Organic Tea Market Size

Global Organic Tea Market size was valued at USD 1.15 Billion in 2023 poised to grow from USD 1.22 Billion in 2024 to USD 1.93 Billion by 2032, growing at a CAGR of 5.95% in the forecast period (2025-2032).

The global organic tea market is very competitive, with many players emphasizing sustainability and quality products. Leaders are investing in innovative flavours, eco-friendly packaging, and health-driven offerings to keep up with growing consumer demand. Major international brands include Tata Global Beverages, Unilever (Lipton), Twinings, and Bigelow, among others. Other emerging organic-focused brands include Numi Organic Tea and Rishi Tea. They drive growth through further organic tea portfolio expansion and the building of brand loyalty. 'Tata Global Beverages (India)', 'Unilever (Netherlands/UK)', 'Twinings (UK)', 'Bigelow Tea (USA)', 'Numi Organic Tea (USA)', 'Rishi Tea (USA)', 'The Republic of Tea (USA)', 'Yogi Tea (USA)', 'Pukka Herbs (UK)', 'Traditional Medicinals (USA)', 'Teavana (USA)', 'Organic India (India)', 'Harney & Sons (USA)', 'T2 Tea (Australia)', 'Zhena’s Gypsy Tea (USA)'

The global organic tea market growth is driven by the growing health and wellness interest in the world. With increasing health awareness, consumers look for beverages that have functional benefits like antioxidants, weight management, and better digestion. Organic tea has that natural appeal without chemicals.

Rising Consumer Demand for Wellness-Boosting Teas: Consumers are increasingly seeking organic teas that offer health benefits such as improved digestion, detoxification, and immune support. Functional organic teas with herbs, fruits, and spices added to them are increasingly on demand, pushing the demand further in the global market as well as wellness trends continue to expand.

Asia Pacific dominates the global organic tea market due to its deep-rooted tea culture and favorable climatic conditions for tea cultivation. Countries such as China, India, and Japan have always been on the forefront of tea production, mainly due to their ability to adopt organic farming practices as the healthiness of consumers and environmentalism grow in awareness. The rising middle class, awareness of organic products, and government support for sustainable agriculture also contribute to the increase in demand for organic tea. Additionally, extensive Asian Pacific tea exporting network and an immense local tea drinking population gives it the market share in formulating the direction of global trends of organic teas.