Global snus Market

Global Snus Market Size, Share, Growth Analysis, By Flavour(Mint, whisky), By type(Loose, Portion and others), By Packaging(Cans, jars), By Distribution channel(Convenience stores, supermarkets) - Industry Forecast 2024-2031


Report ID: SQMIG30J2015 | Region: Global | Published Date: February, 2024
Pages: 157 | Tables: 118 | Figures: 78

Global Snus Market Insights

Snus Market size was valued at USD 2.8 billion in 2021 and is poised to grow from USD 2.92 billion in 2022 to USD 4.09 billion by 2030, growing at a CAGR of 4.3% in the forecast period (2023-2030).

snus is becoming popular since It Is a smokeless tobacco product. This market offers several advantages that have contributed to its immense growth and success. The various advantages include a healthier alternative to smoking, convenience to use, long shelf life, and lower taxes.

Snus, being a smokeless tobacco product, has a remarkable advantage of having a prolonged shelf life. This means that it can be stored for long periods without the risk of spoilage. This attribute can be attributed to the fact that snus is pasteurized, which eliminates any bacteria and mold that may be present. This makes it a preferred choice for retailers who wish to stock up on a product that does not require frequent replenishment and does not take up too much space. The extended shelf life of snus has become a significant selling point for the product, and it has contributed significantly to its popularity. This feature allows snus manufacturers and retailers to store large quantities of the product for a longer time, which reduces the risk of running out of stock. As a result, retailers can confidently invest in a larger quantity of snus products without fear of losing profits from spoilt stock. In 2020, Swedish Match, a renowned snus manufacturer, reported an impressive net sales growth of 12%. This growth was largely driven by strong demand for snus products, which can be attributed to the product's extended shelf life. Retailers are increasingly attracted to snus as it enables them to stock up on the product without the fear of expiration, which can reduce wastage and maximize profit. It has a significant advantage over the cigarette market due to the lower taxes levied on snus. In certain countries like Sweden, snus is taxed at a substantially lower rate than cigarettes. This reduced taxation makes snus a more economically viable alternative for smokers in comparison to cigarettes. Consequently, this has significantly contributed to the popularity of snus in Sweden, where it holds more than 50% of the tobacco market. The lower tax rate on snus has positively impacted the demand for this product, making it a more attractive option for smokers. The affordability of snus has drawn a substantial number of smokers towards the snus market, leading to its growth and popularity. This lower tax rate has been a significant contributor to the success of the snus market, especially in countries where high taxes are levied on tobacco products.

Moreover, the convenience offered by snus has become a major selling point for the product. The small pouches make it incredibly easy to carry and use, making it a convenient option for users who lead a busy lifestyle. The absence of smoke and the ability to use snus without needing any additional accessories make it a preferred choice for individuals who are always on the go. Snus is packaged in small pouches that can effortlessly fit into a pocket or a purse, making it extremely portable. Users can enjoy snus at any time and place, without the need for a lighter or ashtray. Consequently, snus is becoming increasingly popular among people who are constantly on the move, including athletes, truck drivers, and soldiers. For instance, Swedish hockey players have been known to use snus during games as a means of enhancing their performance. The use of snus during sports events has gained popularity, especially among athletes who use it as a performance enhancer. For instance, Swedish hockey players have been known to use snus during games, as it is an effective means of increasing their energy levels and improving their focus. This has led to the increased acceptance and popularity of snus in the sporting community.

US Snus Market is poised to grow at a sustainable CAGR for the next forecast year.

$5,300
BUY NOW GET FREE SAMPLE
Want to customize this report?

Our industry expert will work with you to provide you with customized data in a short amount of time.

REQUEST FREE CUSTOMIZATION

FAQs

Snus Market size was valued at USD 2.8 billion in 2021 and is poised to grow from USD 2.92 billion in 2022 to USD 4.09 billion by 2030, growing at a CAGR of 4.3% in the forecast period (2023-2030).

The snus market is a competitive industry, with several established and emerging players competing for market share. According to research, the market is expected to witness substantial growth in the coming years due to increasing consumer awareness of the harmful effects of cigarette smoking and the growing trend of smokeless tobacco products. The market is dominated by a few major players who account for a significant share of the market. These players have a strong brand presence, an extensive distribution network, and a diverse range of snus products. They are also investing heavily in research and development to improve the quality and variety of their products and meet the changing demands of consumers.In addition to these major players, there are several smaller players in the market who are offering niche products and unique flavors to differentiate themselves in the market. These players are focusing on product innovation and effective marketing strategies to gain market share and establish themselves as key players in the industry. 'Altria Group, Inc.', 'British American Tobacco p.l.c.', 'Fiedler & Lundgren AB', 'GN Tobacco Sweden AB', 'Gotlandssnus AB', 'Imperial Brands PLC', 'Japan Tobacco Inc.', 'JTI Sweden AB', 'Kaliber AB', 'KRAV Snus AB', 'Kretek International, Inc.', 'Mac Baren Tobacco Company A/S', 'NICOVENTURES LTD.', 'Nordic Snus AB', 'Philip Morris International Inc.', 'Pöschl Tabak GmbH & Co. KG', 'R. J. Reynolds Tobacco Company', 'Scandinavian Tobacco Group A/S', 'Skruf Snus AB', 'Swedish Match AB', 'In May 2022, Swedish Match AB, a company known for producing nicotine pouches, is set to be acquired by Philip Morris International in a $16 billion deal. The acquisition has received a favorable recommendation from Swedish Match's board of directors, and is projected to be finalized in the fourth quarter of 2022, provided that it is accepted by Swedish Match shareholders and is subject to regulatory approvals and other standard conditions.'

Health concerns have been a major factor driving the growth of the snus market. Compared to traditional cigarette smoking, snus is often perceived as a less harmful alternative as it does not involve burning tobacco and producing harmful smoke. Moreover, snus is less likely to cause serious health problems like lung cancer, respiratory problems, and other diseases associated with cigarette smoking. The health benefits of snus are attributed to the fact that it is smokeless, which means that it does not contain any of the harmful chemicals found in cigarette smoke. When tobacco is burned, it produces a range of toxic chemicals that can cause serious harm to the body. However, snus is a form of smokeless tobacco that is consumed by placing it under the upper lip. This method of consumption eliminates the need for burning tobacco, thus reducing the harmful effects of smoking. Several studies have been conducted to assess the potential health benefits of snus, and the results have been promising. For instance, a study conducted by the National Institute of Public Health in Norway found that snus users had a significantly lower risk of lung cancer than smokers. The study also found that snus users had a lower risk of respiratory problems and other smoking-related diseases.

The demand for smokeless tobacco products, such as snus, is experiencing a notable increase in various markets, especially in areas where cigarette consumption is declining due to growing concerns regarding health and government regulations. Smokeless tobacco products are perceived to be less harmful than traditional cigarettes, as they do not involve burning tobacco and producing harmful smoke, making them a popular alternative for smokers who are seeking a less damaging option. The increasing demand for smokeless tobacco products, such as snus, indicates a shift in consumer preferences and may lead to market growth in the coming years.

The North American region has dominated the global snus market, with a market share of over 43% in 2021. The U.S. government has taken several initiatives to reduce smoking among people, and this has led to an increased adoption of nicotine and tobacco substitutes, including snus. The rising investments in new product development in the region are expected to fuel market growth further. Additionally, the introduction of new flavors and packaging options is also anticipated to drive the demand for snus in the region.

Request Free Customization

Want to customize this report? This report can be personalized according to your needs. Our analysts and industry experts will work directly with you to understand your requirements and provide you with customized data in a short amount of time. We offer $1000 worth of FREE customization at the time of purchase.

logo-images

Feedback From Our Clients

Global snus Market

Product ID: SQMIG30J2015

$5,300
BUY NOW GET FREE SAMPLE