USD 33.13 Billion
Report ID: SQSG25Z2001 | Region: Global | Published Date: October, 2022 | Pages: 165
Global Out of Home Advertising Market was valued at USD 33.13 Billion in 2021, and it is expected to reach a value of USD 49.16 Billion by 2028, at a CAGR of 5.81% over the forecast period (2022-2028).
The Out of Home Advertising segment may link ad exposure to brand sentiment. Also provide exposure to purchase intent, website visits, app downloads, and more through location data integration. Marketers can now securely invest in out-of-home advertising because they can see a direct link between exposure and the outcomes that matter most to them. All these factors are fueling the growth of the out-of-home marketing market to a greater extent during the analysis period.
Global Market Size
USD 33.13 Billion
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The Global Out of Home Advertising Market is segmented based on Type, Platform, and region. Based on type, the market is segmented into Billboards, Shelters, Transit displays, and Street furniture. Based on Platforms, the market is segmented into Physical outdoor advertising and digital outdoor advertising. Based on region, the global Out of Home Advertising market is segmented into North America, Europe, Asia-Pacific, South America, and MEA.
Analysis by Type
The out-of-home advertising market is divided into Billboards, Shelters, Transit displays, and Street furniture of which billboards held the largest market share in the year 2021 and are expected to dominate the segment throughout the analysis period. The major reason for their supremacy is their unavoidable presence as it can't be turned off or skipped or switched between like any other source of marketing. These boards are the old-fashioned marketing strategy for all companies as it helps build brand image and trust regarding the brand among the audience. Hence such marketing strategies are followed by all the companies and are not easily replaceable which is raising the demand for the out-of-home advertising market in the longer run.
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In 2021, the Asia-Pacific region held approximately 30% of the outdoor advertising market share globally. The main contributor to this dominance in the region is the presence of large growing economies like China. Growing investments in marketing and brand building by companies are some of the main reasons for this dominance. This is expected to grow with time as more companies and brands are entering the business segment and require to reach out to the audience which could be easily gained through out-of-home advertising strategies which will also propel the growth of the out-of-home advertising market during the analysis period.
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The Out of Home Advertising market is relatively fragmented, with high competition. Few large players, like JCDecaux SA, Ströer SE & Co, and Clear Channel Outdoor Holdings Inc, now control the market in terms of market share. These industry leaders are extending their customer base across several areas, and many corporations are creating strategic and collaborative initiatives with other start-up enterprises to enhance their market share and profitability.
Top Player’s Company Profiles
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.
According to our analysis, the billboard segment held the largest market share in the year 2021 and is expected to dominate the segment throughout the analysis period. the Asia Pacific region held around 30% of the out-of-home advertising market share globally. The main contributor to this dominance in the region is the presence of large growing economies like China and India. Growing investments in marketing and brand building by companies are some of the main reasons for this dominance.
|Market size value in 2021||USD 33.13 Billion|
|Market size value in 2028||USD 49.16 Billion|
|Forecast Unit (Value)||USD Billion|
|Regions covered||North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)|
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Parent Market Analysis
KEY MARKET INSIGHTS
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
For the Global Out Of Home Advertising Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Out Of Home Advertising Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Out Of Home Advertising Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Global Out Of Home Advertising Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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Product ID: SQSG25Z2001