Mobile Gambling Market
Report ID: SQMIG25N2019
Report ID: SQMIG25N2019
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Report ID:
SQMIG25N2019 |
Region:
Global |
Published Date: December, 2025
Pages:
188
|Tables:
116
|Figures:
69
Global Mobile Gambling Market size was valued at USD 82.4 billion in 2024 and is poised to grow from USD 92.29 billion in 2025 to USD 228.5 billion by 2033, growing at a CAGR of 12.0% during the forecast period (2026-2033).
Growth is supported by the widespread proliferation of smartphones, advancements in 5G and improved internet infrastructure, and the progressive easing of gambling regulations in key jurisdictions. These systems are critical for operators seeking to capture a user base that demands convenience and secure, accessible payment methods. The sports betting segment dominates global activity, driven by the popularity of live, in-play wagering during major sporting events. In 2024, Asia-Pacific maintained its leadership, accounting for the largest share of global mobile gambling revenue. North America followed, experiencing explosive growth as new markets opened due to widespread legalization. Asia-Pacific is also emerging as the fastest-growing region, fueled by high smartphone adoption and increasing internet availability. Suppliers are investing heavily in enhanced user interfaces, improved graphics, and AI-driven personalization to attract and retain a broader audience in an increasingly competitive and saturated digital marketplace. Although security risks such as cyberattacks remain a significant restraint, the essential appeal of convenient, on-the-go entertainment ensures consistent global demand through 2032.
How is AI Moving Mobile Gambling from a Game of Chance to a Science of Engagement?
Artificial Intelligence (AI) is fundamentally reshaping global mobile gambling market strategies by transforming platforms from static one-size-fits-all products into dynamic, personalized, and secure entertainment ecosystems. The primary application of AI is deep personalization; machine learning algorithms analyze a user's gameplay habits, betting history, and even in-app navigation to provide a completely tailored experience. This includes recommending specific casino games, suggesting sports bets aligned with past interests, and offering customized bonuses designed to maximize individual engagement and retention. Beyond personalization, AI is the engine behind real-time odds adjustment in sports betting, processing thousands of in-game data points faster than any human to provide dynamic, live-betting opportunities. In 2024, the industry also saw a major push in using AI for responsible gambling, with sophisticated systems now able to monitor player behavior in real-time to detect patterns of problematic gambling and trigger automated interventions, such as cool-off period suggestions or alerts, thereby helping operators meet stringent regulatory compliance standards.
Market snapshot - 2026-2033
Global Market Size
USD 81.86 Billion
Largest Segment
Sports Betting
Fastest Growth
Casino Games
Growth Rate
11.54% CAGR
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Global Mobile Gambling Market is segmented by Game Type, Platform, Payment Method, User Type, Device Type and region. Based on Game Type, the market is segmented into Casino Games, Sports Betting, Lottery, Poker and Bingo. Based on Platform, the market is segmented into Smartphones, Tablets and Wearable Devices. Based on Payment Method, the market is segmented into Credit/Debit Cards, E-Wallets, Cryptocurrency and Bank Transfers. Based on User Type, the market is segmented into Casual Gamblers, Experienced Gamblers and High Rollers. Based on Device Type, the market is segmented into Android Devices, iOS Devices and Other Devices. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Which Type Segment Holds the Largest Share, and Which Type Is Growing the Fastest?
The sports betting type segment remains the largest contributor to overall market activity. Its strength comes from nonstop global sports programming, strong fan engagement, and the rapid expansion of regulated sports wagering across major economies. Mobile-first platforms have amplified the popularity of live and in-play betting, offering dynamic odds, instant notifications, and personalized experiences that keep users highly engaged. This combination of convenience, excitement, and constant sports content makes sports betting the most commercially influential and dependable growth pillar in the market.
Within the type segment, casino games are emerging as the fastest-growing sub-segment. Their rapid expansion is supported by a rising preference for instant wins, immersive gameplay formats, and sophisticated mobile-optimized casino environments that deliver entertainment on demand. Slot games, live-dealer tables, and multiplayer interactive platforms continue to attract a growing user base due to their accessibility, rich graphics, and frequent content updates. This strong pull toward entertainment-driven gaming ensures casino games maintain the highest momentum among all type categories.
Which Age Group Drives the Highest Participation, and Which Age Group Is Growing Most Rapidly?
The 25–34 years age group drives the highest market participation. This demographic combines strong purchasing power with advanced digital literacy, making them reliable and repeat users across mobile gambling ecosystems. Their comfort with online transactions, preference for seamless digital experiences, and continuous engagement through social and entertainment platforms help sustain high activity levels. This group values convenience, rapid access to content, and integrated payment options, keeping them at the center of operator targeting strategies globally.
Meanwhile, the 18–24 years age group is expanding most rapidly. This younger audience is deeply embedded in digital culture, effortlessly navigating mobile apps and interactive platforms with a strong inclination toward real-time features. They respond quickly to socially integrated components, promotional incentives, and gamified environments that enhance participation. Although their spending capacity is evolving, their engagement levels are exceptionally high, and as their disposable income increases, they are expected to become one of the most influential growth engines shaping the future direction of the industry.
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Why is Europe the Global Hub for Mobile Gambling Innovation?
According to the global mobile gambling regional forecast, Europe holds the largest market share in 2024, driven by a highly mature regulatory landscape and a deep-rooted cultural affinity for sports betting and casino gaming. The region boasts some of the world's most established licensing frameworks, such as those in the UK and Malta, which foster a secure environment for operators and players. High smartphone penetration and the rapid adoption of advanced mobile payment solutions further solidify Europe's position as the global leader in innovation and revenue generation.
Mobile Gambling Market in United Kingdom
According to the global mobile gambling regional outlook, the UK market is the most mature and competitive globally, acting as the benchmark for regulation and product development. In 2024, growth is driven by sophisticated mobile apps offering "bet builder" features and real-time streaming of sports events. The market is also adapting to stricter player protection measures, but the high volume of active users ensures it remains a primary revenue engine for the region.
Mobile Gambling Market in Germany
As per the global mobile gambling regional analysis, Germany's market is undergoing a significant transformation under the Interstate Treaty on Gambling (GlüStV 2021). The regulated market is expanding steadily as licensed operators offer compliant mobile slots and sports betting products. While strict deposit limits and stake restrictions present operational challenges, the transition of players from the black market to legal, secure mobile platforms is driving sustainable growth.
Mobile Gambling Market in France
In the context of the global mobile gambling market, France is driven by a robust, regulated monopoly on lottery and a highly competitive sports betting sector. In 2024, mobile usage for sports wagering surged, particularly around major football events. The regulatory authority (ANJ) is heavily focused on player protection, pushing operators to implement advanced AI monitoring tools on their mobile apps to prevent problem gambling, ensuring a safer but highly active market environment.
How is North America Redefining the Mobile Gambling Landscape?
According to the global mobile gambling market forecast, North America holds the second-largest market share, characterized by explosive growth due to the rapid state-by-state legalization of online sports betting and iGaming. The region benefits from high disposable income and a strong sports culture, which drives immense engagement with mobile sportsbooks. The integration of betting with major sports leagues and media networks is creating a massive, highly engaged user base.
Mobile Gambling Market in United States
According to the global mobile gambling market outlook, the U.S. is the most dynamic market globally, fueled by the aggressive expansion of licensed mobile sportsbooks in states like New York, Ohio, and Illinois. The fierce competition among operators to acquire customers through lucrative bonuses and superior user interfaces is driving record-breaking handle and revenue numbers, establishing the U.S. as a critical growth vertical.
Mobile Gambling Market in Canada
As per the global mobile gambling market analysis, Canada's market is expanding rapidly, particularly following the launch of Ontario's fully regulated iGaming market. This legal framework has successfully transitioned grey market activity into a taxable ecosystem, attracting major global brands. Canadian players show a strong preference for diverse mobile casino content and single-event sports betting, contributing significantly to the region's market value.
Why is Asia-Pacific Emerging as a Mobile Gambling Powerhouse?
According to the global mobile gambling industry analysis, Asia-Pacific is projected to be the fastest-growing region, fueled by the sheer size of its mobile-first population and improving internet infrastructure. While the regulatory landscape varies significantly, the rising middle class in countries like India and the Philippines is driving demand for accessible mobile entertainment. The proliferation of affordable smartphones and low-cost data plans enables millions of new users to access betting platforms, creating a massive, untapped opportunity.
Mobile Gambling Market in Japan
According to the global mobile gambling market trends, Japan's market is evolving as users transition from traditional physical gaming to digital platforms. The sector is driven by the high popularity of mobile betting on legally sanctioned public sports like horse racing, boat racing, and bicycle racing. The tech-savvy population demands seamless, high-performance mobile interfaces, pushing operators to innovate in user experience and secure payment integration.
Mobile Gambling Market in South Korea
As per the global mobile gambling industry trends, South Korea is experiencing robust growth, supported by world-leading 5G networks and a massive base of young, tech-native gamers. The market sees significant activity in mobile sports betting and esports wagering. Stringent government regulations have created a highly controlled but lucrative legal market, where licensed operators invest heavily in mobile optimization to capture the growing demand from digital-native users.
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Mobile Gambling Market Drivers
Widespread Smartphone Penetration and 5G Rollout
Expanding Legalization and Regulatory Liberalization
Mobile Gambling Market Restraints
Significant Cybersecurity and Fraud Risks
Rising Social Concerns and Addiction Risks
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The competitive landscape of the global mobile gambling market statistics in 2024 is a highly dynamic and increasingly consolidated arena. Market-leading giants like Flutter Entertainment, Entain, and Bet365 continue to dominate through aggressive merger and acquisition strategies, technological superiority, and massive marketing budgets. In 2024, these key players focused on expanding their foothold in the lucrative and rapidly legalizing North American market, striking major media and league partnerships to acquire customers. Their primary strategies involve leveraging AI for personalization, enhancing their mobile-first platforms to support high-growth segments like in-play sports betting and live dealer casino games, and integrating robust responsible gaming features to navigate a complex regulatory environment. While these titans control a significant share, the market is also characterized by a vibrant ecosystem of specialized and innovative B2B suppliers and nimble startups, particularly in game development and platform technology, which creates a highly competitive environment for innovation.
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, the mobile gambling market's robust growth is primarily fueled by the dual drivers of widespread smartphone proliferation and the progressive legalization of iGaming, particularly in the high-value North American market. The competitive landscape is highly consolidated, with established giants like Flutter and Entain competing fiercely on technology and market access, while innovative B2B startups fuel the next generation of content. While significant restraints from cybersecurity threats and regulatory pressures concerning gambling addiction persist, the market outlook remains strong. Key growth verticals are clearly defined by the dominance of in-play sports betting and a technological shift toward immersive live dealer and social casino formats. The fundamental, non-negotiable demand for convenient, on-the-go entertainment, combined with the immense tax revenue potential, ensures resilient global demand.
| Report Metric | Details |
|---|---|
| Market size value in 2024 | USD 82.4 billion |
| Market size value in 2033 | USD 228.5 billion |
| Growth Rate | 12.0% |
| Base year | 2024 |
| Forecast period | 2026-2033 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
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| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
Methodology
For the Mobile Gambling Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Mobile Gambling Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
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With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Mobile Gambling Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Mobile Gambling Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
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Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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Global Mobile Gambling Market size was valued at USD 81.86 Billion in 2023 and is poised to grow from USD 91.31 Billion in 2024 to USD 218.75 Billion by 2032, growing at a CAGR of 11.54% during the forecast period (2025–2032).
The competitive landscape of the global mobile gambling market statistics in 2024 is a highly dynamic and increasingly consolidated arena. Market-leading giants like Flutter Entertainment, Entain, and Bet365 continue to dominate through aggressive merger and acquisition strategies, technological superiority, and massive marketing budgets. In 2024, these key players focused on expanding their foothold in the lucrative and rapidly legalizing North American market, striking major media and league partnerships to acquire customers. Their primary strategies involve leveraging AI for personalization, enhancing their mobile-first platforms to support high-growth segments like in-play sports betting and live dealer casino games, and integrating robust responsible gaming features to navigate a complex regulatory environment. While these titans control a significant share, the market is also characterized by a vibrant ecosystem of specialized and innovative B2B suppliers and nimble startups, particularly in game development and platform technology, which creates a highly competitive environment for innovation. 'Flutter Entertainment', 'Entain', 'DraftKings', 'Bet365', 'Evolution Gaming Group', 'Betsson AB', '888 Holdings (evoke plc)', 'Kindred Group', 'MGM Resorts International (BetMGM)', 'Caesars Entertainment', 'Light & Wonder', 'Playtech'
The near-ubiquitous adoption of smartphones is the primary engine for market growth, placing a casino or sportsbook in billions of pockets. This is amplified by the mass rollout of 5G and high-speed internet, which enables the seamless, high-definition streaming and real-time interaction required for live dealer games and in-play sports betting. This technological advancement eliminates latency and provides an accessible, convenient, and instant user experience. This directly boosts the global mobile gambling market growth.
Integration of Social and Community Features: A prominent market trend is the deep integration of social features directly into mobile gambling platforms. Operators are moving beyond solo gameplay to create community-driven experiences, incorporating elements like leaderboards, in-game chat, and friend challenges to boost engagement. In 2024, this trend accelerated with the rise of "bet with streamer" and social casino formats, which foster a loyal community and increase player retention by adding a layer of social entertainment. This is one of the key trends driving the global mobile gambling market.
Why is Europe the Global Hub for Mobile Gambling Innovation?
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