USD 20.5 Billion
Open Banking Market Size, Share, and Growth Analysis
Open Banking Market By Service (Banking & Capital Markets, Payments), By Deployment (Cloud, On-Premises), By Distribution Channel (Bank Channels, App Markets), By Region -Industry Forecast 2025-2032
Report ID:
SQMIG40A2004 |
Region:
Global |
Published Date: November, 2024
Pages:
157
|Tables:
90
|Figures:
76
Format -
Open Banking Market Insights
Open Banking Market size was valued at USD 20.5 Billion in 2023 and is poised to grow from USD 25.99 Billion in 2024 to USD 173.21 Billion by 2032, growing at a CAGR of 26.8% during the forecast period (2025-2032).
Through APIs, open banking allows third-party financial service providers to get access to bank and non-bank financial institutions' transactions and other financial data. Open banking has numerous benefits, including improved experience, more controlled and safe financial data, and better access to a greater choice of financial services. These benefits are mainly responsible for the global open banking market growth throughout the projection period. The evolving payment environment and the growing use of APIs are encouraging market expansion.
For instance, more than 87% of American consumers use open banking to connect their financial accounts with third parties, according to Visa's Open Banking Consumer Survey, which was conducted in April 2022. However, only 34% of American customers know that open banking is what makes such services possible. The industry is also projected to grow based on improved broadband connectivity and growing internet penetration, which will push the market upward throughout the forecast period. The growing adoption of open banking is expected in the industry based on fast digitalization and a growing adoption of technologies such as big data analytics, machine learning, and artificial intelligence globally. It will attract more clients by improving the user experience and customizing services using big data analytics. APIs' increased security is another main reason that propels the growth of the market. In addition, the growth in global e-commerce and online buying trends supports the industry's growth.
US Open Banking Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
On-Premise
Fastest Growth
Cloud
Growth Rate
26.8% CAGR
Global Open Banking Market ($ Bn)
Country Share for Europe Region (%)
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Open Banking Market Segments Analysis
Global Open Banking Market is segmented by Offering, by Deployment, by Digital Channel, by application, by End User and by Region. Based on Offering, the market is segmented into Solutions, Services. Based on Deployment, the market is segmented into Cloud, On-premise. Based on Digital Channel, the market is segmented into Web Portals, Mobile Apps. Based on application, the market is segmented into Payment, Banking, Digital Lending, Wealth Management, Other. Based on End User, the market is segmented into Central Banks, Retail & Commercials Banks, Investment Banks, Insurance Companies, Credit Unions, Mortgage/Loan Providers, Wealth Management Firms, Fintechs, Payment Service Providers. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.
Analysis by Service
Based on the 2024 global open banking market forecast, the banking & capital category, which is the market leader, accounted for 45.6% of global revenue. It can be ascribed that this is due to the evolving demand for efficient money management, which is being sought by millennials who want nothing less than smart investing techniques and strategies. In this sense, the growth through the segment is further driven by a transition away from the classical investment strategies and towards innovative and more dynamic ones, including AI-driven platforms. These platforms enhance consumer delight and experience through analytics and algorithms, which can give personalized investment advice. It is predicted that this market will expand due to the widespread adoption of such technologies by institutions since profitable opportunities are projected from the need for more intelligent investment strategies and complex, customized financial solutions.
Over the forecast period, the payments segment is projected to grow at the fastest CAGR. Increasing global internet penetration in addition to increasing use of diverse platforms for online payments reflects typical growth. Such changes provided banks with an opportunity to collaborate with or form partnerships with these platform providers to improve their market position and gain competitive advantage. Further, the number of new payment services launched by industry players is a growth factor of the segment. For instance, PCI Pal, the company that specializes in financial services, released the open banking solution Pay by Bank for call centers in September 2022. This launch allowed merchants to issue faster refunds and reduce transaction costs while enabling them to minimize chargeback and fraud risk.
Analysis by Deployment
As per the 2024 global open banking market analysis, the on-premises category commanded the largest revenue share from the market due to the quality service and easy access offered to clients. This section provides financial organizations with control over their data and infrastructure and enables them to manage their systems internally. One other driving factor of the growth in this segment is increased BFSI usage of APIs. BFSI allows the bank, in collaboration with the third-party provider, to give innovative integrated services. Besides this, new open banking platforms that change consumer usage of their financial information also call for new more unique, non-traditional ways of managing money. This mix of integration capabilities and customer-centric features is working to accelerate the growth of this segment.
The cloud segment is expected to witness the fastest compound annual growth rate (CAGR) during the projection period due to the ability of cloud deployment services to help banks collect, analyze, and provide specifically tailored services based on huge volumes of customer data. Cloud technology enables access to extensive data resources that help upgrade the operating efficiency of banks while allowing them to move toward offering more niche financial solutions. Cloud service also maintains the highest standards of security and safeguards against possible loss of or exposure of data while also ensuring that all legal compliance measures are followed appropriately. Another benefit for financial institutions interested in developing and innovating further is the scalability, flexibility, and real-time processing ability of cloud services. This will be the key driver for growth in the segment.
Global Open Banking Market By Deployment
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Open Banking Market Regional Insights
Europe dominated the open banking industry in 2024 with a market share of 36.9% because of its substantial focus on the enhancement of the security of online payments. Boosting demand for secure online transactions and expanding use of open financial platforms are the two major growth drivers for market expansion. Banks then would be mandated to open their APIs as government needs, specifically that of the European Union's Payment Services Directive (PSD2), promote innovation and collaboration around the financial industry. Furthermore, the market growth is facilitated by the fact that there are many respectable fintech companies, banks, and technology providers in Europe. During the later phases of evolution, open banking ecosystems will raise new possibilities for financial institutions to enhance the security of transactions and the overall customer experience throughout the region.
The North America open banking market will experience a significant compound annual growth rate (CAGR) of 27.9% from 2025 to 2032. The rapid growth in the North America open banking market will be primarily because of the rise in customer demand for seamless and personalized digital banking experiences. This will also witness area banks invest highly in APIs as they collaborate with fintech companies to expand the services they are offering. Banks, therefore, gain through such a venture as they would be able to innovate in such a tech-inclined financial world. The North American market continues to develop due to the use of open banking solutions, which also enables more effective payments, improved data security, and more financial inclusion.
Global Open Banking Market By Geography
- Largest
- Fastest
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Open Banking Market Dynamics
Open Banking Market Driver
Governmental Policies and Programs
- Government regulations mandating the financial institution to share clients' information by APIs, such as the UK Open Banking plan, and the PSD2 of the EU, drive the global open banking market. Openness, increasing competition, and strengthened security push the banks and other fintech players to use the open banking solutions, meeting the obligations imposed by legislation and offering new-generation services to the clients.
Demand for Digital Services by Consumers
- The major drivers are the rising demands of customers for smooth, customized digital banking services. Consumers increasingly expect instantaneous, user-friendly financial services, including customized offers, budgeting tools, and rapid payments. Open banking is a good option for banks in an effort to meet changing consumer demands since it allows them to provide these services by safely exchanging data with third-party sources.
Open Banking Market Restraints
Data Security and Privacy Issues
- Data security and privacy are the most important challenges for the open banking industry. The risk of data breaches and unauthorized access becomes higher with banks, third parties, and fintech companies accessing sensitive financial information. If effective safeguards are not in place, then these security risks may compromise the confidence of the consumers and therefore the widespread adoption of open banking alternatives will be impossible
Complex Integration and Legacy Systems
- It can be complex and costly for financial institutions to implement open banking solutions on older systems. Most banks are running on antiquated technology, making it challenging for them to deploy the modern, API-based system. Some of the smaller banks and credit unions may be deterred from applying open banking due to its complexity and high cost associated with system upgrades to continue their expansion in the market.
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Open Banking Market Competitive Landscape
The global open banking sector has a dynamic competitive environment, with fintech companies, technology suppliers, and traditional financial institutions. Some of the most prominent banks that use open banking APIs in their products are JPMorgan Chase, BBVA, and Santander. Fintech businesses providing necessary infrastructure and services, such as Plaid, Tink, and Yodlee, are also leaders in innovation. As competition becomes more intense, collaboration between banks and fintech's is increasingly influencing industry growth.
Top Players in Open Banking Market
- Plaid
- Tink (Visa)
- Yodlee (Envestnet)
- TrueLayer
- Figo
- SaltEdge
- Token.io
- Mambu
- W.UP (Finastra)
- OpenWrks
- MX
- Finicity (Mastercard)
- Form3
- Nordic API Gateway (Mastercard)
- Meniga
- BBVA Open Platform
- Marqeta
- Bankable
- Teller
- Bud Financial
Open Banking Market Recent Developments
- Saxo Bank and Mastercard partnered, in September 2023, to allow Saxo Bank investing platforms to be integrated with open banking payments. Investors with an active investment account with Saxo Bank need not worry again about having to bother creating another bank account just to deposit funds into such accounts.
- BNY Mellon announced the launch of Bankify, open banking payments, in September of 2023. The service offers businesses guaranteed money for company receivables and attempts to help them get payments from consumers' bank accounts.
- Payer Financial Services AB (publ), a company developing business-to-business payment platforms, launched B2B open banking payments in Sweden in March 2023. The company assisted businesses in capturing payments with full reconciliation and settlement through open banking APIs, giving merchants real-time access into the payment status.
Open Banking Key Market Trends
- Cooperation Between Fintech and Banks: Increased cooperation between fintech firms and traditional banks is the newest development in the open banking market. In collaboration, banks will be able to gain access to innovative technology and customer-centric solutions, and fintechs will be able to take advantage of reputable brands and customers of such well-established financial houses. This collaboration gives rise to new service developments such as fast payments, budgeting applications, and tailored loans.
- AI and Machine Learning Integration: The open banking systems rapidly take on AI and machine learning to improve decision-making and customer services. It would enable the banks and third-party vendors to produce the relevant risk scores, predictive analytics, and personal recommendations for the customers. It has transformed service delivery and significantly enhanced open banking's capacity to respond to client needs through the exploitation of vast financial data.
Open Banking Market SkyQuest Analysis
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, the fast-growing global open banking market is driven by government legislations that have obligated financial institutions to exchange data over APIs and increasingly in-demand smooth digital banking experience by consumers. The industry was taken over in Europe with such programs as PSD2, whereas North America significantly grew due to interest in new digital services and partnering in fintech. The industry is expanding even as there are integration problems and data protection with the challenges. The more advancement in AI and machine learning boosts creativity and personalization, hence the openness in banking will expand even further, making it provide even safer, effective, and customer-centric financial solutions in the future as more banks and fintech will start collaborating with each other.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 20.5 Billion |
| Market size value in 2032 | USD 173.21 Billion |
| Growth Rate | 26.8% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Open Banking Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Open Banking Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Open Banking Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Open Banking Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Open Banking Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Open Banking Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
Open Banking Market Report Snapshots
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