Mixed Martial Arts Equipment Market Updates

Skyquest Technology's expert advisors continuously track and analyze the latest developments and updates related to mixed martial arts equipment market. Our team of analysts stay abreast of all the recent news stories shaping the industry including new product launches by major companies, strategic partnerships, M&As, Patent filings and industry and regulatory developments.

Mixed Martial Arts Equipment Market News

in Mixed Martial Arts Equipment Market
  • Everlast Worldwide Inc. introduced the Everlast Smart Boxing Bag, a cutting-edge product in the world of MMA gear, in May 2024. The intelligent bag features advanced sensors to track punch speed, force, and technique and transmit the data to an app for live feedback, performance tracking, and goal setting, revolutionizing training for enthusiasts and professionals.
  • UFC, the World's Leading mixed martial arts organization, unveiled a game-changing redesign of the legendary UFC Official Fight Glove, in April 2024. It provides fighters with enhanced protection, better fit, more comfort, and ultimate flexibility. VICIS RDI created and engineered the new glove. The same team designs products for the VICIS, SCHUTT, and TUCCI brands and a leading sports equipment company to reduce the impact of sports-related head injuries.
  • UFC, the largest mixed martial arts organization in the world, announced VENUM, in March 2024, the world's leading combat sports apparel marketer and distributor of combat sports apparel and accessories. It will continue to be UFC's exclusive worldwide outfitting partner through 2029. UFC's licensing representative, IMG, negotiated the new long-term agreement, which had served as UFC's previous outfitting and apparel agreements with VENUM.
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Global Mixed Martial Arts Equipment Market size was valued at USD 1.33 Billion in 2023 and is poised to grow from USD 1.39 Billion in 2024 to USD 2.00 Billion by 2032, growing at a CAGR of 4.64% in the forecast period (2025-2032).

The major players in the rather consolidated mixed martial arts equipment industry deal with athlete endorsements and product innovations. As established players, Venum and Hayabusa are using their endorsements with top leagues (such as the UFC) to raise brand visibility. Athletes such as Century Martial Arts are targeting amateur athletes and establishing online shops. Strategic collaborations, like fighter-sponsored gear lines rolled out in 2024–2025, assist companies in establishing loyal consumer bases and differentiating themselves from competitors. 'Venum', 'UFC', 'Everlast Worldwide Inc.', 'Century Martial Arts', 'Combat Sports International', 'Revgear', 'Twins Special', 'RDX Sports', 'Ringside Inc.', 'Fairtex', 'Adidas Combat Sports', 'Title Boxing', 'ProForce', 'Meister MMA', 'Cleto Reyes'

Equipment sales are being driven by the increasing global popularity of overseas mixed martial arts promotions such as the UFC and ONE Championship. Over 1.2 million pay-per-view buys took place at UFC 300 in 2024, showing massive fan support. Demand for gloves, pads, and training gear is driven by an increase in amateur mixed martial arts and fitness program participation, especially in North America, Europe, and Asia-Pacific, where MMA gym memberships increased by more than 15% between 2023 and 2024.

Integration of Smart Technology: MMA training is increasingly being transformed through wearables such as impact sensors and smart gloves. Due to the real-time analysis of performance provided by the wearables, both coaches and trainees find them appealing. One glove prototype Bluetooth-enabled that Hayabusa came up with in 2024 made waves both in Asia and North America. Technological-minded fans remain attracted to the sport by the movement towards computer-based coaching and monitoring of performance.

Can North American Brands Sustain their Grip on Global Market?

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Global Mixed Martial Arts Equipment Market
Mixed Martial Arts Equipment Market

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