Organic Shampoo Market
Report ID: SQMIG30L2282
Report ID: SQMIG30L2282
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Report ID:
SQMIG30L2282 |
Region:
Global |
Published Date: February, 2025
Pages:
197
|Tables:
64
|Figures:
68
Global Organic Shampoo Market size was valued at USD 2.42 Billion in 2024 and is poised to grow from USD 2.54 Billion in 2025 to USD 3.78 Billion by 2033, growing at a CAGR of 5.1% during the forecast period (2026–2033).
Growing consumer awareness regarding the ill effects of harmful chemicals, preference for organic and clean label personal care, high incidence of hair and scalp issues, boom in popularity of cruelty-free and vegan trends, and rapid expansion of the e-commerce industry are prime factors driving the sales of organic shampoos.
Conventional shampoos contain synthetic chemicals such as sulfates, parabens, and silicones, which have been proven to have harmful effects on human health. Growing awareness regarding the harmful effects of these conventional shampoos and chemical ingredients is slated to primarily boost organic shampoo demand. Preference for clean-label and organic personal care products is rising rapidly among all types of consumers owing to an increase in disposable income of people and evolving consumer preferences.
Issues like dandruff, hair thinning, and sensitive scalp conditions have become more prevalent among the global population owing to rise in pollution, stress, and unhealthy lifestyles. Organic shampoos come with nourishing ingredients capable of treating hair and scalp issues, which is why their demand is slated to skyrocket in the long run. The surge in popularity of veganism as a lifestyle and cruelty-free movements are also expected to have a positive impact on the global organic shampoo market growth in the future.
Growing internet penetration around the world has led to major expansion of the e-commerce and online shopping space. Easy accessibility to a wide variety of organic shampoo brands via e-commerce is also estimated to favor revenue generation potential of market players going forward. On the contrary, high costs compared to conventional products, short shelf life, inconsistencies in product performance, lack of standardization, misleading claims, and consumer resistance to change hair care routines are expected to hurt the sales of organic shampoos across the forecast period and beyond.
Key Market Attributes
In May 2022, Medimix, a leading provider of herbal and Ayurvedic personal care products in India announced the launch of its new organic shampoo to expand its product portfolio. Medimix Total Care Shampoo made from a combination of combination of ingreidnets such as Neem, Rosemary Oil, Liquorice, Tea Tree Oil, Datura, Wild Ginger, Wheat Protein, Bakuchi, and Apple Cider Vinegar is suitable for use in all hair types. The unique formulation helps in reducing hair fall and controlling dandruff for its users.
In April 2023, Kinu Baby Care, a renowned supplier of organic baby care products announced the expansion of its baby care range with the launch of new products. The new product range made from natural ingredients that are dermatologically certified includes baby lotion, body wash, baby hair oil, and baby hair shampoo. These new organic products are expected to help Kinu strengthen its business scope in the Indian market going forward.
In May 2023, XYON, a DTC healthcare tech company focusing on hair care and based in Canada launched a new shampoo and conditioner set. XYON Rejuvenate Performance Shampoo is a plant-based and sulfate-free formulation designed to address hormone-related hair loss issues among male consumers. The product contains ingredients such as rosemary leaf anf clover flower extracts to target DHT (dihydrotestosterone). With this launch the company is taking its one step ahead in the destigmatization of hair loss and prevention.
In November 2023, Straand, a renowned scalp and hair care brand from Australia founded in 2022 announced its entry in the United Kingdom. The company is known to provide vegan, cruelty-free, and microbiome-focused hair care products for consumers. The company is known for its crown clean microbiome shampoo. Straand appointed Halpern as its UK PR & influencer agency to help boost its presence in the new market and improve sales potential in the long run.
Market snapshot - 2026-2033
Global Market Size
USD 2.3 billion
Largest Segment
Liquid
Fastest Growth
Shampoo Bars
Growth Rate
5.1% CAGR
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Global Organic Shampoo Market is segmented by Distribution Channel, Application and region. Based on Distribution Channel, the market is segmented into Supermarkets and Hypermarkets, Specialist Retailers, Medical Retailers, Online Stores and Others. Based on Application, the market is segmented into Commercial Purposes (Salons & Spas) and Personal. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Analysis by Type
Liquid organic shampoos are slated to account for a dominant global organic shampoo market share in the future. Easy application and high availability are the two key factors allowing this segment to bring in the most revenue for organic shampoo companies. Easy incorporation of multiple ingredients and availability of a wide variety of liquid organic shampoos to choose from are also slated to cement the high share of this segment. Most organic shampoo manufacturers prefer to invest in offering liquid formulations as consumers are accustomed to the lather and consistency of liquid shampoos for a long time. The segment is expected to lose some market share to shampoo bars beyond the forecast period.
On the other hand, the demand for shampoo bars is slated to rise at a noteworthy pace over the coming years. Growing emphasis on sustainability and consumer awareness regarding the same are expected to boost the sales of organic shampoo bars in the long run. Reduced plastic waste due to requirement of minimal packaging material for shampoo bars is a key factor creating new opportunities for organic shampoo companies focusing on this segment. The travel-friendly and compact nature of shampoo bars is also boosting their popularity among different types of consumers. Shampoo bars are capable of balancing oil production on scalp, reducing frizz, and providing a longer-lasting clean scalp as compared to liquid or dry shampoos.
Analysis by Distribution Channel
Supermarkets/hypermarkets are estimated to spearhead sales in the global organic shampoo industry through 2032. The presence of an established retail infrastructure in most parts of the world and high consumer preference to shop from supermarkets/hypermarkets are helping this segment bring in the most revenue. The availability of a convenient shopping experience with attractive discounts and multiple products to choose from are also forecasted to help this segment bolster its dominance over the coming years. The physical availability and accessibility of organic shampoos in supermarkets/hypermarkets for consumers to feel the product packaging and read labels as per their satisfaction are also slated to further cement the dominance of this segment.
Meanwhile, the sales of organic shampoos via online channels are anticipated to rise at an impressive CAGR across the study period. Increasing smartphone and internet penetration has led to a major increase in sales of personal care products via online channels and the trend is true for organic shampoos as well. Growing number of people turning to e-commerce platforms for their personal care needs owing to their easy access and fast delivery are also creating new opportunities for organic shampoo companies focusing on this distribution channel. The launch of new online retail stores by organic shampoo brands is also expected to offer new business scope for market players.
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North America is estimated to account for a prominent chunk of the global organic shampoo market share in the future. High consumer preference for natural and chemical-free products, growing spending on premium and organic personal care products, and rising demand for cruelty-free products are expected to cement the dominance of this region.
The United States is slated to emerge as the most rewarding country for organic shampoo suppliers in this region. Prioritization of health and wellness, influence of social media in favor of natural personal care products, and high availability of organic products via e-commerce are helping this country lead revenue generation in the North American region. Canada is also expected to provide lucrative business scope for organic shampoo suppliers in the long run.
The Asia Pacific region is estimated to emerge as the fastest expanding regional market for organic shampoo providers. Growing disposable income, rising availability of organic shampoo with herbal and Ayurvedic ingredients, and high emphasis on organic hair care adoption are helping generate new opportunities in this region.
India is forecasted to be the most opportune country in the Asia Pacific owing to deeply rooted affinity for herbal products, demand for personalized hair care solutions, and high willingness of consumers to spend on premium hair care products. China and Japan are also expected to emerge as attractive markets for organic shampoo vendors looking to make a mark in the Asia Pacific region through 2032.
Europe is also slated to been seen as another highly opportune regional market for organic shampoo companies going forward. The surge in adoption of vegan lifestyles, growing emphasis on sustainability, and high consumer preference for clean-label products and ingredients are slated to open new avenues of opportunities for organic shampoo suppliers in Europe.
Germany is estimated to emerge as the leading market for organic shampoos in the European region owing to the presence of a more eco-conscious and informed consumer base as compared to other parts of the world. Meanwhile, stringent regulations banning the use of harmful chemicals are also favoring the sales of organic shampoos in Scandinavian countries and France.
The Latin America region is also slated to witness a notable rise in demand for organic shampoos going forward. Rapid industrialization and urbanization are expected to result in high incidence of scalp and hair issues, prompting consumers to opt for organic shampoos to resolve them. The idea of ‘better for you’ associated with natural ingredients is deep rooted in Latin American consumers and is also expected to positively impact the adoption of organic shampoos. Brazil and Argentina are estimated to be the most attractive markets in this region through 2032.
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Drivers
Supportive Government Regulations for Organic Products
Rising Disposable Income
Restraints
High Costs Compared to Conventional Shampoos
Shorter Shelf Life
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Organic shampoo companies should focus on raising awareness regarding the benefits of their products in developing countries. Targeting countries with rising disposable income and growing emphasis on sustainability is slated to offer good returns for organic shampoo suppliers in the long run. Incorporation of eco-friendly packaging can help organic shampoo companies stand out from the competition as per this global organic shampoo market forecast.
Top Player’s Company Profiles
Recent Developments
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, rising awareness regarding harmful effects of chemical shampoos and growing disposable income around the world are projected to primarily drive the demand for organic shampoos going forward. On the contrary, high costs as compared to conventional shampoos and shorter shelf life are expected to slow down the sales of organic shampoos in the future. North America is expected to spearhead the global organic shampoo demand owing to high consumer spending potential and rising preference for organic personal care products. Liquid organic shampoos are slated to bring in the most revenue for all market players. Use of sustainable packaging and incorporation of herbal ingredients can help organic shampoo companies maximize their business scope in the long run.
| Report Metric | Details |
|---|---|
| Market size value in 2024 | USD 2.42 Billion |
| Market size value in 2033 | USD 3.78 Billion |
| Growth Rate | 5.1% |
| Base year | 2024 |
| Forecast period | 2026-2033 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
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| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
Methodology
For the Organic Shampoo Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Organic Shampoo Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
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Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Organic Shampoo Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Organic Shampoo Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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