economies.

Muffin Market Restraints

  • Awareness regarding health problems related to high-calorie foods is hampering the growth of the market : The growth of the muffin market is being constrained by the numerous health problems caused by consumption of high-calorie food products. Health problems like obesity, high blood sugar, and cardiovascular diseases have increased significantly in recent years, and this is largely owing to people consuming high calorie foods.

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Global Muffin Market Competitive Landscape

The major muffin market players are using various techniques to support the growth of the muffin market such as new product launches and upgrades, mergers and acquisitions, and collaborations. To improve the consumption and boost the overall product demand, the manufacturers are launching new varieties across the globe that are incorporated with the non-conventional ingredients such as parsley, cheese and other fillings.

Muffin Market Top Players Company Profiles

  • Nestlé S.A.
  • Kellogg's
  • General Mills
  • Mondelez International, Inc.
  • The Hershey Company
  • Grupo Bimbo
  • J.M. Smucker Company
  • Starbucks Corporation
  • Dunkin' Brands Group, Inc.
  • Hostess Brands, LLC
  • The J.M. Clayton Company
  • Sara Lee Frozen Bakery
  • The Hain Celestial Group, Inc.
  • Flowers Foods, Inc.
  • Aryzta AG
  • Rich Products Corporation
  • McKee Foods Corporation
  • Pepperidge Farm, Inc.
  • George Weston Limited
  • Weston Foods Inc.

Muffin Market Recent Developments

  • In June 2022, Evive Nutrition, a company providing nutritious products with vegan and plant-based ingredients, launched Muffin Bites, a savory snack packed with fruits and vegetables.
  • In April 2022, The KIT KAT brand introduced a new take on one of the most iconic baked goods, the KIT KAT Blueberry Muffin, which will be available from April itself while supplies last.

Global Muffin Key Market Trends

  • Increasing experimentation of food by the consumers is expected to aid the growth of the muffins market: Due to the consumers' openness to experimenting with their tastes and preferences, the producers are assisted in creating and inventing new muffin flavors and types. For instance, savory muffins are now more widely accepted among customers as a result of an increase in consumer culinary experimentation. They are willing to experiment with different muffin flavors and tastes thanks to their taste and preferences.

Global Muffin Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyzes the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.

The market will witness expansion in supermarkets and hypermarkets as various in-store bakeries are opening up. Improved marketing strategies to place products in an inviting way will provide more scope for the market.

Report Metric Details
Market size value in 2021 USD 0.81 billion
Market size value in 2030 USD 1.09 billion
Growth Rate 3.2%
Base year 2021
Forecast period 2023-2030
Forecast Unit (Value) USD Billion
Segments covered
  • Type
    • In-store Muffin, Packaged Muffin
  • Taste
    • Sweet, Savory
  • Distribution Channel
    • Supermarket/Hypermarket, Convenience Store, Specialty Store, Online Retail
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Nestlé S.A.
  • Kellogg's
  • General Mills
  • Mondelez International, Inc.
  • The Hershey Company
  • Grupo Bimbo
  • J.M. Smucker Company
  • Starbucks Corporation
  • Dunkin' Brands Group, Inc.
  • Hostess Brands, LLC
  • The J.M. Clayton Company
  • Sara Lee Frozen Bakery
  • The Hain Celestial Group, Inc.
  • Flowers Foods, Inc.
  • Aryzta AG
  • Rich Products Corporation
  • McKee Foods Corporation
  • Pepperidge Farm, Inc.
  • George Weston Limited
  • Weston Foods Inc.

Muffin Market Recent Developments

  • In June 2022, Evive Nutrition, a company providing nutritious products with vegan and plant-based ingredients, launched Muffin Bites, a savory snack packed with fruits and vegetables.
  • In April 2022, The KIT KAT brand introduced a new take on one of the most iconic baked goods, the KIT KAT Blueberry Muffin, which will be available from April itself while supplies last.
Customization scope

Free report customization with purchase. Customization includes:-

  • Segments by type, application, etc
  • Company profile
  • Market dynamics & outlook
  • Region

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Global Muffin Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Global Muffin Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Global Muffin Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Muffin Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Muffin Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Global Muffin Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQ's

Global Muffin Market size was valued at USD 0.81 billion in 2021 and is poised to grow from USD 0.84 Billion in 2022 to USD 1.09 billion by 2030, growing at a CAGR of 3.2% in the forecast period (2023-2030).

The major muffin market players are using various techniques to support the growth of the muffin market such as new product launches and upgrades, mergers and acquisitions, and collaborations. To improve the consumption and boost the overall product demand, the manufacturers are launching new varieties across the globe that are incorporated with the non-conventional ingredients such as parsley, cheese and other fillings. 'Nestlé S.A.', 'Kellogg's', 'General Mills', 'Mondelez International, Inc.', 'The Hershey Company', 'Grupo Bimbo', 'J.M. Smucker Company', 'Starbucks Corporation', 'Dunkin' Brands Group, Inc.', 'Hostess Brands, LLC', 'The J.M. Clayton Company', 'Sara Lee Frozen Bakery', 'The Hain Celestial Group, Inc.', 'Flowers Foods, Inc.', 'Aryzta AG', 'Rich Products Corporation', 'McKee Foods Corporation', 'Pepperidge Farm, Inc.', 'George Weston Limited', 'Weston Foods Inc.', 'In June 2022, Evive Nutrition, a company providing nutritious products with vegan and plant-based ingredients, launched Muffin Bites, a savory snack packed with fruits and vegetables.', 'In April 2022, The KIT KAT brand introduced a new take on one of the most iconic baked goods, the KIT KAT Blueberry Muffin, which will be available from April itself while supplies last.'

Increasing popularity and demand of in-store bakery products and strong supply channels: The primary drivers propelling the muffins market are the growth of in-store bakeries in various supermarkets and new private label items being introduced by retailers. Muffin demand has been further stimulated by the expansion of supply channels brought about by the establishment of several new malls and structured retail outlets in developing economies.

Increasing experimentation of food by the consumers is expected to aid the growth of the muffins market: Due to the consumers' openness to experimenting with their tastes and preferences, the producers are assisted in creating and inventing new muffin flavors and types. For instance, savory muffins are now more widely accepted among customers as a result of an increase in consumer culinary experimentation. They are willing to experiment with different muffin flavors and tastes thanks to their taste and preferences.

Based on region, North America currently dominates the global muffin market. Due to changing consumer preferences for cutting-edge indulgence food products, the demand for muffins is booming in North America. The rising popularity of between-meal snacks among consumers has increased muffin consumption. The regional expansion of muffins has also been aided by the availability of muffins in a variety of unique flavors and fillings.

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Global Muffin Market

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