USD 3.2 billion
Sales Intelligence Market Size, Share, and Growth Analysis
Sales Intelligence Market By Offering (Software, Service), By Application (Analytics and Reporting, Data Management), By Deployment (Cloud, On-Premises), By Organization Size (SMEs, Large Enterprises), By Vertical, By Region - Industry Forecast 2025-2032
Report ID:
SQMIG45E2063 |
Region:
Global |
Published Date: January, 2025
Pages:
157
|Tables:
117
|Figures:
77
Format -
Sales Intelligence Market Insights
Sales Intelligence Market size was valued at USD 3.2 billion in 2023 and is poised to grow from USD 3.56 billion in 2024 to USD 8.32 billion by 2032, growing at a CAGR of 11.2% during the forecast period (2025-2032).
Growing demand for data-driven decision-making around the world and increasing adoption of digital sales channels are projected to primarily augment the global sales intelligence market growth. Increasing use of artificial intelligence and machine learning to enhance sales operations and boost revenue generation are also expected to uplift the adoption of sales intelligence solutions in the future. Rising emphasis on improving lead generation and conversion to enhance returns on investments will also bolster the demand for sales intelligence over the coming years. Growing integration of sales intelligence with customer relationship management (CRM) solutions will also present new opportunities for sales intelligence providers across the study period and beyond. On the contrary, dependence on high quality data, resistance to change, lack of awareness, and data privacy and security concerns are estimated to be major constraints for sales intelligence market forecast going forward.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Software
Fastest Growth
Services
Growth Rate
11.2% CAGR
Global Sales Intelligence Market ($ Bn)
Country Share for North America Region (%)
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Sales Intelligence Market Segments Analysis
Global Sales Intelligence Market is segmented by Offering, Application, Deployment, Organization Size, Vertical and region. Based on Offering, the market is segmented into Software and Service. Based on Application, the market is segmented into Analytics and Reporting, Data Management, Lead Management and Others. Based on Deployment, the market is segmented into Cloud and On-Premises. Based on Organization Size, the market is segmented into SMEs and Large Enterprises. Based on Vertical, the market is segmented into BFSI, IT & Telecom, Retail & E-commerce, Healthcare, Media & Entertainment and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Sales Intelligence Market Analysis by Vertical
The demand for sales intelligence in the IT and telecommunication industry is projected to account for a dominant share of the global sales intelligence market. High data generation and growing adoption of data-driven decision making in IT and telecommunication organizations are primarily helping the dominance of this segment. High use of sales intelligence to enhance productivity and efficiency of IT and telecom business operations will also contribute to the high market share of this segment over the coming years. Increasing complexity of IT infrastructure will also create new opportunities for market players in this segment.
Meanwhile, the demand for sales intelligence in the retail and e-commerce industry is projected to increase at a notable pace across the study period and beyond. The growing emphasis of retail organizations on improving customer experience by providing personalized experience is slated to generate new opportunities for sales intelligence companies going forward. Moreover, the rising use of artificial intelligence and machine learning in this industry vertical will also create a new revenue generation scope for all sales intelligence market players in the long run. Adoption of data-driven decision-making in the retail industry could also offer new business scope for sales intelligence companies going forward.
Sales Intelligence Market Analysis by Component
Software is projected to account for a dominant share of the global sales intelligence market. Growing emphasis on improving integration and operational capabilities of sales intelligence solutions is projected to help this segment emerge as the dominant one going forward. Increasing demand for advanced features and integration of advanced technologies in sales intelligence solutions will also aid the high sales intelligence market share of this segment in the future. Developing affordable sales intelligence software with simple user interface is projected to be a prime focus of all companies focusing on this segment to maximize revenue generation in the long run.
Meanwhile, the demand for sales intelligence services is projected to increase at a rapid pace over the coming years. Increasing demand for installation, maintenance, and other types of support services for advanced sales intelligence is slated to help generate new opportunities for market players in the future. The growing popularity of outsourcing sales intelligence operations among small and medium enterprises will also create new opportunities for sales intelligence service providers in the long run. Rapidly increasing use of artificial intelligence and continuous advancements in technology are also expected to generate new opportunities for companies across the global sales intelligence market forecast.
Global Sales Intelligence Market By Component
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Sales Intelligence Market Regional Insights
North America is anticipated to account for a substantial share of the global sales intelligence market. The presence of multiple leading sales intelligence providers coupled with high adoption of data-driven decision-making by organizations in this region allows it to lead the global sales intelligence industry. Increasing use of digital sales channels, growing popularity of personalized sales campaigns, and the rising use of artificial intelligence are other factors that are slated to boost the demand for sales intelligence in the future. Canada and the United States are expected to offer highly rewarding business scope for all companies operating in this region through 2031 and beyond.
Rapidly increasing digitization in the Asia-Pacific region is forecasted to make it the fastest expanding market for sales intelligence companies going forward. Evolving consumer preferences, growing use of digital sales channels, and increasing awareness regarding the benefits of sales intelligence tools are expected to create new opportunities for sales intelligence providers in the future. The presence of a strong start-up ecosystem in this region will also foster innovation opportunities for all sales intelligence companies going forward. Targeting India, Japan, and China will provide best returns for almost all companies operating in this region.
Global Sales Intelligence Market By Region
- Largest
- Fastest
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Sales Intelligence Market Dynamics
Sales Intelligence Market Driver
Use of Data-driven Insights
- Intensifying competition between organizations and their efforts to maximize sales have led to high use of data-driven insights to craft novel sales strategies. Sales intelligence tools enable businesses to analyze customer data, identify potential leads, and refine sales approaches based on real-time information thereby also driving the global sales intelligence market growth potential going forward.
Rising Use of Digital Sales Channels
- More and more companies are shifting towards digital sales channels to keep up with rapid digitization and changing consumer preferences. Digital engagement data plays a crucial role in determining the strategies to maximize sales on digital sales channels thereby allowing companies to maximize their sales through personalized and targeted marketing campaigns.
Sales Intelligence Market Restraints
Limited Awareness and Expertise
- Many small businesses might not even be aware of the benefits offered by sales intelligence, and some might even lack the expertise required to implement and utilize the same. This lack of awareness and expertise is slated to slow down sales intelligence, market development and reduce adoption especially in small and medium enterprises in developing parts of the world.
Dependence on High Quality Data
- Sales intelligence solutions can only provide accurate and apt insights if they are being fed quality data that is accurate and up to date as well. This dependence on data quality is projected to hamper the sales intelligence and market outlook in the future. High investments required to maintain data quality further slowdown the adoption of sales intelligence among small and medium enterprises.
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Sales Intelligence Market Competitive Landscape
Sales intelligence providers should focus on expanding their business scope by offering affordable solutions that can be used by organizations on a limited budget. Sales intelligence companies should target the growing use of artificial intelligence to maximize their revenue generation capabilities in the long run. Mergers, partnerships, acquisitions, and new product launches are slated to be prominent strategies for all sales intelligence market players going forward.
Top Players in Sales Intelligence Market
- ZoomInfo (US)
- LinkedIn (US)
- Salesforce (US)
- HubSpot (US)
- InsideView (US)
- Demandbase (US)
- LeadIQ (US)
- Cognism (UK)
- Lusha (Israel)
- Clearbit (US)
- FullContact (US)
- Dun & Bradstreet (US)
- DiscoverOrg (US)
- UpLead (US)
- Apollo.io (US)
- Slintel (US)
- 6sense (US)
- Bombora (US)
- HG Insights (US)
- Zoom (US)
Sales Intelligence Market Recent Developments
- In October 2024, Persana AI, a new company focusing on revolutionizing the future of sales intelligence announced the launch of its new USD 2.3 million funding round. The company focuses on using artificial intelligence agents to automate tasks and simplify operations for GTM (go to market) teams around the world.
- In January 2024, Emissary, a top name in the global sales intelligence industry announced the launch of its new sales intelligence platform. Emissary Knowledge takes a unique approach and provides users with advanced insight data sourced directly from executives whilst giving them a competitive edge over others.
- In September 2023, Revenue Grid, a leading sales intelligence from Ukraine, announced the launch of its new sales intelligence engine. Generative Signals helps companies identify various parameters that can help sales teams maximize their productivity and improve their conversion potential as well.
Sales Intelligence Key Market Trends
- Self-service Sales Intelligence Tools: Sales intelligence companies should focus on the development of self-service offerings that eliminate the need for data analysts or IT professionals to analyze sales data and insights. Sales teams can reduce dependency on other professionals and also enhance sales through advanced insights generated by self-service sales intelligence tools and solutions. The self-service sales intelligence market trend is estimated to emerge as a highly popular one in the near future.
- Use Predictive Analytics: Sales intelligence providers should focus on providing predictive analytics to help organizations forecast sales outcomes and make data-driven decisions for future strategies. Providing these advanced features will not only help sales intelligence companies stand out from the competition but also help them stay relevant in the long run as well.
Sales Intelligence Market SkyQuest Analysis
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, rapidly increasing use of digital sales channels and growing demand for data driven decision-making in sales are projected to drive the demand for sales intelligence on a global scale. However, limited awareness and expertise and high dependency on quality data are slated to impede the future sales intelligence and market outlook. North America is estimated to spearhead the global sales intelligence market growth owing to the rising demand for data-driven decision-making and the presence of key sales intelligence companies. The development of self-service sales intelligence solutions is projected to create new business scope for all market players in the long run.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 3.2 billion |
| Market size value in 2032 | USD 8.32 billion |
| Growth Rate | 11.2% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Sales Intelligence Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Sales Intelligence Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Sales Intelligence Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Sales Intelligence Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Sales Intelligence Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Sales Intelligence Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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