Organic Tea Market Size, Share, and Growth Analysis

Organic Tea Market by type (Green Tea, Black Tea), by Taste (Plain, Flavored), by Distribution Channel (Hypermarkets & Supermarkets, Convenience Stores), by Region -Industry Forecast 2025-2032


Report ID: SQMIG30D2018 | Region: Global | Published Date: January, 2025
Pages: 197 |Tables: 90 |Figures: 71

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Organic Tea Market Insights

Global Organic Tea Market size was valued at USD 1.15 Billion in 2023 poised to grow from USD 1.22 Billion in 2024 to USD 1.93 Billion by 2032, growing at a CAGR of 5.95% in the forecast period (2025-2032).

Consumers are becoming more interested in sustainable and healthy beverage options. Organic tea products' demand is just one of such tremendous trends. Teas made without any artificial pesticides, fertilizers, or genetically modified organisms keep on increasing in popularity as more people become environmentally concerned as well as health conscious. Organic certification has been an assurance for consumers of a cleaner, more natural product that has been leading to the growth of the global organic tea industry. Health and wellbeing factors greatly influence the global organic tea market trends. In addition to the refreshing flavor, customers are looking for functional drinks with possible health benefits.

Organic teas are sold as better alternatives to ordinary teas as they often are full of antioxidants and have no deadly harmful toxins in them. Such health-focused tendency resonates within an overall push toward more organic healing methods and a proactive, instead of just curative approach toward medicine. Among other considerations in organic tea sales is the consideration of sustainability. Customers are becoming increasingly aware of how their choices impact the environment, driving a trend towards eco-friendly and sustainable products. Cultivating tea organically generally means methods that promote biodiversity, conserve water, and maintain healthy soil, thereby building a more sustainable agricultural system. As consumers look for comprehensive sustainability in their shopping selections, this trend goes beyond the product itself to encompass fair trade methods and environmentally friendly packaging.

Market snapshot - (2025-2032)

Global Market Size

USD 1.15 Billion

Largest Segment

Green Tea

Fastest Growth

Black Tea

Growth Rate

5.95% CAGR

Global Organic Tea Market ($ Bn)
Country Share by Asia Pacific (%)

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Organic Tea Market Segments Analysis

The global organic tea market is segmented based on type, taste, distribution channel, and region. In terms of type, the market is grouped into green tea, black tea, oolong tea, and others. Based on the taste, the market is bifurcated into flavored and plain. Based on distribution channel, the market is segmented into hypermarkets & supermarkets, convenience stores, online, and others. Based on region, the market is segmented into North America, Europe, Asia-Pacific, Central & South America and the Middle East & Africa.

Analysis by Type

As per categorization by type, the market is classified as green tea, black tea, oolong tea, and others. Among these, green tea earned the largest share and continues to hold the dominant global organic tea market share. Green tea leads the organic tea market in the global scenario due to its health benefits, such as antioxidants and the possibility of losing weight, aligning with the current consumer demand for wellness products. Organic farming innovations, especially those in cultivating, also eco-friendly packaging have become an advantage to its appeal. A growing market trend towards consumption of natural caffeine-free beverages with rising environmental consciousness have also become reasons for it being the choice for health-conscious consumers in a market setting.

Black tea is poised to be the fastest-growing segment in the global organic tea market due to its rising popularity among consumers seeking robust flavors and health benefits. The trend towards more organic products also puts black tea at the fore as it has its strong taste, potential cardiovascular benefit, and health benefits in increasing metabolism and higher antioxidant levels. These factors add up to propel its growth, combined with growing consciousness on organic farming methods and how it can blend easily into all manner of health-conscious beverages or mixes. Even with the evolution into modern-day products like iced teas or ready-to-drink versions, this further contributes significantly to its swift penetration in the organic tea market.

Analysis by Taste

Plain taste tea is dominating the global organic tea market due to its pure, natural flavor and strong association with health-conscious consumers. Plain teas such as organic green and black tea have gained popularity due to innovations in organic farming techniques, such as pesticide-free cultivation and eco-friendly packaging. These teas are preferred for their simple, unadulterated taste, which brings out the quality of the leaves themselves. With consumers becoming increasingly minimalist and unflavored, plain taste teas are gaining preference, reflecting the clean eating and wellness trend. Their ability to mix with other natural ingredients also increases their market share.

Flavored organic teas are set to become the fastest-growing segment in the global organic tea market due to their ability to offer a unique and exciting taste experience while maintaining health benefits. With the growing customer demand for something new and customized drink, flavored organic teas, be it fruit flavors, herbs, or spices, are witnessing a surge. Not only do these teas present variety, but they also serve specific wellness needs in areas including digestion, relaxation, and immunity. There is growth in awareness about organic ingredients, as well as a shift toward more diverse, indulgent yet healthy options leading to the rapid growth of flavored organic teas.

Global Organic Tea Market By Type (%)

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Organic Tea Market Regional Insights

Asia Pacific dominates the global organic tea market due to its deep-rooted tea culture and favorable climatic conditions for tea cultivation. Countries such as China, India, and Japan have always been on the forefront of tea production, mainly due to their ability to adopt organic farming practices as the healthiness of consumers and environmentalism grow in awareness. The rising middle class, awareness of organic products, and government support for sustainable agriculture also contribute to the increase in demand for organic tea. Additionally, extensive Asian Pacific tea exporting network and an immense local tea drinking population gives it the market share in formulating the direction of global trends of organic teas.

Europe is the fastest-growing region in the global organic tea market, driven by a rising demand for health-conscious and eco-friendly products. Organic and sustainable products have been in a rise trend within consumers across European countries. Organic tea happens to be the prime component of this wellness trend. With growing trends in plant-based diets and increasing interest in functional beverages like detoxifying and immune-boosting ones, the demand for organic tea continues to soar. Furthermore, European regulatory standards encouraging organic certification and growing disposable incomes in the main markets, such as Germany, the UK, and France, have driven the growth of organic tea consumption at a rapid pace in the region.

Global Organic Tea Market By Geography
  • Largest
  • Fastest

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Organic Tea Market Dynamics

Drivers

Health and Wellness Trends

  • The global organic tea market growth is driven by the growing health and wellness interest in the world. With increasing health awareness, consumers look for beverages that have functional benefits like antioxidants, weight management, and better digestion. Organic tea has that natural appeal without chemicals.

Global Environmental Awareness

  • Growing environmental concerns and sustainability efforts are pushing the demand for organic tea. Consumers are more inclined to support brands that use eco-friendly farming practices and biodegradable packaging. Organic tea’s minimal use of pesticides and chemicals appeals to environmentally conscious consumers, fostering its rise in the market.

Restraints

Limited Availability of Organic Raw Materials

  • One major constraint related to the global organic tea market is that few organic raw materials are available since strict criteria make their organic certification demanding and so few lands dedicated for tea crops have organic specifications, limiting and resulting in ups and downs related to the issue of prices or limited market size growth.

Price Sensitivity Mindset

  • Organic tea is normally more expensive than nonorganic as the organic farming system and the certificate process add some cost to it. This is likely to prevent the purchase of organic tea among price-sensitive customers, especially in emerging markets, where affordability will be the factor in the choice of product for the consumer.

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Organic Tea Market Competitive Landscape

The global organic tea market is very competitive, with many players emphasizing sustainability and quality products. Leaders are investing in innovative flavours, eco-friendly packaging, and health-driven offerings to keep up with growing consumer demand. Major international brands include Tata Global Beverages, Unilever (Lipton), Twinings, and Bigelow, among others. Other emerging organic-focused brands include Numi Organic Tea and Rishi Tea. They drive growth through further organic tea portfolio expansion and the building of brand loyalty.

Top Player’s Company Profiles

  • Tata Global Beverages (India)
  • Unilever (Netherlands/UK)
  • Twinings (UK)
  • Bigelow Tea (USA)
  • Numi Organic Tea (USA)
  • Rishi Tea (USA)
  • The Republic of Tea (USA)
  • Yogi Tea (USA)
  • Pukka Herbs (UK)
  • Traditional Medicinals (USA)
  • Teavana (USA)
  • Organic India (India)
  • Harney & Sons (USA)
  • T2 Tea (Australia)
  • Zhena’s Gypsy Tea (USA)

Recent Developments

  • In September 2024, Tata Global Beverages has expanded its organic tea portfolio by launching a new range of premium organic green teas in select international markets. It was focused on the sustainable, environment-friendly packaging with health-conscious consumer needs and had a stronghold on the organic tea market across the globe.
  • In June 2023, Unilever announced the launch of a new line of organic herbal teas under its Lipton brand, emphasizing fair trade sourcing and organic certifications. The company has promised to increase the use of renewable materials in packaging and reduce carbon emissions along the entire supply chain for its teas by 2025.
  • In August 2023, Pukka Herbs unveiled a new collection of organic wellness teas designed to support immunity and mental well-being. Their focus is on herb sourcing from certified organic farms all around the world to maintain sustainability and adhere to the fast-growing demand for functional teas in support of holistic health. it is what it is.

Organic Tea Key Market Trends

Organic Tea Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

As per SkyQuest analysis, the global organic tea industry is booming as consumer preferences are switching towards healthier, more sustainable choices for beverages. Growing awareness in relation to organic farming, environmental implications, and functional health benefits has helped fuel the global demand for organic tea. Green tea is the highest-selling type; black tea, flavored, etc., also register growth as the unique appeal goes up.

Regionally, Asia-Pacific leads production, and Europe drives quick market expansion. Amidst the pressure of high prices and scarcity of organic raw materials, leading companies continue to evolve with eco-friendly packaging and wellness-driven products. Sustainability and wellness remain the trends ahead, and the market for organic tea is poised for continued growth at a global level.

Report Metric Details
Market size value in 2023 USD 1.15 Billion
Market size value in 2032 USD 1.93 Billion
Growth Rate 5.95%
Base year 2024
Forecast period (2025-2032)
Forecast Unit (Value) USD Billion
Segments covered
  • Type
    • Green Tea, Black Tea, Oolong Tea, and Others
  • Taste
    • Flavored and Plain
  • Distribution Channel
    • Hypermarkets & Supermarkets, Convenience Stores, Online, and Others
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Tata Global Beverages (India)
  • Unilever (Netherlands/UK)
  • Twinings (UK)
  • Bigelow Tea (USA)
  • Numi Organic Tea (USA)
  • Rishi Tea (USA)
  • The Republic of Tea (USA)
  • Yogi Tea (USA)
  • Pukka Herbs (UK)
  • Traditional Medicinals (USA)
  • Teavana (USA)
  • Organic India (India)
  • Harney & Sons (USA)
  • T2 Tea (Australia)
  • Zhena’s Gypsy Tea (USA)
Customization scope

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Organic Tea Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Organic Tea Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Organic Tea Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Organic Tea Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Organic Tea Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Organic Tea Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Global Organic Tea Market size was valued at USD 1.15 Billion in 2023 poised to grow from USD 1.22 Billion in 2024 to USD 1.93 Billion by 2032, growing at a CAGR of 5.95% in the forecast period (2025-2032).

The global organic tea market is very competitive, with many players emphasizing sustainability and quality products. Leaders are investing in innovative flavours, eco-friendly packaging, and health-driven offerings to keep up with growing consumer demand. Major international brands include Tata Global Beverages, Unilever (Lipton), Twinings, and Bigelow, among others. Other emerging organic-focused brands include Numi Organic Tea and Rishi Tea. They drive growth through further organic tea portfolio expansion and the building of brand loyalty. 'Tata Global Beverages (India)', 'Unilever (Netherlands/UK)', 'Twinings (UK)', 'Bigelow Tea (USA)', 'Numi Organic Tea (USA)', 'Rishi Tea (USA)', 'The Republic of Tea (USA)', 'Yogi Tea (USA)', 'Pukka Herbs (UK)', 'Traditional Medicinals (USA)', 'Teavana (USA)', 'Organic India (India)', 'Harney & Sons (USA)', 'T2 Tea (Australia)', 'Zhena’s Gypsy Tea (USA)'

The global organic tea market growth is driven by the growing health and wellness interest in the world. With increasing health awareness, consumers look for beverages that have functional benefits like antioxidants, weight management, and better digestion. Organic tea has that natural appeal without chemicals.

Rising Consumer Demand for Wellness-Boosting Teas: Consumers are increasingly seeking organic teas that offer health benefits such as improved digestion, detoxification, and immune support. Functional organic teas with herbs, fruits, and spices added to them are increasingly on demand, pushing the demand further in the global market as well as wellness trends continue to expand.

Asia Pacific dominates the global organic tea market due to its deep-rooted tea culture and favorable climatic conditions for tea cultivation. Countries such as China, India, and Japan have always been on the forefront of tea production, mainly due to their ability to adopt organic farming practices as the healthiness of consumers and environmentalism grow in awareness. The rising middle class, awareness of organic products, and government support for sustainable agriculture also contribute to the increase in demand for organic tea. Additionally, extensive Asian Pacific tea exporting network and an immense local tea drinking population gives it the market share in formulating the direction of global trends of organic teas.

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Organic Tea Market

Report ID: SQMIG30D2018

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