Shoe Deodorizer Market Size

Shoe Deodorizer Market size was valued at USD 455.0 million in 2023 and is poised to grow from USD 481.84 million in 2024 to USD 762.21 million by 2032, growing at a CAGR of 5.9% during the forecast period (2025-2032).

Rapid urbanization and active lifestyles continue to shape consumer behavior, positioning the shoe deodorizer market for sustained growth in addressing this universal concern. Online sales of shoe deodorizers are most popular among individuals. The Market’s key players can take advantage of this trend by improving their sales production online through digital marketing and social media. This shoe deodorizer is not limited to specific geographic regions. It provides lucrative growth opportunities for shoe deodorizer market players to expand their production worldwide due to the rising inclination towards hygiene and health in several developing regions across the globe.

The robust expansion of the footwear sector owing to product innovation, product line extension, and premiumization has primarily fueled the demand for shoe deodorizers. Brands have actively introduced advanced footwear solutions that cater to diverse consumer needs with the rising consumer consciousness of foot health and hygiene.

The global shoe deodorizer market is likely to grow indefinitely during the forecast period due to the growing demand for shoe deodorizers across the world. The rising awareness regarding personal hygiene is expanding the scope of shoe deodorizers all across the world. Additionally, the growing inclination of people towards a convenient and quick solution that avoids long hours of drying and washing shoe cleaning process will also multiply the demands. There has been a significant spike in the preference for sports shoes in recent years.

The shoe deodorizer market players expand their products by offering several options such as natural deodorizer, eco-friendly deodorizer, and travel-sized deodorizer; some of the deodorizers are available according to the types of shoe, such as sports shoes, leather shoes, and work boots. There is an increase in opportunities due to rising consumer awareness about concerns over foot odor issues and the benefits of using shoe deodorizers, also by awaking individuals about the risk of infection and bacteria caused in the foot due to the sweat.

Also, there are certain cases of smelly feet among working professionals and children going out for long hours in outdoor environments with the same footwear. But the availability of different styles and varieties of shoe deodorizers will also positively impact the trajectory of the global shoe deodorizer market. The increasing disposable income along with improving the living standard of people is also strengthening the demand. Manufacturers are introducing new products while strategically replacing products in mass retail shops and drug stores to attract customers and expand their market base.

Strategies such as the mass push of the shoe deodorizers into retail stores, shopping complex along with their attractive merchandising, and internet market strategies are generally adopted by the different companies which support the global shoe deodorizer market growth. Increasing demand for fitness activities and exercises across the globe gives rise to shoe deodorizer products, which avoids odor smell from shoes. Moreover, increasing the utilization of formal shoes across offices and other corporate places gives rise to the demand for shoe deodorizers. Also, abnormal environmental conditions such as heavy rain and dust create demand for shoe fresheners. Also, growing sports programs help to enhance the physical activities of the athletes, giving rise to the demand for shoe deodorant products.

Market Key Attributes

In September 2023, Procter & Gamble launched a new line of natural, plant-based shoe deodorizers under their Secret brand, featuring essential oils and charcoal to absorb odors. This move demonstrates the increasing focus on developing sustainable and effective solutions to meet consumer demand for green products. This move aligns with the growing demand for sustainable personal care solutions, reinforcing Procter & Gamble’s commitment to environmental responsibility and product innovation. In May 2022, Arm & Hammer launched Sport Collection Body Powder and Gear/Shoe Refresher Spray. These products utilize Fresh Guard Technology, combining the odor-absorbing effects of baking soda with other odor-neutralizing ingredients. These products utilize Fresh Guard Technology, combining the powerful odor-absorbing properties of baking soda with advanced neutralizing agents to tackle persistent odors in shoes, gym bags, and sports gear.