P2P Fundraising Tool Market
Report ID: SQMIG45E2580
Report ID: SQMIG45E2580
sales@skyquestt.com
USA +1 351-333-4748
Report ID:
SQMIG45E2580 |
Region:
Global |
Published Date: January, 2026
Pages:
177
|Tables:
117
|Figures:
69
Global P2P Fundraising Tool Market size was valued at USD 1.9 billion in 2024 and is poised to grow from USD 2.13 billion in 2025 to USD 5.23 billion by 2033, growing at a CAGR of 11.9% during the forecast period (2026-2033).
This strong growth is driven by the rise in online giving and deep integration of social media platforms that increase the reach of campaigns using personal networks. Moreover, digital payment technology and mobile device adoption have facilitated donors' ways of giving more, thereby increasing the expansion of the market. The market is also driven by increasing demand for transparency in fundraising and the adoption of AI to offer personalized experiences to donors. The cloud-based deployment segment contributes to the dominating market share since it assures scalability, cost-effectiveness, and ease of integration, thereby making it appealing to an organization of any size. Based on end-user, nonprofit organizations are the biggest adopters, since such tools are helping them engage with their supporters and generate diversified income streams. North America continues to lead the market in 2024 with the largest share, since a large number of nonprofits are embracing digital fundraising methods in the region. Europe comes second in position, while Asia-Pacific has turned out to be the fastest-growing region, owing to the rapid adoption of social media and digital payments across developing economies.
Role of AI in Enhancing P2P Fundraising Platforms?
Artificial Intelligence is transforming global P2P fundraising tool market strategies, from broad, one-size-fits-all outreach to very personalized and insight-driven, operationally efficient systems that help scale nonprofits' campaigns with much greater precision. The main role that AI has played is to raise the bar on targeting donors and to automate repetitive administrative workflows that overburden nonprofit teams and limit their ability to focus on high-value engagement. It lets organizations embed campaign pages, donation links, and real-time leaderboards directly in social platforms like TikTok and YouTube. It helps organizations reach younger, digitally native audiences while empowering influencers to drive peer-led donations with improved tracking and engagement metrics. In 2024, platforms increasingly use AI to craft tailored campaign messages, optimize donation prompts, and recommend ideal giving amounts based on past donor activity, strengthening conversion rates across fundraising cycles and enhancing long-term donor value. Additionally, AI-powered chatbots now assist fundraisers in real time by handling FAQs, guiding users through donation steps, providing multilingual support, and generating automated thank-you messages, ultimately freeing staff to concentrate on deeper relationship building, campaign storytelling, and long-term fundraising strategy development.
Market snapshot - 2026-2033
Global Market Size
USD 1.20 Billion
Largest Segment
Nonprofit Organizations
Fastest Growth
Educational Institutions
Growth Rate
11.20% CAGR
To get more insights on this market click here to Request a Free Sample Report
Global P2P Fundraising Tool Market is segmented by Deployment Model, Organization Size, Industry Vertical, Functionality, Pricing Model and region. Based on Deployment Model, the market is segmented into Cloud-based and On-Premises. Based on Organization Size, the market is segmented into Small and Medium Enterprises (SMEs) and Large Enterprises. Based on Industry Vertical, the market is segmented into Non-profit Organizations, Healthcare, Education and Religious Organizations. Based on Functionality, the market is segmented into Campaign Management, Donation Processing, Donor Management, Event Management and Social Media Integration. Based on Pricing Model, the market is segmented into Subscription-based, Transaction-based and Freemium. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Which Deployment Mode Segment Dominates, and Which is Fastest-Growing?
The dominant market share is contributed by the cloud-based segment. It owes its leading position to the demand for scalability, lower upfront costs, rapid onboarding, and seamless integrations with CRM, payment gateways, and social media platforms. Cloud deployment removes the burden of IT maintenance and allows organizations to create, track, and optimize P2P campaigns from anywhere. Cloud platforms remain a preference for nonprofits, agencies, and small organizations in pursuit of efficiencies and agility as fundraising continues to move towards becoming more digital and mobile-first.
The highest growth rate is attributed to the on-premise segment, despite its smaller size. Large nonprofits, universities, and healthcare foundations spur its growth, and such entities demand a higher degree of control internally over security, data, customization, and workflows. These often deal in very sensitive information regarding donors and find self-hosted systems very appealing for compliance and privacy reasons. Also, growing demand from institutions with legacy infrastructure for hybrid models, which offer a mix of internal data governance and advanced P2P functionality, is driving renewed interest in on-premise deployments of specialized, large-scale fundraising operations.
Which End-User Segment Dominates, And Which Is the Fastest-Growing?
The nonprofit organizations segment controls the largest share of market demand. P2P fundraising tends to align naturally with the nonprofit mission of engaging supporters to mobilize their personal networks and extend outreach organically. Nonprofits extensively use these platforms for running big charity runs, awareness events, and other campaign-based activations. The regular need to raise funds, nurture donor relationships, and mobilize volunteers on the part of nonprofits provides a consistent demand for P2P fundraising software in global markets.
The segment of educational institutions is the one that is growing most rapidly. Schools, colleges, and universities are increasingly utilizing P2P fundraising tools to support alumni giving, student-led initiatives, scholarship campaigns, and athletic fundraising. Growing focus on digital engagement and community-based funding accelerated the adoption and allowed institutions to reach wider networks of students, parents, and alumni. As academic organizations modernize their advancement strategies and diversify revenue sources, P2P fundraising tools are becoming essential to sustaining donor participation and expanding annual giving outcomes.
To get detailed segments analysis, Request a Free Sample Report
How is North America Maintaining its Leadership in P2P Fundraising?
According to the global P2P fundraising tool regional forecast, North America holds the largest share of the market in 2024. The region's highly digitized nonprofit ecosystem further reinforces such leadership through its continued adoption of new fundraising technologies at a pace not seen for any other global market. In addition, the widespread popularity of P2P fundraising among nonprofits and SMEs, together with a sizeable, tech-savvy donor base and a deep-rooted culture of philanthropy, ensures North America maintains both innovation leadership and the highest overall market volume across all segments.
P2P Fundraising Tool Market in the United States
According to the P2P fundraising tool regional outlook, the market is extremely strong in the United States due to the huge population of nonprofit organizations, together with the advanced landscape of digital payments. Widespread social media engagement for advocacy, frequent viral fundraising trends, and the headquarters of major global platform providers reinforce the U.S. position as the epicentre of P2P fundraising development, innovation, and long-term adoption across multiple cause categories.
P2P Fundraising Tool Market in Canada
As per the P2P fundraising tool regional analysis, In Canada, the market is seeing consistent growth backed by increased digital maturity both on the part of nonprofits and donors. Canadian organizations are taking advantage of P2P platforms to fire up community-driven campaigns in education, healthcare, and cultural sectors, buoyed by a trend of rising online engagement and high trust in open and well-regulated digital giving environments across the country.
What is Driving the Rapid Expansion of P2P Fundraising in Asia-Pacific?
According to the global P2P fundraising tool market forecast, Asia-Pacific is projected to grow at the fastest CAGR during the forecast period. This is propelled by rapid internet penetration, an increase in smartphone usage, and wide-scale adoption of mobile-first payments systems across emerging economies. For example, large and emerging markets like India, China, and Indonesia are rapidly moving from traditional fundraising to digital P2P methods that offer ease of access, simplicity of engagement, and high levels of viral activity via the regionally dominant social networks.
P2P Fundraising Tool Market in Japan
According to the P2P fundraising tool market trends, in Japan, adoption is growing as digital giving becomes more mainstream among younger donors and socially motivated groups. While traditional methods of fundraising may continue to hold their sway, P2P platforms are fast becoming potent tools for disaster relief, crisis-response campaigns, and international aid programs, efficiently mobilizing nationwide support for nonprofits with minimum operational constraints.
P2P Fundraising Tool Market in South Korea
As per the P2P fundraising tool industry trends, the market in South Korea is driven by ultra-advanced digital infrastructure and a highly mobile-first society. P2P fundraising via integrations with popular messaging apps and social networks reaches rapid participation, especially for medical aid, community welfare, and social justice campaigns. South Korea's culture of fast digital payments and strong online engagement significantly accelerates P2P adoption across both small and large organizations.
How is Europe Fostering a Stable P2P Fundraising Environment?
According to the global P2P fundraising tool industry analysis, Europe’s advanced digital payment infrastructure, especially in countries such as the United Kingdom, Germany, and the Nordic region is accelerating the adoption of mobile-based P2P fundraising platforms. Strong online giving participation, widespread use of cashless payments, and high digital literacy levels are supporting the growth of P2P fundraising tools across the region. Together, these factors create a stable, trust-driven fundraising environment across major European markets.
P2P Fundraising Tool Market in Germany
According to the P2P fundraising tool market trends, in Germany, adoption is expanding as nonprofits emphasize secure, transparent, and regulation-compliant platforms. Digital fundraising is used extensively for both community projects and international humanitarian aid, where donors are increasingly engaging through structured online campaigns. This goes hand in glove with Germany's penchant for reliability, accountability, and highly efficient digital donation systems.
P2P Fundraising Tool Market in the United Kingdom
As per the P2P fundraising tool industry trends, in the UK, the market is highly mature, supported by a long tradition of public fundraising events that moved smoothly into digital P2P platforms. Marathon, challenge-based, and memorial fundraising campaigns still enjoy exceptional popularity. P2P tools help to structure the management of participants, donor engagement, and contributions, reinforcing the UK's status as the primary European leader in structured online fundraising.
P2P Fundraising Tool Market in France
As per the P2P fundraising tool industry, in France, P2P adoption is growing strongly, particularly among younger donors who increasingly engage in digital-first giving experiences. The widespread use of online "cagnottes" has normalized group-driven digital fundraising, which nonprofits now leverage to run organized P2P campaigns for social, medical, and environmental causes, strengthening France's position as a fast-evolving digital giving market.
To know more about the market opportunities by region and country, click here to
Buy The Complete Report
P2P Fundraising Tool Market Drivers
Widespread Adoption of Social Media and Mobile Devices
Desire for Greater Donor Engagement and Storytelling
P2P Fundraising Tool Market Restraints
Lack of Awareness and Resistance to New Technology
Concerns Over Platform Trust and Data Security
Request Free Customization of this report to help us to meet your business objectives.
The competitive landscape of the global P2P fundraising tool market statistics, 2024, is highly dynamic and fragmented, featuring a wide mix of enterprise-grade nonprofit CRM suites and specialized, campaign-focused P2P solutions. Key players like Blackbaud, GoFundMe, and DonorPerfect continue to command substantial market share because of their large feature portfolios, long-standing brand equity, and deep integration within the nonprofit operating ecosystem. Their strategies increasingly focus on embedding P2P fundraising capabilities into consolidated donor management, event execution, engagement automation, and data analytics platforms that allow organizations to manage fundraising workflows within a unified environment. Meanwhile, much newer and more user-oriented platforms like Classy and Qgiv are proving to be much stronger competitors, offering intuitive interfaces, robust mobile-first design, and seamless social media connectivity that appeals to digital-native donors. This class of challenger provides flexible pricing models, increased options for customization, and advanced gamification tools such as team leaderboards, progress badges, and story share templates. Competitive intensity is ratcheting up around user experience, multichannel integration, transparent fee structures, and platform reliability as providers race to support nonprofits in need of scalable, emotionally compelling digital fundraising experiences that drive sustained donor participation and long-term loyalty.
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, the global P2P fundraising tool market is in a high-growth phase, evolving from a niche concept into an essential component of modern fundraising. It thus represents the perfect storm of social media proliferation, widespread mobile adoption, and a generational shift in donor expectations toward digital-first, authentic engagement. Cloud-based solutions have democratized access to sophisticated tools for nonprofit organizations of all sizes, dominating the market. While North America still has the largest market share, rapid digital leapfrogging in Asia-Pacific signals a major new growth frontier. Pressures on the competitive landscape are compelling providers to innovate significantly beyond simple donation pages; AI-driven personalization and seamless social integration are becoming table-stakes. The strong upward trajectory of the market is ensured, despite challenges like user awareness and data security, because of the fundamental power of leveraging personal networks.
| Report Metric | Details |
|---|---|
| Market size value in 2024 | USD 1.9 billion |
| Market size value in 2033 | USD 5.23 billion |
| Growth Rate | 11.9% |
| Base year | 2024 |
| Forecast period | 2026-2033 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
To get a free trial access to our platform which is a one stop solution for all your data requirements for quicker decision making. This platform allows you to compare markets, competitors who are prominent in the market, and mega trends that are influencing the dynamics in the market. Also, get access to detailed SkyQuest exclusive matrix.
Table Of Content
Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
Methodology
For the P2P Fundraising Tool Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the P2P Fundraising Tool Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the P2P Fundraising Tool Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the P2P Fundraising Tool Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
REQUEST FOR SAMPLE
REQUEST FREE CUSTOMIZATION
Global P2P Fundraising Tool Market size was valued at USD 1.20 Billion in 2023 and is poised to grow from USD 1.33 Billion in 2024 to USD 3.10 Billion by 2032, growing at a CAGR of 11.20% during the forecast period (2025–2032).
The competitive landscape of the global P2P fundraising tool market statistics, 2024, is highly dynamic and fragmented, featuring a wide mix of enterprise-grade nonprofit CRM suites and specialized, campaign-focused P2P solutions. Key players like Blackbaud, GoFundMe, and DonorPerfect continue to command substantial market share because of their large feature portfolios, long-standing brand equity, and deep integration within the nonprofit operating ecosystem. Their strategies increasingly focus on embedding P2P fundraising capabilities into consolidated donor management, event execution, engagement automation, and data analytics platforms that allow organizations to manage fundraising workflows within a unified environment. Meanwhile, much newer and more user-oriented platforms like Classy and Qgiv are proving to be much stronger competitors, offering intuitive interfaces, robust mobile-first design, and seamless social media connectivity that appeals to digital-native donors. This class of challenger provides flexible pricing models, increased options for customization, and advanced gamification tools such as team leaderboards, progress badges, and story share templates. Competitive intensity is ratcheting up around user experience, multichannel integration, transparent fee structures, and platform reliability as providers race to support nonprofits in need of scalable, emotionally compelling digital fundraising experiences that drive sustained donor participation and long-term loyalty. 'Blackbaud, Inc.', 'GoFundMe', 'DonorPerfect Fundraising Software', 'Classy', 'Qgiv', 'Salsa CRM', 'Kindful', 'EveryAction', 'NeonCRM', 'CrowdRise (a service of GoFundMe)', 'Fundly', 'Donorbox'
The exponential growth of various social media platforms and the universal penetration of smartphones are the significant drivers in the market. This technology forms the basic structure for P2P fundraising, relying on social sharing and personal links. Social media motivates a large portion of donations, while mobile-friendly platforms and digital wallets offer a frictionless donation experience that encourages impulsive, which directly boosts the global P2P fundraising tool market growth.
Emphasis on Recurring Giving and Donor Retention: One of the emerging trends is how strategy has shifted away from one-time campaigns to securing long-term recurring donations. Since these sustainable gifts provide a more stable revenue stream, platforms are starting to embed "monthly giving" prompts and features directly into the P2P campaigns themselves. In 2024, organizations use P2P tools not just for acquisition but as a pipeline for building lasting donor relationships. This is one of the key trends driving the global p2p fundraising tool market.
How is North America Maintaining its Leadership in P2P Fundraising?
Want to customize this report? This report can be personalized according to your needs. Our analysts and industry experts will work directly with you to understand your requirements and provide you with customized data in a short amount of time. We offer $1000 worth of FREE customization at the time of purchase.
Feedback From Our Clients
USA (+1) 351-333-4748
