Fundraising Market
Report ID: SQMIG40F2008
Report ID: SQMIG40F2008
sales@skyquestt.com
USA +1 351-333-4748
Report ID:
SQMIG40F2008 |
Region:
Global |
Published Date: January, 2026
Pages:
183
|Tables:
121
|Figures:
72
Global Fundraising Market size was valued at USD 9.32 Billion in 2024 and is poised to grow from USD 10.21 Billion in 2025 to USD 21.26 Billion by 2033, growing at a CAGR of 9.6% during the forecast period (2026–2033).
The drivers of global fundraising market growth are its increasing use of digital environments for charitable donations and crowdfunding or capital raising and increasing global social awareness, social responsibility, philanthropic practice, and donations. Also, the increased involvement of individuals and companies in structured giving programs, coupled with increased regulation and positive tax implications in many countries, is continuing to drive overall revenue.
However, there are also challenges that may inhibit the growth of the fundraising market revenue. Data security, fund-use transparency, and regulation compliance concerns all put the nonprofit or capital-raising entity at some risk. Additionally, the transient nature of fundraising and competition among fundraising platforms, as well as donor fatigue with potentially over-saturation of the capital-raising market, are all factors that challenge the sustainability of engagement. Nevertheless, the market outlook is optimistic, driven by technology innovations like AI-enabled donor management, blockchain-based trust solutions, and unified analytics as rich resources that can drive improved transparency and efficiency, offering the potential for even deeper regional markets.
How is AI Transforming the Global Fundraising Market, and What Recent Developments Highlight Its Impact?
Artificial intelligence is transforming the landscape of the global fundraising sector, enabling more intelligent donor segmentation and personalized outreach, as well as automated communication. Organizations are leveraging AI-based analytics to better predict donor giving behavior, improve campaign performance and transform donor experience. As a result, not only are fundraisers improving the flow of fundraising operations, but they will also have higher engagement strategies and better efficiency for nonprofits and capital-raising organizations.
A recent No Kid Hungry study representing nonprofits and their rapidly integrating AI into fundraising design, indicates that many organizations have adopted generative AI for campaign content, donor follow-up, and data-driven decision-making. Fundraisers have responded positively, reported that efficiency greatly improved and that they had more time to act upon relationship building with their donors and for strategizing future engagement. However, with an emerging reliance on AI, concerns exist about data security and ethical use of AI, and there is a definite need for organizational policies which address AI and transparency with funding practices and record keeping in the fundraising world.
Market snapshot - 2026-2033
Global Market Size
USD 8.5 billion
Largest Segment
Small and Medium-Sized Enterprises (SMEs) / Nonprofits
Fastest Growth
Large Enterprises / Nonprofits
Growth Rate
9.6% CAGR
To get more insights on this market click here to Request a Free Sample Report
Global Fundraising Market is segmented by Organization Size, Application, Fundraising Model, Technique and region. Based on Organization Size, the market is segmented into Small and Medium-Sized Enterprises (SMEs) and Large Enterprises. Based on Application, the market is segmented into Nonprofit Organizations, Educational Institutions, Religious Organizations, Healthcare Organizations, Political Organizations and Others. Based on Fundraising Model, the market is segmented into Recurring Giving, Subscription-Based, Peer-to-Peer Fundraising, Crowdfunding, Event-Based Fundraising, Direct Mail and Tele fundraising. Based on Technique, the market is segmented into Online Funding, Direct Funding and Event and Galas. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
What is the Most Dominant Fundraising Model in the Global Fundraising Market and What Enables Its Growth?
Based on the global fundraising market forecast, Recurring giving / subscription-based fundraising is the dominant model. The model can ensure consistent predictable revenue creation for organizations by leveraging long-term, stable, relational giving. As donations occur within a digital payment structure, more and more organizations are able to set-up automated donation transactions. Consequently, nonprofits, educational institutes, and healthcare organizations can manage financial planning and develop programs to scale and grow their operations that are sustainable.
Peer-to-peer fundraising is the fastest growing sub-category within the fundraising model. The quick progression of peer-to-peer fundraising has been invigorated by the rise of social media platforms, opportunities for personalized engagement, and community participation. Donors become advocates for organizations, building their own campaigns which creates visibility for organizations at rather low expenses. This model resonates extremely well with younger 'tech-savvy' donors, and supports nonprofits to expand exposure, engage new networks, and improve participation in their campaigns.
What's the Fastest-growing Technique in the Global Fundraising Market and What is Driving its Growth?
Among the fundraising techniques within fundraising, online funding is currently dominating the way in the marketplace. It is being supported by the trend of using digital channels, secure gateways, and the practice of mobile first donation solutions. Online funding is a much-preferred option for most nonprofits, schools and hospitals because it allows for immediate contributions, it's considered a global tool, and donor engagement can be enhanced immediately and effectively.
The event and galas technique is being positioned as the fastest-growing sub-segment - being driven by a resurgence of in-person fundraising events, the popularity of hybrid fundraising events, and the ability to combine networking with donor engagement. Organizations use fundraising events to establish rapport, reinforce trust and ultimately provide a pathway to larger donations. This technique is incredibly effective in improving a donor's overall experience as well as increasing revenue streams.
To get detailed segments analysis, Request a Free Sample Report
What are the Reasons for North America's Dominance in Global Fundraising Market, and What Maps to their Leadership Geographically?
As per the global fundraising market analysis, North America's dominance in the global fundraising market stems from the combination of a mature nonprofit ecosystem, a high level of adoption of digitally-based ecosystems across nonprofits, and a strong culture of philanthropy. The regional advantages are compounded by reasonable donor management systems, favorable tax incentives, generous individual and corporate donors, and key crowdfunding and fundraising platforms that contribute to greater market adoption and composite leadership.
United States Fundraising Market
The U.S. is clearly the leader in the region both in terms of sophisticated fundraising organizations and a culture of philanthropy that is ingrained in the education sector, the healthcare sector, and the political campaign world. A new development involves the sophisticated use of AI analytics by nonprofits that are gathering data, personalization, and automated process. This increased efficiency is increasing donor trust, engagement, and automation in unique ways. Their adoption of hybrid fundraising models is now attracting participation from diverse donor categories that may not participate based strictly on dollar amounts.
Canada Fundraising Market
Canada's fundraising sector benefits from government-supported incentives, high internet usage, and increasing uptake of digital giving platforms. A recent trend is the increase in corporate social responsibility (CSR) partnerships, where businesses partner with nonprofits to support large fundraising endeavors. There is also increased pressure on transparency and donor impact reporting which is attracting more repeat donors for Canadian organizations, as well as empowering Canadian organizations in their respective positioning.
What Makes Asia-Pacific the Fastest-growing Region in the Fundraising Market?
Asia-Pacific has become the fastest growing region in the fundraising market, driven by increased internet and smartphone penetration, an expanding middle-class wealthy class, and a cultural evolution toward formalised philanthropy. The emerging digital economy in countries like India, China, and Japan has led to the mass adoption of online and mobile fundraising platforms by non-profit organisations. Youth-oriented crowdfunding is increasing in volume and lightning access for organisations to reach new donors along with government level support enhancing or accelerating existing fundraising capabilities.
Japan Fundraising Market
Japan's fundraising market is growing with the evolution of the digital economy and emerging public support of healthcare and disaster-relief campaigns. The trend of universities and educational institutions using online crowdfunding portals to fund research and grants for several undergraduate and graduate programs is emerging. This is reflective of a growing willingness to experiment with modern fundraising models rather than relying on community-based giving.
South Korea Fundraising Market
Digital-first fundraising strategies are growing quickly in South Korea, where high smartphone penetration and a tech-savvy population are fuelling this growth. One of the latest developments includes a block chain-based donation tracking system that nonprofit organizations are using to help improve transparency and trust. The social media-based peer-to-peer fundraising campaigns are also growing, fueling involvement and engagement with the younger generations.
How is Europe Influencing the Global Fundraising Market, and What Trends and Country-level Actions Indicate This Impact?
Europe is a strong component in the global fundraising market trends with established nonprofit infrastructures, cross-border philanthropic partnerships, and regulations creating environments for charitable giving. Europe mixes traditional fundraising, such as direct mail campaigns, and burgeoning digital fundraising solutions. With growing interest in transparency, accountability, and hybrid fundraising events that reinforce trust and diversify involvement; Europe is a center of influence for legacy nonprofits and new digital fundraising entities.
Germany Fundraising Market
Germany's fundraising ecosystem is grounded most by the community's propensity to participate, as well as government initiatives incentivized by their robust nonprofit sector. The country is witnessing moderate digital disruption especially in healthcare and educational fundraising where there has been significant digital adoption. One recent development is major charities adding online donation infrastructure to streamline campaigns and maximize donor engagement. This evolution points to Germany's ongoing journey towards hybridizing technologies with traditional giving practices, leading the sector to better assure and sustain revenue streams for nonprofit entities.
United Kingdom Fundraising Market
With organizations using AI increasingly to improve donor segmentation and campaign tailoring, the UK is becoming a leader in digital-first fundraising. More interaction with different contributor cohorts has resulted from a recent emphasis on hybrid fundraising approaches that mix digital donations with in-person events. While the sector is strengthened by regulatory support and a long history of philanthropic practice, the growing importance of CSR activity has increased donations and joint efforts throughout the United Kingdom.
France Fundraising Market
France's fundraising market share is buoyed by state incentives for giving to charities and the rising levels of individual giving. Nonprofit organizations and cultural entities are finding value in project-based crowdsourcing platforms for raising funds focused on arts and social development. A recent trend has been the growing counterculture of mobile solutions for donations making giving more accessible for younger demographics. By combining significant levels of public engagement with new digital channels, France bolsters its influence in the European fundraising landscape.
To know more about the market opportunities by region and country, click here to
Buy The Complete Report
Fundraising Market Drivers
Expanding Use of Digital Fundraising Platforms
Increasing Philanthropic Awareness and Corporate Engagement
Fundraising Market Restraints
Issues Related to Data Security and Transparency
Donor Fatigue in Saturated Markets
Request Free Customization of this report to help us to meet your business objectives.
The global fundraising market outlook is marketing is very competitive. Organizations around the world are solidifying their market position by creating larger platforms through mergers, acquisitions, and product/platform integrations. A key strategy that many established platforms are employing are to provide full-service fundraising ecosystems that incorporate peer-to-peer fundraising campaigns into event management and donor analytics. For example, one of the leading platforms increased its capability by merging with a large crowdfunding solution and is now able to provide hybrid digital fundraising services internationally.
As per the global fundraising market analysis, start-ups are disrupting the competitive landscape with a unique focus to niche products/services like grant management, AI-driven donor analytics, or blockchain-enabled organizational transparency. These niche firms are attracting rapid-growth investment and adoption by providing very specific solutions for nonprofits and institutions. Recently, a young tech company received a large infusion of funding to allow them to integrate AI into the workflows of grant compliance. While many of established platforms are scrambling to maintain their competitive positioning globally, the explosion of innovation in this space is creating more issues with agility.
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, the global fundraising industry continues to experience significant growth, mainly due to the increased adoption of digital fundraising platforms that maintain real-time donations, secure payment technology, and increased accessibility. However, the nonprofit sector in mature markets faces challenges like donor fatigue and saturation that may hinder long-term sustained engagement. North America is leading the market as a mature nonprofit marketplace that also has tax incentives to incentivize donors as well as having strong cultural support for philanthropy. For models of fundraising, recurring giving or subscription-type fundraising is still the clear leader and most common model that provides predictable and reliable revenues streams and commitments for organizations. Additionally, both growing philanthropic awareness and more corporate engagement around the world are resulting in more sustainable support and contributions and are providing solid opportunities for the market overall.
| Report Metric | Details |
|---|---|
| Market size value in 2024 | USD 9.32 Billion |
| Market size value in 2033 | USD 21.26 Billion |
| Growth Rate | 9.6% |
| Base year | 2024 |
| Forecast period | 2026-2033 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
To get a free trial access to our platform which is a one stop solution for all your data requirements for quicker decision making. This platform allows you to compare markets, competitors who are prominent in the market, and mega trends that are influencing the dynamics in the market. Also, get access to detailed SkyQuest exclusive matrix.
Table Of Content
Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
Methodology
For the Fundraising Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Fundraising Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Fundraising Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Fundraising Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
REQUEST FOR SAMPLE
REQUEST FREE CUSTOMIZATION
Want to customize this report? This report can be personalized according to your needs. Our analysts and industry experts will work directly with you to understand your requirements and provide you with customized data in a short amount of time. We offer $1000 worth of FREE customization at the time of purchase.
Feedback From Our Clients
USA (+1) 351-333-4748
