Running Apparel Market Regional Analysis

Is North America Leading the Global Running Apparel Market?

North America is the biggest contributor in the world's running apparel market. In 2024, the market size in the region was around USD 18.1 billion due to a very strong fitness culture, high spending powers, and strong presence of prominent sportswear brands such as Nike and Under Armour. Increased health awareness and athleisure popularity further boosted demand. In addition to this, advancements in apparel technology and wearable tech integration have improved product appeal. The well-developed retail ecosystem of the region, both online and offline, provides ease of accessibility, further underlining its market leadership.

U.S. Running Apparel Market

The United States covers a large base of sports apparel in this region due to the presence of large manufacturing hubs.

• For instance, in 2023, Charlotte Young Bowens Launched Conscious Gear For addressing the lack of suitable workout gear for larger bodies. After following her personal journey of marathons and a 50 miles ultramarathon, she identified the need for inclusive athletic wear. The company designs hydration Wests which have sizes up to 8X, namely VestaPak Which has gained attention of the male outdoor enthusiasts and therefore rising the international demand. Therefore, this initiative represents the rising in faces on inclusivity and body diversity in the US running apparel market.

Could Asia-Pacific Be the Fastest-Growing Region in Running Apparel?

On the other hand, Asia Pacific is expected to be the fastest growing region in the Running apparel market and is expected to grow at a CAGR of around 7.7% during the forecasted period. The rise in health awareness, increasing participation in fitness activities and a growing middle class with increased purchasing powers are therefore driving the growth of the market. Furthermore, the growth of e-commerce platforms has made running apparel more accessible to customers across the region, contributing towards its growth. This is contributing towards the high rise in demand in countries like China and India, thereby fueling regional expansion.

Is Europe Solidifying Its Position as the Third-Largest Running Apparel Market?

Europe is the world's third-largest running apparel market, with an estimated value in 2024 of USD 13.03 billion. This growth is complemented by robust health and wellness focus, increase in participation of marathons and running events, and the growing demand among consumers for quality and sustainable products. A significant development is Portugal's investment in the modernization of its footwear sector with the goal of making higher-value products through automation and innovation, thus improving Europe's competitive advantage in the international market.