Rice-Based Products Market
Report ID: SQMIG30C2073
Report ID: SQMIG30C2073
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Report ID:
SQMIG30C2073 |
Region:
Global |
Published Date: December, 2025
Pages:
198
|Tables:
60
|Figures:
80
Global Rice-Based Products Market size was valued at USD 255.29 Billion in 2024 and is poised to grow from USD 271.12 Billion in 2025 to USD 438.69 Billion by 2033, growing at a CAGR of 6.2% during the forecast period (2026–2033).
Rice-based products have become increasingly popular in gluten-free diets as a substitute for wheat-based products. Rice flour is commonly used in baking, while rice noodles are used in a variety of Asian cuisines. The versatility of rice-based products has made them a staple in many kitchens worldwide. In 2020, Asia-Pacific held the largest market share of the global rice-based products market, accounting for over 50% of the market. This can be attributed to the high consumption of rice as a staple food in countries like China, India, and Japan. The region is also a major rice producer, further boosting the market. North America and Europe are expected to witness significant growth in the rice-based products market during the forecast period, driven by the increasing demand for gluten-free products and the rising popularity of Asian cuisine.
US Rice-Based Products Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2026-2033
Global Market Size
USD 240.39 billion
Largest Segment
Rice Flour
Fastest Growth
Rice Flour
Growth Rate
6.2% CAGR
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Global Rice-Based Products Market is segmented by Product, Type, Distribution Channel, End-Use and region. Based on Product, the market is segmented into Rice Snacks, Rice Noodles, Rice Puddings, Rice Cakes, Rice Balls and Others. Based on Type, the market is segmented into Organic and Conventional. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Online Retail and Others. Based on End-Use, the market is segmented into Residential, Commercial and Foodservice. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
By type, the market can be segmented into rice flour and rice bran. Rice flour dominated the global market, accounting for a significant overall revenue share. This is attributed to the wide range of applications of rice flour as a gluten-free alternative to wheat flour in various food products, such as bread, cakes, and pastries. The increasing prevalence of gluten intolerance and celiac disease among consumers has also contributed to the growth of the rice flour market.
On the other hand, rice bran is the fastest-growing segment of the rice-based products market. Rice bran is a rich source of dietary fiber, antioxidants, and other nutrients, which are increasingly in demand among health-conscious consumers. The growing awareness about the health benefits of rice bran, including its ability to reduce cholesterol levels, improve digestion, and prevent chronic diseases such as cancer and diabetes, has led to a surge in demand for rice bran-based products.
By distribution channel, the market can be segmented into offline retail and online retail. Offline retail, including supermarkets and hypermarkets, convenience stores, and specialty stores, dominate the market in terms of revenue. This is due to the wide availability of rice-based products through these traditional brick-and-mortar stores, which offer consumers a chance to physically inspect and select the products they want to buy. Supermarkets and hypermarkets are the largest offline distribution channels for rice-based products, accounting for a significant market revenue share. Convenience stores and specialty stores also contribute to the offline market segment, with a growing number of consumers preferring the convenience of purchasing rice-based products in smaller stores.
However, the fastest-growing segment of the rice-based products market is online retail. The rise of e-commerce platforms and the increasing adoption of online shopping by consumers have contributed to the growth of the online segment. Online retailers offer a wide range of rice-based products from different brands, and consumers can easily compare prices, read reviews, and place orders from the comfort of their homes.
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APAC is the dominant region in the global rice-based products market, with over 50% market share. The region is a major producer and consumer of rice, with countries like China, India, Japan, and Thailand being major players in the market. The demand for rice-based products in the region is driven by the popularity of rice as a staple food and the increasing demand for gluten-free products. In addition, the region has a rich culinary tradition that uses rice-based products, such as rice noodles, sushi, and rice crackers. The region's growing population and rising disposable income levels are driving the demand for rice-based products. The increasing trend of adopting a healthy lifestyle is also contributing to the growth of the market in the region.
North America has a significant market share, and the region is expected to witness rapid growth in the coming years. The increasing demand for gluten-free products drives the growth, as rice-based products are a popular substitute for wheat-based products. The United States is the region's largest market for rice-based products, followed by Canada and Mexico. The popularity of Asian cuisine in North America is also driving the growth of the market, as rice is a key ingredient in many Asian dishes.
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Increasing demand for gluten-free products
Fluctuating prices of raw materials
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The global rice-based products market is highly fragmented, with the presence of several small and large players. The market is characterized by intense competition, with players focusing on product innovation, expanding their distribution networks, and strategic collaborations and partnerships. The competition is also driven by factors such as pricing, quality, and brand recognition. Additionally, the increasing demand for rice-based products has led to the entry of new players, which has further intensified the competition in the market.
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our global rice-based products market analysis, the market is a rapidly growing, driven by factors such as increasing demand for gluten-free products, rising health consciousness among consumers, and the popularity of plant-based diets. The market is highly fragmented, with the presence of several small and large players, and intense competition. Key players in the market are focusing on product innovation, expanding their distribution networks, and strategic collaborations and partnerships. The market is also characterized by the growing popularity of organic and non-GMO rice-based products. APAC and North America are the regions with the highest market share and fastest CAGR, respectively.
| Report Metric | Details |
|---|---|
| Market size value in 2024 | USD 255.29 Billion |
| Market size value in 2033 | USD 438.69 Billion |
| Growth Rate | 6.2% |
| Base year | 2024 |
| Forecast period | 2026-2033 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
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| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
Methodology
For the Rice-Based Products Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Rice-Based Products Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Rice-Based Products Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Rice-Based Products Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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