Rice Wine Market
Report ID: SQMIG30E2068
Report ID: SQMIG30E2068
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Report ID:
SQMIG30E2068 |
Region:
Global |
Published Date: June, 2025
Pages:
197
|Tables:
89
|Figures:
71
Global Rice Wine Market size was valued at USD 6.01 Billion in 2024 and is poised to grow from USD 6.34 Billion in 2025 to USD 9.74 Billion by 2033, growing at a CAGR of 5.5% during the forecast period (2026–2033).
The demand for low-alcohol beverage is growing, driven by health and wellness concerns. Rice wine, with its generally lower alcohol content compared to other alcoholic beverages, presents a desirable choice for consumers who wish to moderate or enjoy a healthier drinking experience. This is particularly true among the younger generations, who are more aware of their well-being. Apart from its health benefits, rice wine is also gaining popularity based on its overall application in modern cuisine as a versatile ingredient. From deglazing marinades and sauces to accompany other flavors, rice liquor becomes an everyday utility in modern foods, further opening doors to increased acceptability with more consumers.
Another main driving factor for the global rice wine market growth is the rising global popularity of foods from Asia. With more of an appreciation developing for authentic tastes of Asia, rice wine as a key feature in so much of traditional Asian cuisine is benefiting from more recognition and acceptance. Western markets offer the trend that is strongest here, where there has been explosion demand over the last several years for Asian foods.
In addition, the global rice wine sector is experiencing an increased focus on sustainability and eco-friendly practices, with producers more and more turning towards organic cultivation methods and sustainable packaging materials. Such ethical production also increases the appeal of rice wine to environment-conscious consumers.
How Is Precision Fermentation Transforming Traditional Rice Wine?
New fermenting methods are being employed to enhance the consistency and taste of rice wine. These involve employing specific yeast strains to improve taste attributes and subjecting them to controlled fermentation conditions. Non-thermal preservation technologies such as Pulsed Electric Fields (PEF) and High Hydrostatic Pressure (HHP) are also being researched to increase shelf life without compromising sensory attributes. For example, HHP can inactivate spoilage microorganisms without affecting the taste or nutritional content of the wine. PEF has also been found to improve fermentation efficiency by stimulating yeast growth, which improves the synthesis of proteins and the uptake of sugars.
Market snapshot - 2026-2033
Global Market Size
USD 5.7 billion
Largest Segment
Offline
Fastest Growth
Online
Growth Rate
5.5% CAGR
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Global Rice Wine Market is segmented by Type, Fermentation Process, Production Scale, Alcohol Content and region. Based on Type, the market is segmented into Sake, Mirin, Amazake and Shochu. Based on Fermentation Process, the market is segmented into Koji-based Fermentation and Non-Koji-based Fermentation. Based on Production Scale, the market is segmented into Industrial-scale Production, Craft-scale Production and Home-brewing. Based on Alcohol Content, the market is segmented into Low-alcohol (less than 15% ABV), Medium-alcohol (15-20% ABV) and High-alcohol (over 20% ABV). Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
As per the 2024 global rice wine market analysis, the sake wine segment accounted for more than 44.6% revenue share. Sake, which is composed purely of rice, water, koji (rice mold), and yeast, is naturally gluten-free and has less alcoholic strength compared to other alcoholic beverages. This has resonated with consumers who are health-conscious and seek healthier alternatives, particularly among Western markets where the demand for gluten-free diets is increasing. Moreover, recent scientific studies have highlighted the health benefits of sake, including reduced oxidative stress and cardiovascular advantage. Such data have further helped to reinforce the perception of sake as a healthy and refined beverage option.
Huangjiu wine will be anticipated to grow at the rate of 3.5% between the years 2025 and 2032. Huangjiu, or yellow wine, is a fermented Chinese rice wine popular for its rich taste, varying from sweet-fruity to dry-savory depending on the respective production procedure followed. Huangjiu is a vital aspect of Chinese culture, often consumed as part of ceremonial activities and festivities, and is a symbol for wealth and prosperity.
Based on the 2024 global rice wine market forecast, the offline segment accounted for a revenue share of almost 75.5%. Supermarkets, grocery stores, and liquor stores are the pillars of distribution, offering a wide range of brands and varieties to meet various consumer tastes. Specialist retailers of Asian cuisine and drinks cater to niche consumers seeking authentic experiences. Moreover, restaurants and bars, particularly those that specialize in Asian dishes, also play a significant role in introducing rice wine to new consumers by featuring it on their menus and promoting the versatility of the wine as a mixer as well as a pairing wine. In addition, the offline channel has the benefit of instant availability and touch-and-feel experience where the consumer can visually examine the product before making a buying decision.
However, the online category is estimated to grow at a CAGR of 5.4% during the period from 2025 to 2032 and anticipated to have the highest rice wine market share. The online channel is a useful platform for rice wine producers, taking advantage of the reach and convenience of e-commerce. Moreover, websites, online websites, and social media platforms also offer a huge platform to acquire a global customer base and develop brand awareness. The internet channel provides a wide selection, low prices, and convenience to buy to the consumers.
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The North American rice wine industry will grow at a CAGR of about 5.6% from 2025 to 2032 owing to increasing consumer aspirations for unique and true beverages. The multicultural society in North America, and particularly the Asian American population, has played a key role in driving demand for rice wine. As the popularity of Asian foods has grown, rice wine has become a part and parcel of food, complementing other dishes with their distinct taste and aroma. Moreover, increased application of rice wine in cocktails and beverages is further supporting the growth of the market.
The U.S. rice wine market is also expected to grow from 2025-2032 at a CAGR of 5.3%. There has been an increase in the popularity of Asian cuisine in the U.S., thereby increasing demand for rice wine, which is either drank as a beverage or utilized as an ingredient in preparing meals. Furthermore, the increasing health awareness among consumers has resulted in increased demand for rice wine, which comes across as a healthier option compared to other alcoholic drinks.
Growing demand for Asian cuisine and health-focused drinks is driving growth in Canada's rice wine market. Due to the growing demand for low-alcohol beverages and the gluten-free trend, specialty liquor stores experienced sales of sake and rice wine rising in 2024. Restaurants in large metropolitan areas like Toronto and Vancouver are also placing sake on menu lists more often, which increases consumer awareness and drives the rice wine market.
The European rice wine market is expected to grow at a CAGR of 4.6% from 2025 to 2032 as traditional Asian food gains popularity and there is greater availability of rice wine in supermarkets and restaurants. Demand for rice wine is particularly strong in the UK, Germany, and France as these countries have a large population of Asian immigrants and a growing affinity for Asian culture.
In the United Kingdom, consumers looking for healthier alternatives to alcoholic beverages are increasingly looking towards rice wine. Imports into the UK of sake increased by 12% between the years 2024 and 2025 because of restaurant and bar demand for low-alcohol and gluten-free beverages. The presence of bars serving sake-based beverages has contributed significantly to public awareness and acceptance.
In France, rice wine is slowly becoming popular, especially in cities where demand for Asian beverages and food is on the rise. A well-known French supermarket chain introduced a premium line of sake brands in 2024, so customers were on the lookout for classic and newer varieties. This expansion has been driven mainly by the wellness drink trend and moderate drinking, with sake being marketed as a healthier option compared to other alcoholic drinks.
The German rice wine industry is growing as more and more people become aware of Japanese food and drinks. Sake's comparative lightness and alleged health advantages contributed to sales growth 10% in 2024. Japanese-themed restaurants throughout Germany are introducing new customers to the versatility of rice wine by offering pairings centered on it. The movement towards "slow drinking" is also contributing to the acceptance of rice wine as a refined choice compared to more concentrated alcoholic drinks.
The Asia Pacific market had over 75% of the world's revenues in 2024 due to the high cultural significance and food culture of rice wine in countries such as China, Japan, Korea, and Thailand. The growing middle class in these countries with increasing disposable income and desire for quality food and beverages has further led to demand. Southeast Asian markets provide a fascinating proposition for rice winemakers, too. Vietnam, Thailand, and the Philippines, with rich food cultures and growing middle classes, are also seeing growing demand for rice wines like lambanog and ruou gao, culturally made wines with specific taste profiles. Consumers are reaching out for home flavors and native experiences increasingly.
Though rice wine, or makgeolli, is still omnipresent in South Korea, its premium market is expanding significantly. With an emphasis on innovation in taste and healthier rice wines, South Korean breweries have been reworking recipes from heritage in the years 2024 to 2025. The rice wine market is expanding with rising demand for low-alcohol and organic products. Local restaurants and bars are profiting from this by selling distinctive, high-grade rice wines to the young, health-conscious market.
Being a big part of its tradition, Japan, the home country of rice wine, continues to dominate the market. Due to rising domestic consumption in non-traditional markets and the resurgence of the product overseas, the Japanese rice wine market rose by 6% in 2024. Premium and aged sake are on the rise in Japan, backed by rising consumer demand for high-quality, artisanal products. Sake is also becoming increasingly popular due to new partnerships with international chefs and mixologists.
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Demand by Health-Conscious Consumers
Increasing Demand for Asian Cuisine
High Costs of Production
Lack of Consumer Knowledge
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The global rice wine market is extremely competitive, with numerous major players resorting to diversification of product, premium positioning, and regional expansion. Organizations are targeting new, innovative variants of rice wines to address evolving consumer tastes. Restaurant and bar partnerships, particularly in emerging economies, enhance visibility and consumption. Moreover, brands are using online platforms to establish direct consumer connections and increase online sales, demonstrating a move towards e-commerce in the alcohol sector.
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, increasing demand among consumers for healthier alcoholic drinks and the popularity of Asian cuisine globally are transforming the global rice wine market outlook. Especially in Western countries, premiumization and innovations such as non-alcoholic and low-alcohol options are increasing the drink's attractiveness. Nevertheless, problems such as high production expenses and low consumer consciousness remain. The company is expected to expand further with growing levels of education, diversification of products, and expansion into new markets. The rice wine regional outlook suggests that North America would lead the market, followed by Europe and Asia-Pacific.
| Report Metric | Details |
|---|---|
| Market size value in 2024 | USD 6.01 Billion |
| Market size value in 2033 | USD 9.74 Billion |
| Growth Rate | 5.5% |
| Base year | 2024 |
| Forecast period | 2026-2033 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
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Table Of Content
Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
Methodology
For the Rice Wine Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Rice Wine Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
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