Mixed Martial Arts Equipment Market Trends

Skyquest Technology's expert advisors have carried out comprehensive research on the mixed martial arts equipment market to identify the major global and regional market trends and growth opportunities for leading players and new entrants in this market. The analysis is based on in-depth primary and secondary research to understand the major market drivers and restraints shaping the future development and growth of the industry.

Mixed Martial Arts Equipment Market Dynamics

Mixed Martial Arts Equipment Market Drivers

Growth in Global MMA Participation and Viewership

  • Equipment sales are being driven by the increasing global popularity of overseas mixed martial arts promotions such as the UFC and ONE Championship. Over 1.2 million pay-per-view buys took place at UFC 300 in 2024, showing massive fan support. Demand for gloves, pads, and training gear is driven by an increase in amateur mixed martial arts and fitness program participation, especially in North America, Europe, and Asia-Pacific, where MMA gym memberships increased by more than 15% between 2023 and 2024.

Increasing Health Cross-training and Consciousness

  • All around the globe, amateur fitness fans are embracing mixed martial arts-influenced training programs. At upscale gyms, MMA-focused training classes are increasingly becoming sought after. ClassPass indicated a 20% spike in bookings for MMA-influenced workouts in 2025. This has driven growth within the market beyond professional fighter culture by increasing interest in multifunctional equipment such as punching bags, shin guards, and hand wraps.

Mixed Martial Arts Equipment Market Restraints

Injury Risk and Regulatory Issues

  • Since it can cause harm, mixed martial arts (MMA) continue to be debated despite its popularity. In some areas, governments and health boards have urged stricter regulations. Due to safety issues, MMA gym licenses were postponed in parts of Africa and India in 2024. This regulatory reluctance limits the growth of training centers and, therefore, the sale of related equipment.

High Costs of Advanced Equipment

  • High-end MMA gear, including international brands and smart wearables, remains costly. Based on a survey of German voters in 2025, more than 40% of amateur MMA trainees reported the cost being a hindrance to the purchase of high-end gloves or punching bags. This impedes the development of high-end product markets and impacts take-up, particularly among value-sensitive nations.
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Global Mixed Martial Arts Equipment Market size was valued at USD 1.33 Billion in 2023 and is poised to grow from USD 1.39 Billion in 2024 to USD 2.00 Billion by 2032, growing at a CAGR of 4.64% in the forecast period (2025-2032).

The major players in the rather consolidated mixed martial arts equipment industry deal with athlete endorsements and product innovations. As established players, Venum and Hayabusa are using their endorsements with top leagues (such as the UFC) to raise brand visibility. Athletes such as Century Martial Arts are targeting amateur athletes and establishing online shops. Strategic collaborations, like fighter-sponsored gear lines rolled out in 2024–2025, assist companies in establishing loyal consumer bases and differentiating themselves from competitors. 'Venum', 'UFC', 'Everlast Worldwide Inc.', 'Century Martial Arts', 'Combat Sports International', 'Revgear', 'Twins Special', 'RDX Sports', 'Ringside Inc.', 'Fairtex', 'Adidas Combat Sports', 'Title Boxing', 'ProForce', 'Meister MMA', 'Cleto Reyes'

Equipment sales are being driven by the increasing global popularity of overseas mixed martial arts promotions such as the UFC and ONE Championship. Over 1.2 million pay-per-view buys took place at UFC 300 in 2024, showing massive fan support. Demand for gloves, pads, and training gear is driven by an increase in amateur mixed martial arts and fitness program participation, especially in North America, Europe, and Asia-Pacific, where MMA gym memberships increased by more than 15% between 2023 and 2024.

Integration of Smart Technology: MMA training is increasingly being transformed through wearables such as impact sensors and smart gloves. Due to the real-time analysis of performance provided by the wearables, both coaches and trainees find them appealing. One glove prototype Bluetooth-enabled that Hayabusa came up with in 2024 made waves both in Asia and North America. Technological-minded fans remain attracted to the sport by the movement towards computer-based coaching and monitoring of performance.

Can North American Brands Sustain their Grip on Global Market?

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Global Mixed Martial Arts Equipment Market
Mixed Martial Arts Equipment Market

Report ID: SQMIG25J2104

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