USD 11.9 billion
Nail Salon Market Size, Share, and Growth Analysis
Nail Salon Market By Service (Manicure, Pedicure), By Customer Preference (Luxury experience, Budget-friendly experience), By Age Group (Below 18, 19 to 40), By End-user (Men, Women), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG25P2026 |
Region:
Global |
Published Date: February, 2025
Pages:
195
|Tables:
92
|Figures:
66
Format -
Nail Salon Market Insights
Global Nail Salon Market size was valued at USD 11.9 billion in 2023 and is poised to grow from USD 12.88 billion in 2024 to USD 24.19 billion by 2032, growing at a CAGR of 8.2% during the forecast period (2025-2032).
Growing consumer awareness and interest in personal care, surge in popularity of nail art and customization, rising disposable income of people, expansion of nail salon franchises, advancements in nail care technologies, and demand for non-toxic nail products are helping promote the demand for nail salons on a global level.
Growing aesthetic awareness among people around the world owing to rise of social media and influencer culture is slated to primarily boost the business of nail salons. Increasing willingness of consumers to spend on personal care and aesthetic beauty products is also expected to bring more people to nail salons. Social media influencers, beauty bloggers, and celebrity endorsements play a crucial role in the global nail salon market growth through 2032.
Surge in popularity of intricate nail art, 3D embellishments, gel extensions, and custom designs among consumers is also expected to offer new opportunities for nail salon companies in the long run. Major nail salon brands are focusing on bolstering their global presence through expansion of franchises, which is also expected to bring in more revenue for nail salon businesses going forward.
Innovations such LED curing, dip powder nails, and long-lasting gel polishes are also attracting more consumers towards nail care and thereby offering new opportunities for nail salon companies. Surging demand for vegan, cruelty-free, and chemical-free nail polishes is also slated to offer new revenue streams for nail salon operators in the future. On the contrary, high competition due to abundance of nail salons, compliance with stringent safety regulations, consumer preference for at-home nail care, shortages of skilled workforce, and economic uncertainty are slated to hamper the demand for nail salons on a global across the forecast period and beyond.
In May 2024, Townhouse, a renowned British luxury nail salon chain with 40 locations in the United Kingdom marked the initiation of its global expansion with the launch of first international store in Beverly Hills, Los Angeles, United States. The brand is known for offering luxury manicures, pedicures, gel nails and extensions along with stylish and on-trend nail art. The company had plans of launching 2 more stores in Los Angeles with plans of around 40 new locations in the United States over the next 18 months. Townhouse plans to emerge as the go-to location for luxury nail care in the United States in the future.
In October 2024, Terramanu Nail Studio, a new nail salon founded by Jillian Solorzano and her spouse was opened at the Timber Creek Crossing shopping center. The new nail salon aims to provide services for all consumers as per their preferences. Manicure prices at Terramanu range from $20 for the kids ‘Lil’ Mani’, to $50 for the VIP manicure, and pedicures top out at $75 for the VIP treatment. Terramanu also offers A la carte options such as extra massages, collagen gloves, callus treatments, French tips, nail art, soft gel removal and hard gel removal to enhance their customer experience.
In September 2024, TW Nails Club, a new nail salon was opened in Fish Island, London, England. To celebrate the launch of this new nail salon, the owner offered 30% off on all services for a limited time frame. The new nail salon aims to provide top-notch nail care for its customers and deliver a relaxing experience. From manicures to nail art, the new salon offers almost all kinds of nail services expected by consumers.
Launching new nail salons and expanding into new regions is helping companies expand their business potential. Offering unique and luxury nail care experiences can help nail salons stand out from their competition. Use of premium nail care products and incorporation of sustainability in nail salon operations can also help companies stay competitive in this highly saturated market. Large nail salon franchises might face tough competition from regional and local nail salons thereby creating difficulties in expansion of business scope.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Women
Fastest Growth
Men
Growth Rate
8.2% CAGR
Global Nail Salon Market ($ Bn)
Country Share for North America Region (%)
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Nail Salon Market Segments Analysis
Global Nail Salon Market is segmented by Service Type, Demography, Age Group, Price Range, Customer Preference, Business Model and region. Based on Service Type, the market is segmented into Manicure, Pedicure, Nail Extensions, Nail Art, Nail Treatments and Other Service Types. Based on Demography, the market is segmented into Male, Female and Unisex. Based on Age Group, the market is segmented into Teenagers, Young Adults, Adults and Seniors. Based on Price Range, the market is segmented into Economical, Mid-Range and Premium. Based on Customer Preference, the market is segmented into Luxury Experience and Budget-friendly Experience. Based on Business Model, the market is segmented into Independent Salons, Franchises, Mobile Nail Services and Other Business Models. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Analysis by Service
Manicures are forecasted to account for the highest global nail salon market share in the future. An extensive number of people opting for manicures as a form of self-care and relaxation are helping this segment bring in the most revenue over the coming years. Rising emphasis on personal care among men as well as women is also helping boost the popularity of manicures on a global level. Manicures have now become a social activity for people to engage in, which is also expected to help this segment cement its dominance in the long run. Majority of revenue for almost all nail salons is expected to come from manicures.
On the other hand, the demand for UV gel overlays and extensions is slated to rise rapidly among all nail salons over the coming years. Growing consumer preference for low-maintenance manicures and rising incorporation of gel polishes in nail care are helping this segment create new opportunities. High durability of UV nail gels and their versatility is also helping them boost revenue generation for market players going forward. Easy removal and fast application of UV gels and nail extensions are also estimated to bolster their demand in nail salons around the world. The need for professional assistance for UV gel overlays and extensions are also bringing more customers to nail salons.
Analysis by End User
Women are forecasted to account for a significant chunk of the global nail salon market share through 2032. Societal pressure to adhere to social standards set for women’s beauty bring more women to nail salons. Growing aesthetic awareness and high willingness of women to spend on personal care are also helping this segment generate the most revenue for all market players. Rising number of working women and increasing influence of social media on women are also contributing to the dominance of this segment. Use of manicures and pedicures as a self relaxation practice also brings more women to nail salons.
Meanwhile, the number of men visiting nail salons is slated to rise at a rapid pace across the study period. Growing aesthetic awareness among men and rising willingness to opt for personal care services and products are helping create new business scope via this segment. Rising importance of aesthetic appearances and shift in societal norms and standards for men’s grooming are also expected to increase the number of men in nail salons. Rising acceptance of nail care as a form of self love among men is also expected to play a crucial role in promoting the popularity of nail salons among men going forward.
Global Nail Salon Market By End User
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Nail Salon Market Regional Insights
North America is estimated to account for a prominent chunk of the global nail salon market share in the future. High consumer spending on personal care, presence of multiple established nail salon brands, and growing aesthetic awareness are helping this regions dominance.
The United States is slated to emerge as the most rewarding country for nail salons going forward. Celebrity endorsements, strong social medical influencer culture, and growing willingness of consumers to spend on personal care helping this country bring in the most revenue in the North American region.
The Asia Pacific region is estimated to emerge as the fastest expanding regional market for nail salon providers. Rapidly increasing aesthetic awareness among people, rising disposable income, and increasing availability of multiple new nail salons and nail services are creating new business scope in this region.
China, India, and South Korea are slated to be the most rewarding countries in the Asia Pacific. Presence of massive population coupled with rising spending on personal in China and India allows them to emerge as highly attractive countries for any nail salon company. Meanwhile, importance of aesthetic appearance among South Koreans and established beaty standards are helping promote the demand for nail salons in South Korea.
Europe is also slated to been seen as another highly opportune regional market for nail salon companies going forward. Presence of high net-worth individuals, growing demand for premium nail care services, and increasing social media influence for aesthetics and personal care are helping generate new opportunities in this region.
Germany has the highest concentration of nail salons in the European region. Presence of a strong nail care culture, prioritization of high-quality nail services by Germans, and availability of relaxed regulations to start a nail salon is helping Germany maintain its dominant stance. France and the United Kingdom are other highly opportune countries in Europe.
The Latin America region is also slated to witness a notable rise in demand for nail salons over the coming years. High emphasis on personal care and aesthetic awareness among people, rising disposable income, and expansion of youth population are helping create an opportune setting in this region. Brazil is emerging as the country with highest potential for nail salon companies looking to make a mark in the Latin American region owing to the importance of aesthetic appearance in Brazilian society.
Global Nail Salon Market By Region
- Largest
- Fastest
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Nail Salon Market Dynamics
Nail Salon Market Drivers
Booming Popularity of Male Grooming Trends
- Growing emphasis on personal care and increasing aesthetic awareness among men has led to surge in popularity of multiple male grooming trends around the world. With more men opting for manicures and pedicures, the demand for nail salons offering male-specific services is also rising and creating new opportunities for market players.
Rising Disposable Income
- People around the world are witnessing a notable hike in their disposable incomes and this is slated to bolster the global nail salon market outlook in the long run. Middle class population expansion in Asia and Latin America regions is pushing more people to spend on personal care thereby resulting in increased establishment of new nail salons around the world.
Nail Salon Market Restraints
Stringent Health Regulation Compliance
- Nail salons are required to follow stringent regulatory mandates to ensure the safety of their customers and avoid infections, fungus, and cross-contamination issues. Need for better sterilization solutions to comply with these advanced safety norms results in added costs thereby reducing profitability of nail salons around the world.
Consumer Shift to At-Home Nail Care
- The DIY (do it yourself) trend has picked up pace on a global level owing to high internet and social media penetration. Growing availability of DIY nail kits, online tutorials, and at-home gel polish systems are attracting consumers to try nail care from the comfort of their homes thereby reducing the clientele visiting nail salons and hurting revenue generation potential.
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Nail Salon Market Competitive Landscape
Nail salon companies should focus on expanding their global presence by offering franchises. Providing unique nail care services and experiences can also help market players stand out from competition. Targeting developing countries with rising disposable income is a key opportunity for all companies as per this global nail salon market analysis.
Top Player’s Company Profiles
- MiniLuxe
- Regal Nails Salon & Spa
- PROSE Nails
- Frenchies, LLC
- Namaste Nail Sanctuary
- Herbal Nail Bar
- Bellacures
- Nail Garden
- DaVi Nails
- The Hammer & Nails Salon Group, LLC.
- Sorbet Group
- The Nail Spa (House of Enspa)
- NStyle International
- Super Wow
- French Beauty S.A.
- L’Onglerie
- Tricoci Salon & Spa
- Townhouse Holdings US LLC.
- Milano Nail Spa (Venus Management Group, LLC)
- Lovely Nails
Recent Developments
- In October 2024, a new nail salon called The Nail Company was opened in Fargo, North Dakota, United States. The new posh salon offers everything needed for relaxation from headpsa to a range of manicures and pedicures. The nail salon features 23 pedicure chairs, 16 nail stations and four headspa beds.
- In August 2024, Cussin’s Cannabis and Nail Salon, a unique new combined store was opened in Schenectady, New York, United States. The store is the first of its kind opened in this part of the country. Cori Rodriguez, the founder of this store intended to create a space blending relaxation with luxury for its customers.
- In July 2023, Nails 'N Beyond, a renowned name in the Indian nail care space announced expansion of its network through the launch of a new studio in Bengaluru, Karnataka, India. The store is expected to capitalize on the fashion-forward nature of people of Bengaluru whilst maintaining its high standards in nail care.
Nail Salon Key Market Trends
- Use of Vegan Nail Products: Nail salon companies should focus on using vegan and cruelty-free nail products to stand out from the competition and boost their business scope. Focusing on this nail salon market trend can help companies cater to the varying and rapidly changing consumer preferences around the world through 2032 and beyond.
- Providing Mobile and On-Demand Nail Services: Nail salon companies are expected to focus on offering mobile and on-demand nail services as consumers prefer nail care from their choice of location. Mobile nail salons and on-demand beauty apps provide convenience, catering to busy professionals and event-goers thereby expanding the clientele of nail salons globally.
Nail Salon Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, rising aesthetic awareness among people and growing disposable income around the world are projected to primarily drive the demand for nail salons going forward. On the contrary, consumer preference for at-home nail care and stringent health regulation compliance are expected to slow down the sales of nail salons in the future. North America is expected to spearhead the global nail salon demand owing to high consumer spending potential and presence of leading nail salon establishments and chains. Use of vegan nail products and providing on-demand and mobile nail care services can help nail salon companies expand their business scope on a global level.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 11.9 billion |
| Market size value in 2032 | USD 24.19 billion |
| Growth Rate | 8.2% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Nail Salon Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Nail Salon Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Nail Salon Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Nail Salon Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Nail Salon Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Nail Salon Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
Nail Salon Market Report Snapshots
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