Sex Toys Market Size

Global Sex Toys Market size was valued at USD 36.8 billion in 2023 and is poised to grow from USD 40.26 billion in 2024 to USD 82.6 billion by 2032, growing at a CAGR of 9.4% during the forecast period (2025-2032).

The global sex toys market has seen significant growth over the past few years, driven by evolving consumer attitudes toward sexual wellness, increasing openness around discussions of intimacy, and a rise in e-commerce platforms that allow for discreet shopping experiences. In recent years, there is a steady growth in the acceptance of the same sex marriage, sexual diversity and exploration, which in turn acts as a key accelerator for the sex toys market growth.

Moreover, strategic partnerships with sexual wellness experts, e-commerce platforms, among others, play a primary role in advancing the development of products. Additionally, the expansion of public awareness through the campaigns, social media platform and endorsement of these products through the influencer will encourage consumers interest in sex toys, enabling market players to strengthen their position in this growing sector.

The sex toys market growth can be attributed to the increasing use of sex toy products and the rising awareness of sexual health among adolescents & young adults. The increasing penetration of the Artificial Intelligence (AI) with sex toys, such as sex robots, bots, and dolls is contributing to the growth.

Sex toys are gaining popularity globally, with women and couples exploring a range of options such as luxury adult toys, Bluetooth vibrators, romantic devices, and automated toys to enhance their sexual experiences during intimacy or self-pleasure. These toys are recognized for their potential medical benefits. They play a role in the treatment of menopausal symptoms and in addressing neurological conditions such as lack of arousal. For men, these toys offer solutions to sexual challenges such as premature ejaculation, low libido, and erectile dysfunction. The increasing acceptance of sex toys as therapeutic tools for conditions is expected to fuel market growth over the forecast period.

How Did AI Influence the Sex Toys Market in 2024?

In 2024, artificial intelligence (AI) made a remarkable impact on the sex toys market by transforming product design and enhancing user experience. AI-enabled sex toys now feature adaptive technology that personalizes the device's performance based on user feedback. These smart innovations allow for real-time adjustments in vibration intensity, rhythm, and pattern, tailoring the experience to individual preferences. This has led to increased user satisfaction and stronger brand loyalty, as consumers are drawn to personalized intimacy solutions.

A notable development in 2024 came from OhMiBod, which launched a new line of AI-integrated toys designed to analyze user behavior over time. These products could recommend usage patterns and settings based on prior interactions, offering a fully customized experience. This innovation marked a turning point in the industry, blurring the lines between wellness tech and sexual health.