USD 0.6 billion
North America Electric Zero Turn Mower Market Size, Share, and Growth Analysis
North America Electric Zero Turn Mower Market By Cutting Width (Less than 50 inches, 50-60 inches), By Power Source (Gas, Diesel), By Horsepower, By Yard Space, By Application, By Country- Industry Forecast 2025-2032
Report ID:
SQMIR20I2268 |
Region:
Regional |
Published Date: February, 2025
Pages:
157
|Tables:
61
|Figures:
75
Format -
North America Electric Zero Turn Mower Market Insights
North America Electric Zero Turn Mower Market size was valued at USD 0.6 billion in 2023 and is poised to grow from USD 0.62 billion in 2024 to USD 0.85 billion by 2032, growing at a CAGR of 4.0% during the forecast period (2025-2032).
The North America electric zero-turn mower market is currently experiencing notable growth. This trend can be attributed to several factors, including increasing environmental awareness, a shift toward cleaner and quieter lawn care solutions, and a growing demand for efficient landscaping equipment. Consumers and businesses alike are recognizing the benefits of electric zero-turn mowers, such as reduced emissions, lower operating costs, and quieter operation.
Additionally, technological advancements in battery technology have improved the performance and runtimes of these mowers, making them a more viable alternative to traditional gas-powered models. As a result, manufacturers in the lawn and garden equipment sector are expanding their product lines to meet this rising demand, and the market is expected to continue its upward trajectory in the coming years.
North America Electric Zero Turn Mower Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Residential
Fastest Growth
Residential
Growth Rate
4.0% CAGR
North America Electric Zero Turn Mower Market ($ Bn)
Country Share for North America country (%)
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North America Electric Zero Turn Mower Market Segments Analysis
North America Electric Zero Turn Mower Market is segmented by Cutting Width, Power Source, Horsepower, Yard Space, Application, Distribution Channel and Country. Based on Cutting Width, the market is segmented into Less than 50 inches, 50-60 inches and more than 60 inches. Based on Power Source, the market is segmented into Gas, Diesel and Electric. Based on Horsepower, the market is segmented into Low (less than 10HP), Medium (10HP – 25HP) and High (more than 25HP). Based on Yard Space, the market is segmented into Small yard (less than 1 acre), Medium yard (1 to 3 acres) and Large yard (more than 3 acres). Based on Application, the market is segmented into Residential and Commercial. Based on Distribution Channel, the market is segmented into Direct sales and Indirect sales. Based on Country, the market is segmented into US and Canada.
North America Electric Zero Turn Mower Market Analysis by Cutting width
In the North America electric zero-turn mower market, cutting width plays a crucial role in consumer preferences. Currently, mowers with cutting widths of 50 to 60 inches are dominating the market. This segment's popularity is driven by its versatility, as it strikes a balance between maneuverability and efficiency, making it suitable for both residential and commercial users.
However, the fastest-growing segment is mowers with cutting widths less than 50 inches. This growth is fueled by the increasing demand for smaller, more compact models, especially among homeowners with smaller yards. These mowers offer enhanced maneuverability in tight spaces and are often favored for their ease of storage. As suburban and urban living spaces continue to shrink, the demand for electric zero-turn mowers in this category is expected to rise steadily in the foreseeable future.
North America Electric Zero Turn Mower Market Analysis by Application
The Commercial sector is currently dominating, fueled by increased adoption among professional landscaping businesses, golf courses, and municipal organizations. This dominance can be attributed to the efficiency, precision, and cost savings that electric zero-turn mowers offer in larger, frequently maintained landscapes.
However, the residential sector is the fastest-growing segment. As environmental consciousness grows among homeowners, coupled with advancements in electric mower technology, more residential users are making the switch to electric zero-turn mowers. This shift is driven by the desire for quieter and eco-friendly lawn care solutions, and it is expected to continue its rapid expansion as more homeowners prioritize sustainability and convenience in their outdoor maintenance practices.
North America Electric Zero Turn Mower Market By Application
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North America Electric Zero Turn Mower Market Regional Insights
The United States (US) dominates the North America electric zero-turn mower market. The US boasts a well-established landscaping industry, high consumer awareness of electric lawn care solutions, and the largest market size among North American countries.
However, Canada is currently one of the fastest-growing regions in the electric zero-turn mower market. Canada's increasing focus on environmental sustainability, coupled with a growing awareness of the advantages of electric mowers, is propelling the adoption of these products. Furthermore, commercial landscaping and residential lawn care trends continue to contribute to the expansion of the electric mower market in Canada.
North America Electric Zero Turn Mower Market By Country
- Largest
- Fastest
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North America Electric Zero Turn Mower Market Dynamics
North America Electric Zero Turn Mower Market Drivers
Environmental Sustainability
- As global awareness of environmental issues, particularly those related to air and noise pollution, continues to rise, consumers and businesses are seeking eco-friendly alternatives in landscaping equipment. Electric zero-turn mowers offer a cleaner and greener solution compared to their gas-powered counterparts. They produce zero emissions and operate quietly, reducing both air and noise pollution. This environmental consciousness is driving demand for electric mowers, especially in regions with strict emissions regulations and a commitment to sustainable landscaping practices, contributing significantly to market expansion.
North America Electric Zero Turn Mower Market Restraints
Limited Battery Technology
- One significant restraint facing the electric zero-turn mower market is the limitations of current battery technology. While electric mowers offer numerous advantages, including reduced emissions and quieter operation, their performance heavily relies on the battery's capacity and lifespan. Existing batteries may have limited runtimes, leading to interruptions in large-scale landscaping operations and necessitating frequent recharging. Moreover, the cost of high-capacity, durable batteries can be substantial, increasing the upfront purchase price of electric mowers.
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North America Electric Zero Turn Mower Market Competitive Landscape
In the competitive landscape of the electric zero-turn mower market, numerous companies vie for market share, offering a range of products tailored to meet diverse consumer and commercial landscaping needs. These companies are engaged in continuous research and development efforts to enhance the performance, efficiency, and sustainability of their mowers.
Moreover, the market witnesses strategic collaborations, partnerships, and product innovations, driving healthy competition. Customer-centric approaches, such as responsive customer service, warranties, and after-sales support, are also vital components of competition in this sector.
As the market evolves, emphasis is increasingly placed on eco-friendliness, battery technology advancements, and user-friendly features, prompting companies to differentiate themselves and gain a competitive edge.
Top Players in North America Electric Zero Turn Mower Market
- Deere & Company (US)
- The Toro Company (US)
- Husqvarna Group (Sweden)
- MTD Products Inc. (US)
- Ariens Company (US)
- Briggs & Stratton, LLC. (US)
- Robert Bosch GmbH (Germany)
- Honda Motor Co., Ltd. (Japan)
- Hitachi (Japan)
- Makita (Japan)
- GreenWorks Tools (US)
- EGO Power+ (US)
- Cub Cadet (US)
- Craftsman (US)
- DEWALT (US)
- Bad Boy Mowers (US)
- Scag Power Equipment (US)
- Hustler Turf Equipment (US)
North America Electric Zero Turn Mower Market Recent Developments
- May 2023- Cub Cadet announced plans to release its first electric zero-turn mower in 2024.
- February 2023- John Deere released its first all-electric residential zero-turn mower.
- January 2022- The Toro Company acquired Intimidator Group, a manufacturer of spartan mowers.
- July 2022- Officine BIEFFEBI, an Italian manufacturer, and its subsidiary Gianni Ferrari will be combined by Kubota Corporation into a new wholly-owned subsidiary of Kubota Holdings B.V., Kubota's European subsidiary for its agricultural and industrial machinery business.
North America Electric Zero Turn Mower Key Market Trends
- Increased Emphasis on Autonomous Features: A prominent trend in the electric zero-turn mower market is the heightened emphasis on autonomous features. Manufacturers are integrating advanced technologies, such as GPS and sensors, to enable self-driving capabilities in these mowers. This trend aligns with the broader shift toward automation and smart landscaping equipment. Autonomous electric zero-turn mowers offer the benefits of labor savings, precision in lawn care, and the ability to operate in predefined patterns. As consumer demand for convenient and efficient lawn maintenance solutions grows, the integration of autonomous features is expected to gain further momentum in the market.
North America Electric Zero Turn Mower Market SkyQuest Analysis
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to North America electric zero turn mower market analysis, the market is currently experiencing a notable transformation driven by several key factors. Increasing environmental consciousness among consumers and businesses is reshaping preferences towards eco-friendly lawn care solutions. This shift is evident in the market's growing demand for electric zero-turn mowers, which produce fewer emissions and offer quieter operation compared to their gas-powered counterparts.
Furthermore, advancements in battery technology have been pivotal in improving the performance and runtimes of electric mowers, making them more viable for a wider range of landscaping applications. Manufacturers are responding by expanding their product lines and investing in innovative features. As a result, the market landscape is evolving to accommodate these changing dynamics, with a clear focus on sustainability, technological innovation, and enhanced user experience.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 0.6 billion |
| Market size value in 2032 | USD 0.85 billion |
| Growth Rate | 4.0% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on North America Electric Zero Turn Mower Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on North America Electric Zero Turn Mower Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the North America Electric Zero Turn Mower Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the North America Electric Zero Turn Mower Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the North America Electric Zero Turn Mower Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the North America Electric Zero Turn Mower Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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