North America Legal Cannabis Market Trends

Skyquest Technology's expert advisors have carried out comprehensive research on the north america legal cannabis market to identify the major global and regional market trends and growth opportunities for leading players and new entrants in this market. The analysis is based on in-depth primary and secondary research to understand the major market drivers and restraints shaping the future development and growth of the industry.

North America Legal Cannabis Market Dynamics

North America Legal Cannabis Market Drivers

Regulatory Liberalization

  • The expansion of the legal cannabis market in North America has been largely attributed to favorable government laws and partial legalization of cannabis for adult-use recreational and medical purposes in both the United States and Canada.

Market Participants

  • The market's expansion is facilitated by the entry of local businesses and the presence of major marijuana producers. Both seasoned competitors and recent arrivals are reshaping the competitive environment.

Medical Benefits

  • The demand for medical cannabis products has increased dramatically as a result of the increased public awareness of the therapeutic advantages of cannabis and its derivatives, boosting market growth.

North America Legal Cannabis Market Restraints

Health and Safety Concerns

  • Regulating organizations are concerned about the health dangers of cannabis usage, particularly among some groups of the population, which has an impact on market expansion.

Illicit Market Competition

  • Legal cannabis markets may face competition from established illegal markets, particularly if regulatory measures fail to completely shut down the unlawful trade.

Supply Chain Challenges

  • Due to variables such as weather, transportation, and legal changes, the cannabis supply chain is susceptible to disruptions.

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North America Legal Cannabis Market size was valued at USD 23.6 billion in 2023 and is poised to grow from USD 26.81 billion in 2024 to USD 74.36 billion by 2032, growing at a CAGR of 13.6% during the forecast period (2025-2032).

The North American legal cannabis market is a dynamic marketplace with a wide range of competitors, from well-known industry titans to innovative entrepreneurs. Since this market's growth curve has received a lot of attention, more people are competing to find their niches. 'Curaleaf Holdings, Inc. (USA) ', 'Green Thumb Industries Inc. (USA) ', 'Trulieve Cannabis Corp. (USA) ', 'Cresco Labs Inc. (USA) ', 'Verano Holdings Corp. (Canada) ', 'Columbia Care Inc. (USA) ', 'Ayr Wellness Inc. (Canada) ', 'Canopy Growth Corporation (Canada) ', 'Tilray Brands, Inc. (Canada) ', 'Aurora Cannabis Inc. (Canada) ', 'Cronos Group Inc. (Canada) ', 'OrganiGram Holdings Inc. (Canada) ', 'TerrAscend Corp. (Canada) ', 'Charlotte's Web Holdings, Inc. (USA) ', 'Planet 13 Holdings Inc. (Canada) ', 'Jushi Holdings Inc. (USA) ', '4Front Ventures Corp. (Canada) ', 'Innovative Industrial Properties, Inc. (USA) ', 'GrowGeneration Corp. (USA)'

The expansion of the legal cannabis market in North America has been largely attributed to favorable government laws and partial legalization of cannabis for adult-use recreational and medical purposes in both the United States and Canada.

Product Diversification: Numerous product developments are being made for the legal cannabis industry, including a variety of consumption styles, strength levels, and derivative goods that appeal to different user tastes.

The development of the regional industry has been greatly assisted by the favorable regulatory frameworks and the partial legalization of cannabis in the United States and Canada for adult (recreational) as well as medical purposes. The United States was the major contributor in 2022, generating an enormous 86.7% of the total revenue. The regional market's expansion is attributed to a number of factors, including the geographic concentration of major marijuana producers. The U.S. government's accommodating approach and the continuous movement in favor of medical marijuana legalization suggest that the country's leading revenue share will continue to grow, solidifying its market position for the foreseeable future. Additionally, the 2018 Farm Bill's crucial passage, which effectively legalizes hemp and products produced from it across the U.S., is a key factor driving the popularity of these goods.

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North America Legal Cannabis Market
North America Legal Cannabis Market

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