Running Apparel Market Size

Global Running Apparel Market size was valued at USD 44.3 Billion in 2023 and is poised to grow from USD 47.1 Billion in 2024 to USD 76.8 Billion by 2032, growing at a CAGR of 6.3% during the forecast period (2025-2032).

The global running apparel software market is experiencing considerable growth due to the rising health consciousness among consumers and people’s shift towards active lifestyles. The urban population is participating in fitness activities, marathons, and recreational sports increasingly which has surged the demand for technologically advanced and performance driven running apparel. In addition, government schemes such as India's Fit India Movement and Khelo India Scheme are contributing to encouraging physical exercise, thus generating demand for athletic apparel and health-related products.

The other key driver is increasing smart wearables and mobile fitness app adoption. These products drive consumers to monitor and enhance their performance, leading to increased demand for software solutions that connect with running equipment. Brands are riding the wave by providing software platforms that integrate with clothing, allowing consumers to track such statistics as distance, calories burned, and heart rate. At the same time, the popularity of athleisure has eroded the distinction between sportswear and casual wear, opening up a new market for practical, fashionable, and adaptive products.

• For instance, Under Armour is repositioning itself but targeting gen Z consumers with a new autumn/winter 2025 collection which has casual performance wear and collaborations with fashion houses like Balenciaga.

However, intense competition from established players and emerging brands shows pricing pressures and the necessity for continuous innovation. Furthermore, the data privacy concerns of the fitness tracking app and the high cost of advanced performance wear may deter budget-conscious consumers. The product differentiation in such a competitive space requires continued investment in research and development, marketing and consumer engagement.

Besides these challenges, the growth of e-commerce and virtual fitness platforms are representing new opportunities. There is a rising demand for customized, activity specific, and sustainable running gear which is fueled by environmentally conscious consumers.

Why Is the Demand for Sustainable Running Apparel on the Rise?

As consumers become more environmentally conscious, demand for green running gear is on the rise. Fashion brands are also embracing sustainable initiatives like recycled polyester, organic cotton, and biodegradable textiles in their product lines. Some companies are also going carbon neutral and promoting ethical labor, which resonates with a new breed of eco-conscious runners. Sourcing and manufacturing transparency has become a major point of differentiation. As regulatory pressure and consumer preference converge, sustainability is no longer a niche—it's becoming an inherent aspect of product design in the running wear sector.