Top Nail Polish Companies

Both traditional companies and new startups are embracing a host of strategies so that they can compete in the nail polish market, which is a very competitive market. Classic companies such as OPI and Sally Hansen are still ruling the roost with their new-age products, while newer players are creating a storm with their clean beauty, eco-friendly, and green series of products. By using online platforms for marketing, providing products that are customizable, and focusing on direct-to-consumer sales, startups are creating a competitive edge. Furthermore, influencer relationships and social media platforms are also used to help increase the size of their market.

• MyGlamm (2015): One of the leading online beauty players in India is MyGlamm. It is renowned for the on-trend and high-street quality products that it retails, and it also has a range of nail paints that are vegan and cruelty-free. It is unique because it focuses on using sustainable products and easy-to-use, sustainable packaging. By using e-commerce and influencer relationships, MyGlamm is able to have its products readily accessible to customers. This business is increasingly becoming popular since it provides luxurious nail treatment at prices that are within reach of the common consumer. With an obsession for long-wear, chip-resistant, and high-gloss products, the nail color brand

• Kay Beauty (2019): Kay Beauty, founded by actress Katrina Kaif, has established itself very rapidly in the nail polish industry. The brand sustains its vow of pure beauty by employing cruelty-free and non-toxic products. By using online channels to connect with its customers, Kay Beauty strives to appeal to young Indian consumers who care about fashion. The rapid pace of the brand in the world of nail polish might be credited in significant measure to the firm's dedication to producing an inclusive and accessible high-end product.

Top Player’s Company Profile

• OPI

• Essie Cosmetics

• Sally Hansen

• Revlon

• Coty Inc.

• L'Oréal

• Zoya

• China Glaze

• Orly

• Deborah Lippmann

• Dior

• Chanel

• Nails Inc.

• Julep