Premium Bottled Water Market Size, Share, and Growth Analysis

Premium Bottled Water Market By Product (Mineral Water, Sparkling Water), By Distribution Channel (Supermarkets & Hypermarkets, Online), By Region -Industry Forecast 2025-2032


Report ID: SQMIG30G2058 | Region: Global | Published Date: January, 2025
Pages: 186 |Tables: 65 |Figures: 68

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Premium Bottled Water Market Insights

Global Premium Bottled Water Market size was valued at USD 20.74 Billion in 2023 and is poised to grow from USD 22.17 Billion in 2024 to USD 37.81 Billion by 2032, at a CAGR of 6.9% during the forecast period (2025-2032).

Growing awareness regarding the importance of proper hydration and increasing health consciousness among people are slated to bolster the demand for premium bottled water going forward. Rapid urbanization and a rise in disposable income of people are also estimated to favor the sales of premium bottled water products in the future. A boom in tourism activities around the world and a subsequent rise in demand for better hospitality are also forecasted to favor the global premium bottled water market growth over the coming years. The use of aggressive branding and marketing strategies coupled with celebrity endorsements are also expected to drive up the popularity of premium bottled water products on a global level in the future. Assurance of authenticity and perceived superior quality of premium bottled water are also expected to have a positive impact on demand outlook in the long run. However, high price point, competition from regular bottled water, reduced luxury spending due to economic uncertainty, and environmental concerns over plastic waste are slated to impede the sales of premium bottled water across the study period and beyond.

Market snapshot - (2025-2032)

Global Market Size

USD 20.74 Billion

Largest Segment

Supermarkets & Hypermarkets

Fastest Growth

Online

Growth Rate

6.9% CAGR

Global Premium Bottled Water Market ($ Bn)
Country Share for Europe Region (%)

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Premium Bottled Water Market Segments Analysis

The global premium bottled water market is segmented based on product, distribution channel, and region. Based on product, the market is segmented into spring water, sparkling water, mineral water, and others. Based on distribution channel, the market is segmented into supermarkets & hypermarkets, specialty stores, online, and others. By region, the market is segmented into North America, Europe, Asia-Pacific, the Middle East and Africa, and Latin America.

Analysis by Product

The mineral water segment is forecasted to account for the largest global premium bottled water market share in the future. Increasing awareness regarding the importance of minerals in water for proper hydration is projected to bolster the dominance of this segment going forward. Mineral water is enriched with minerals such as calcium, magnesium, sodium, and zinc, which provide added benefits to the health of consumers. Better bone health, blood circulation, skin health, and balancing of electrolytes are some key benefits of premium mineral water consumption helping this segment bring in the most revenue through 2032 and beyond.

Meanwhile, the demand for sparkling water is slated to rise at a phenomenal CAGR across the study period. Improved digestion and weight management offered by the consumption of sparkling water are helping this segment generate new opportunities. An increasing number of people looking for alternatives to replace sugary carbonated beverages are opting for sparkling water products and helping generate new business scope for companies focusing on this segment. The highly versatile and refreshing nature of premium sparkling water is driving its popularity and preference among multiple consumers on a global level.

Analysis by Distribution Channel

Supermarkets and hypermarkets are forecasted to spearhead the sales of premium bottled water products over the coming years. Growing preference of consumers to have a one-stop solution for all their shopping needs is driving up the popularity of hypermarkets and supermarkets on a global level. Increasing investments in the development of new supermarkets and expansion of multiple hypermarket chains are also cementing the dominance of this segment. The extensive availability of a wide variety of premium bottled water brands to choose from in supermarkets along with high discounts are pushing the sales of premium bottled water products via this distribution channel around the world.

On the other hand, the demand for premium bottled waters via online distribution channels is slated to rise at a notable CAGR over the coming years. Efforts of premium bottled water brands to strengthen their online presence and booming e-commerce industry are helping this segment generate new business scope for market players. High preference of people to shop from convenience of their homes and availability of same-day and one-day delivery options via online channels are also driving premium bottled water sales in this segment. Developed countries are expected to spearhead sales of premium bottled water products via this segment in the long run.

Global Premium Bottled Water Market By Distribution Channel

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Premium Bottled Water Market Regional Insights

Europe is forecasted to account for a dominant share of the global premium bottled water industry over the coming years. High health consciousness among consumers, high consumer spending potential, and increasing willingness to spend on premium products are key factors cementing the dominance of this region. Booming demand for premium bottled water products in fine dining, hotels, and other hospitality establishments to enhance customer experience are also slated to boost revenue generation for companies in this region. France, Spain, the United Kingdom, and Germany are emerging as the most rewarding countries for premium bottled water suppliers operating in the European region through 2032.

The demand for premium bottled water in the Asia Pacific region is slated to rise at the fastest CAGR of all regions in the long run. Evolving consumer preferences, rising disposable income, changes in living standards, and growing availability of premium bottled water are key factors helping generate new opportunities in this region. The launch of innovative marketing campaigns and growing celebrity endorsements are also increasing consumer awareness regarding premium bottled water in Asia Pacific. India, China, and Japan are slated to spearhead the sales of premium bottled water products in this region over the coming years.

Global Premium Bottled Water Market By Geography
  • Largest
  • Fastest

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Premium Bottled Water Market Dynamics

Drivers

Growing Health Consciousness and Awareness

  • Increasing number of people are focusing on prioritizing their health and wellness around the world and hydration plays a vital in promoting overall health for people. Growing awareness regarding importance of hydration and increasing demand for premium bottled water products that offer purity, natural minerals, and other health benefits are driving the global premium bottled water market outlook.

High Demand in Hospitality and Tourism

  • Tourism activity around the world is increasing at a rapid pace, which has also created new opportunities in the hospitality industry as well. Hotels, fine dining restaurants, and airlines are witnessing a robust hike in demand for premium bottled water to enhance customer experiences and align with their luxury positioning going forward.

Restraints

High Costs of Premium Bottled Water

  • As the name suggests, premium bottled water comes at a premium price point that makes inaccessible and unaffordable for a large sect of the global population. These high costs are expected to influentially slow down the demand for premium bottled water in emerging economies with a high number of middle- and low-income groups in the long run.

Competition from Regular Bottled Water

  • Regular bottled water products are available to consumers on a massive scale around the world at an affordable or even cheap price in some regions. High availability of these cost-effective bottled water alternatives around the world is dimming the appeal of premium bottled water products across the global premium bottled water market forecast through 2032.

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Premium Bottled Water Market Competitive Landscape

Premium bottled water companies should focus on crafting attractive marketing campaigns to raise awareness and boost sales. Targeting countries with high disposable income is slated to be a key opportunity for all premium bottled water suppliers. Educating people about the importance of proper hydration and how premium bottled water can help in achieving the same are also key strategies for companies as this global premium bottled water market analysis.

Top Players in Premium Bottled Water Market

  • Bling H2O
  • Roiwater
  • Beverly Hills Drink Company
  • NEVAS GmbH
  • Lofoten Arctic Water AS
  • MINUS 181 GmbH
  • Fiji Water
  • Bonafont
  • Alpine Glacier Water Inc.
  • BLVD Water
  • Berg Water
  • Uisge Source
  • VEEN

Recent Developments

  • In October 2024, Flow Beverage Corp., a company known for providing premium spring water announced the launch of Flow Sparkling Mineral Spring Water in Canada. The new offering was made available in OG, Blackberry + Hibiscus, Lemon + Ginger, and Cucumber + Mint flavors in a sustainable aluminum bottle with 300 ml capacity.
  • In May 2024, Marvelle Healthcare, a renowned healthcare company based in India announced the launch of Rhythm Water. The new offering provides natural mineral water sourced from the Himalayas Mountain range to cater the growing demand for premium hydration solutions among consumers in India.
  • In March 2024, Clear Premium Water, a leading provider of premium bottled water announced that it has raised USD 5.4 million in a financing round. The company raised this capital from JM Financial Private Equity and intended to use it for expansion of distribution network and launch new brand-building initiatives.

Premium Bottled Water Key Market Trends

Premium Bottled Water Market SkyQuest Analysis

SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

As per SkyQuest analysis, growing health consciousness and rising use of premium bottled water in the hospitality industry are key factors supporting the global premium bottled water market development. However, high price point and competition from regular bottled water are estimated to hamper sales of premium bottled waters in the future. Europe is estimated to spearhead the global premium bottled water demand outlook owing to high willingness of consumers to spend on premium products and growing health consciousness among people in countries such as Germany and France. Companies can focus on the use of sustainable packaging and provide infused and functional water to stand out from the competition in the future.

Report Metric Details
Market size value in 2023 USD 20.74 Billion
Market size value in 2032 USD 37.81 Billion
Growth Rate 6.9%
Base year 2024
Forecast period (2025-2032)
Forecast Unit (Value) USD Billion
Segments covered
  • Product
    • Spring Water, Sparkling Water, Mineral Water, Others
  • Distribution Channel
    • Supermarkets & Hypermarkets, Specialty Stores, Online, Others
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Bling H2O
  • Roiwater
  • Beverly Hills Drink Company
  • NEVAS GmbH
  • Lofoten Arctic Water AS
  • MINUS 181 GmbH
  • Fiji Water
  • Bonafont
  • Alpine Glacier Water Inc.
  • BLVD Water
  • Berg Water
  • Uisge Source
  • VEEN
Customization scope

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  • Market dynamics & outlook
  • Region

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Premium Bottled Water Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Premium Bottled Water Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Premium Bottled Water Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Premium Bottled Water Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Premium Bottled Water Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Premium Bottled Water Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Global Premium Bottled Water Market size was valued at USD 20.74 Billion in 2023 and is poised to grow from USD 22.17 Billion in 2024 to USD 37.81 Billion by 2032, at a CAGR of 6.9% during the forecast period (2025-2032).

Premium bottled water companies should focus on crafting attractive marketing campaigns to raise awareness and boost sales. Targeting countries with high disposable income is slated to be a key opportunity for all premium bottled water suppliers. Educating people about the importance of proper hydration and how premium bottled water can help in achieving the same are also key strategies for companies as this global premium bottled water market analysis. 'Bling H2O', 'Roiwater', 'Beverly Hills Drink Company', 'NEVAS GmbH', 'Lofoten Arctic Water AS', 'MINUS 181 GmbH', 'Fiji Water', 'Bonafont', 'Alpine Glacier Water Inc.', 'BLVD Water', 'Berg Water', 'Uisge Source', 'VEEN'

Increasing number of people are focusing on prioritizing their health and wellness around the world and hydration plays a vital in promoting overall health for people. Growing awareness regarding importance of hydration and increasing demand for premium bottled water products that offer purity, natural minerals, and other health benefits are driving the global premium bottled water market outlook.

Infused and Functional Water: Premium bottled water companies can focus invest in providing infused and functional water bottles that are packed with vitamins, minerals, antioxidants, or natural flavors that provide additional health benefits for consumers. Growing demand for functional foods and beverages is also expected to support the popularity of infused and functional bottled water in the long run.

Europe is forecasted to account for a dominant share of the global premium bottled water industry over the coming years. High health consciousness among consumers, high consumer spending potential, and increasing willingness to spend on premium products are key factors cementing the dominance of this region. Booming demand for premium bottled water products in fine dining, hotels, and other hospitality establishments to enhance customer experience are also slated to boost revenue generation for companies in this region. France, Spain, the United Kingdom, and Germany are emerging as the most rewarding countries for premium bottled water suppliers operating in the European region through 2032.

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Premium Bottled Water Market

Report ID: SQMIG30G2058

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