USD 3.4 Billion
Global Sales Intelligence Market Size, Share, Growth Analysis, By Component(Software, Services), By Deployment Model(On-Premises, Cloud), By Enterprise Size(Large Enterprises, SMEs), By Industry Vertical(BFSI, IT & Telecom) - Industry Forecast 2022-2028
Report ID: SQMIG45E2063 | Region: Global | Published Date: November, 2022 | Pages: 157 | Tables: 117 | Figures: 68
Global Sales Intelligence Market Insights
The Sales Intelligence Market was valued at USD 3.4 Billion in 2021, and it is expected to reach a value of USD 6.54 Billion by 2028, at a CAGR of 9.78% over the forecast period (2022 - 2028).
The global sales intelligence industry has seen substantial transformations because of fundamental shifts in technology and economics throughout the world. The rapid technological advancement in the last two decades has undoubtedly enhanced the way industry professionals store and analyse data. As a result, the cost of acquiring and processing stock market data across verticals has decreased, opening new prospects for improvement in decision-making processes across businesses. Analytics has transformed the problem-solving paradigms of the sales intelligence business by reforming the operation of several aspects such as client profiling, lead generation, product suggestions, customer churn, sentiment analysis, and marketing and strategy.
US Sales Intelligence Market is poised to grow at a sustainable CAGR for the next forcast year.
Market snapshot
Global Market Size
Largest Segment
Software
Fastest Growth
Services
Growth Rate
9.78% CAGR
Global Sales Intelligence Market, 2021-2027 ($ Mn)
Country Share for North America Region- 2021 (%)
Global Sales Intelligence Market Size By Component , 2021-2027 ($ Mn)
Global Sales Intelligence Market Size By Component , 2021-2027 (%)
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Global Sales Intelligence Market Segmental Analysis
The Global Sales Intelligence Market is segmented based on component as software and services. Based on deployment model the Sales Intelligence Market is segmented as on-premises and cloud. Based on enterprise size the Sales Intelligence Market is segmented as large enterprises and SMEs. Based on application the Sales Intelligence Market is segmented as lead management, data management, analytics & reporting, and others. Based on industry vertical the Sales Intelligence Market is segmented as BFSI, IT & telecom, retail & e-commerce, healthcare, media & entertainment, and others. Based on region the Sales Intelligence Market is categorized into: North America, Europe, Asia-Pacific, South America, and MEA.
Sales Intelligence Market Analysis by Component
In terms of components, the software sector dominates the sales intelligence industry. Sales intelligence software is being developed by leveraging analytical algorithms and natural language processing (NLP) technology to identify sense in massive volumes of unstructured textual data. This is the primary cause for the market's rise in software sales intelligence. The services segment, on the other hand, is predicted to grow at the fastest rate throughout the forecast period, owing to increased demand for sophisticated technologies, content optimization, and data enrichment tools, which enhance sales intelligence algorithmic approaches.
Global Sales Intelligence Market By Component , 2021(%)
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Global Sales Intelligence Market Regional Insights
North America dominated the Global Sales Intelligence Market, accounting for 45% of worldwide revenue. The presence of many sales intelligence companies accounts for this high percentage. Sales intelligence platforms are being developed by many firms, including both tech giants and start-ups, for a variety of sectors. For instance, LinkedIn Corporation (U.S.) is one of the most preferred and trusted lead management applications. It offers the Sales Navigator platform to enable targeting the right companies and clients, along with personalized engagement. Over the predicted period, the Asia Pacific region is expected to increase significantly. FinTech organizations are dramatically expanding their efforts in sales intelligence, which is driving this rise
Global Sales Intelligence Market By Geography, 2021 - 2027
- Largest
- Fastest
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Global Sales Intelligence Market Dynamics
Sales Intelligence Market Driver
- The sales intelligence industry's growth is related to factors such as increased need for greater client targeting and customer acquisition, which supports Global Sales Intelligence Market growth. Furthermore, emerging technology improvements are producing numerous growth chances by assisting firms in giving an accurate image of their clients, which is critical for efficient sales and marketing. Furthermore, sophisticated sales insights tailored to target audiences, responsibilities, and obstacles have raised demand for sales intelligence systems. It also assists suppliers in developing appropriate personas and value offerings.
Sales Intelligence Market Restraint
- The Global Sales Intelligence Market expansion is hampered by differences in industry-specific needs. In the next years, however, the use of AI and ML capabilities to automate pre-sales activities will generate new opportunities.
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Global Sales Intelligence Market Competitive Landscape
Sales Intelligence Market vendors are working on growing their client base in order to acquire a competitive advantage in the business. As a result, important companies are pursuing a variety of strategic activities, such as mergers and acquisitions, partnerships, and collaborations with other industry key players.
Sales Intelligence Market Top Players Company Profiles
- DiscoverOrg (US)
- Dun & Bradstreet (US)
- LinkedIn (US)
- Oracle (US)
- Demandbase (US)
- InsideView (US)
- Clearbit (US)
- HG Insights (US)
- LeadGenius (US)
- InfoGroup (US)
- UpLead (US)
Sales Intelligence Market Recent Developments
- In March 2022, Codat launched new sync for commerce API to connect sales to accounting and support small business reconciliation needs.
- In February 2022, TrustRadius presented demandbase sales intelligence cloud.
- In January 2021, HG Insights announced the launch of its new Sales Intelligence Market intelligence product, which could help B2B companies to improve their Go-To market performance.
Global Sales Intelligence Key Market Trends
- Predictive analytics is one of the most popular trends in sales intelligence, whether it's for assessing customer value or making sales projections. These tools can now predict future business trends based on existing data patterns because of the availability of big data for data analytics. For a variety of applications, global industries are integrating predictive analytics and sales intelligence. Airlines, for example, may utilize these technologies to forecast consumer demand and calculate the best ticket pricing. Similarly, banks and financial organizations can utilize this data to determine a customer's credit score.
- Augmented intelligence, also known as Augmented reality, is an analytical design pattern that focuses on connecting artificial intelligence with the human mind in such a way that both can work together to improve cognitive performance and decision-making, rather than relying on previous experiences. This augmented reality breakthrough has the potential to open up a lot of doors for businesses.
Global Sales Intelligence Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.
According to our analysis, Due to increased competitiveness and rising rates of data deterioration, major organisations are rapidly adopting sales intelligence software. With data enrichment features, sales intelligence software may help organisations avoid such data flaws and preserve a competitive advantage. Furthermore, growing technical competency among major organisations necessitates the adoption of sales intelligence software to improve sales efficiency and shorten sales cycles.
| Report Metric | Details |
|---|---|
| Market size value in 2021 | USD 3.4 Billion |
| Market size value in 2028 | USD 6.54 Billion |
| Growth Rate | 9.78% |
| Base year | 2021 |
| Forecast period | 2022 - 2028 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Global Sales Intelligence Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Global Sales Intelligence Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Global Sales Intelligence Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Sales Intelligence Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Sales Intelligence Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Global Sales Intelligence Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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