Mobile Value-Added Services Market Updates

Mobile Value-Added Services Market size was valued at USD 327.92 Billion in 2023 and is poised to grow from USD 374.81 Billion in 2024 to USD 1091.9 Billion by 2032, growing at a CAGR of 14.3% during the forecast period (2025-2032).

Mobile value-added service providers should focus on mergers, collaborations, and acquisitions to amplify their market presence on a global level. Personalization of mobile value-added services is also a key trend that is estimated to create new opportunities for mobile value-added services companies in the future. Mobile value-added services market players are also focusing on utilizing customer feedback data to improve their business scope on a global level. 'Comviva Technologies (India) ', 'OnMobile Global Limited (India) ', 'InMobi (India) ', 'Reliance Industries Ltd. (India) ', 'Comverse Technology Inc. (USA) ', 'One97 Communications (India) ', 'Mozat Pte Ltd. (Singapore) ', 'Baidu Inc. (China) ', 'Huawei Investment & Holding Co. Ltd. (China) ', 'Apple Inc. (USA) ', 'Mobily (Saudi Arabia) ', 'Alphabet Inc. (USA) ', 'Samsung Electronics Co. Ltd. (South Korea) ', 'KongZhong Corp. (China) ', 'Vodafone Group plc. (UK) ', 'AT&T (USA) ', 'Verizon (USA) ', 'China Mobile (China) ', 'China Telecom (China)'

Sales of smartphones and mobile phones in general have reached new heights in recent years and this trend has resulted in increased mobile data usage as well. This increasing demand for mobile data is slated to drive mobile value-added services market development in the future.

Emphasis on Personalization: Mobile value-added service providers should focus on incorporating personalization in their offerings. Creating personalized mobile value-added services plan for customers and offering them at good discounts will also help mobile value-added services market expansion over the coming years.

Asia Pacific is estimated to dominate the global mobile value-added services market across the forecast period. The presence of massive population, launch of advanced communication technologies, growing smartphone proliferation, and booming telecommunications industry are key factors that contribute to the dominance of this region. China, Japan, and India are forecasted to be the top markets for mobile value-added services providers in this region. Launch of 5G network is also slated to catalyze mobile value-added services demand outlook.