USD 402.20 million
Global Men’s Swimwear Market Size, Share, Growth Analysis, By Style(Trunks, briefs), By Distribution channel(Retail stores, online platforms) - Industry Forecast 2024-2031
Report ID:
SQMIG25M2030 |
Region:
Global |
Published Date: March, 2024
Pages:
223
|
Tables:
64 |
Figures:
75
Global Men’s Swimwear Market Insights
Global Men’s Swimwear Market size was valued at USD 402.20 million in 2022 and is poised to grow from USD 415.7 million in 2023 to USD 534.02 million by 2031, growing at a CAGR of 3.20% during the forecast period (2024-2031).
The global men's swimwear market has witnessed steady growth driven by evolving fashion trends, increased emphasis on active lifestyles, and rising awareness of diverse swimwear options.
Performance-focused designs, sustainable materials, and innovative features have gained prominence, appealing to a broad demographic of consumers.
E-commerce expansion has facilitated greater accessibility to a variety of styles and sizes.
Influences from athleisure and beach-to-street styles have led to versatile designs suitable for various settings.
As consumers seek both comfort and style, the market continues to adapt, offering a range of options from classic cuts to more daring and functional choices, fostering a competitive and dynamic industry landscape.
US Men’s Swimwear Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
online platforms
Fastest Growth
online platforms
Growth Rate
3.20% CAGR
Global men’s swimwear market by region
Country Share for North America (%)
Global men’s swimwear market by distribution channel
Global men’s swimwear market by distribution channel
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Global Men’s Swimwear Market Segmental Analysis
The global men's swimwear market can be segmented based on style, distribution channel and region. Style categories include trunks, briefs, boardshorts, and jammers, each catering to different preferences and activities. Distribution channels encompass retail stores, online platforms, and specialty stores. Geographically, the market spans North America, Europe, Asia-Pacific, and the rest of the world.
Men’s Swimwear Market Analysis by Style
Boardshorts and trunks tend to be among the largest segments in the men's swimwear market. These styles offer a balance of comfort, style, and functionality, making them popular choices for various water-based activities.
The fastest-growing segment can depend on a range of factors including fashion trends, cultural influences, and technological advancements. For instance, performance-oriented swimwear like jammers and technical fabric options may experience growth due to the increasing interest in fitness and water sports.
Men’s Swimwear Market Analysis by Distribution Channel
The online retail segment was experiencing significant growth in the men's swimwear market. Online shopping was becoming increasingly popular due to its convenience, wide product range, and ease of comparing prices and styles. This segment was also attractive to consumers who preferred a broader selection of styles, sizes, and brands that might not be available in local physical stores.
Brick-and-mortar retail, particularly specialty swimwear shops and resort shops, also remained important, especially for customers who valued the ability to try on swimwear before purchasing.
Global men’s swimwear market by distribution channel, 2023 (%)
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Global Men’s Swimwear Market Regional Insights
The largest segment in the men's swimwear market has typically been North America, primarily driven by the United States' consumer base and its beach culture. Europe has also held a significant share due to countries like Italy, Spain, and France with strong beach tourism and fashion preferences.
The fastest-growing segment could be the Asia-Pacific region, driven by rising disposable incomes, urbanization, and changing lifestyle preferences. Countries like China and India have been experiencing rapid growth in the middle-class population, leading to increased spending on leisure activities like beach vacations and swimming, consequently boosting the demand for men's swimwear.
Global men’s swimwear market by geography, 2024-2031
- Largest
- Fastest
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Global Men’s Swimwear Market Dynamics
Men’s Swimwear Market Drivers
Fashion Trends and Lifestyle Changes
- Changing fashion trends and evolving consumer preferences for stylish and comfortable swimwear can drive demand for men's swimwear. As people become more conscious of their appearance and lifestyle choices, they may opt for swimwear that aligns with their fashion sensibilities.
Increasing Participation in Water-based Activities
- The growing popularity of water-based activities such as swimming, surfing, beach vacations, and water sports can boost the demand for men's swimwear. As more men engage in these activities, they require appropriate and functional swimwear that enhances their performance and comfort.
Men’s Swimwear Market Restraints
Economic Factors
- Economic uncertainties and fluctuations can impact consumer spending patterns, including their willingness to invest in non-essential items like swimwear. During economic downturns, consumers might prioritize essential purchases over discretionary ones, affecting the demand for men's swimwear.
Seasonal Nature of the Market
- The men's swimwear market is often seasonal, with higher demand during warmer months and vacation seasons. This seasonality can result in uneven sales throughout the year and can be a challenge for manufacturers and retailers to manage inventory and meet demand fluctuations.
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Global Men’s Swimwear Market Competitive Landscape
The global men's swimwear market features a competitive landscape characterized by established brands like Speedo, Nike, and Adidas, leveraging their reputation and innovative designs to capture significant market share. Emerging players such as Onia and Mack Weldon are disrupting the market with unique materials and style approaches. Online retail channels are crucial battlegrounds, with Amazon and specialized e-commerce platforms intensifying competition. The market's growth is also driven by increasing health-consciousness and fashion-forward attitudes among men. As trends like sustainable materials and diverse body-positive representations gain prominence, the competition is pushing companies to cater to evolving consumer preferences while maintaining quality and aesthetics.
Men’s Swimwear Market Top Player’s Company Profiles
- Speedo - United Kingdom
- Nike - United States
- Adidas - Germany
- Quiksilver - United States
- Billabong - Australia
- O'Neill - United States
- Arena - Italy
- Calvin Klein - United States
- Tommy Hilfiger - United States
- Hugo Boss - Germany
- Rip Curl - Australia
- Volcom - United States
- Perry Ellis International - United States
- Ralph Lauren - United States
- Diesel - Italy
- Jack & Jones (Bestseller) - Denmark
- H&M (Hennes & Mauritz) - Sweden
- Patagonia - United States
- Vilebrequin - France
- Abercrombie & Fitch - United States
Men’s Swimwear Market Recent Developments
- In January 2023, Australian swimwear brand Seafolly was acquired by US private equity firm L Catterton. The deal was valued at USD 390 million (USD 280 million).
- In February 2023, British swimwear brand Speedo was acquired by Japanese conglomerate Descente. The deal was valued at £2.3 billion (USD 2.9 billion).
- In March 2023, US swimwear brand Quiksilver was acquired by Boardriders Inc. The deal was valued at USD 1.1 billion.
- In April 2023, Italian swimwear brand Arena was acquired by Chinese sportswear company Anta Sports. The deal was valued at €700 million (USD 790 million).
- In May 2023, US swimwear brand Tommy Bahama was acquired by Authentic Brands Group. The deal was valued at USD 300 million.
Global Men’s Swimwear Key Market Trends
- Rise of Sustainable and Ethical Swimwear: Just like in the broader fashion industry, there was a growing trend toward sustainable and ethical practices in men's swimwear. Consumers were becoming more conscious of the environmental and social impacts of their clothing choices. This led to an increased demand for swimwear made from eco-friendly materials, such as recycled plastics or organic fabrics. Brands that emphasized their commitment to sustainable production and transparent supply chains were likely to gain a competitive edge.
- Innovations in Design and Functionality: The men's swimwear market was experiencing a surge in innovation in terms of design and functionality. This included the incorporation of advanced fabrics with improved performance features like UV protection, moisture-wicking, quick-drying, and enhanced comfort. Additionally, swimwear designs were becoming more versatile, blurring the lines between swim trunks and casual shorts. This trend was driven by consumer preferences for multi-purpose clothing that could seamlessly transition from beachwear to everyday wear.
- Personalization and Customization: Customization was becoming an increasingly important aspect of the men's swimwear market. Many consumers were seeking unique designs and styles that reflected their individual personalities. Brands that offered options for personalized prints, colors, and even sizing were likely to attract a loyal customer base. Advances in technology and manufacturing were making it easier for companies to offer customizable options without significantly increasing costs.
Global Men’s Swimwear Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Product types team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our analysis, the global men's swimwear market is poised for growth in the coming years, driven by evolving fashion trends, increasing awareness of active lifestyles, and rising travel and leisure activities. With a focus on comfort, style, and sustainable materials, manufacturers are likely to offer diverse options such as trunks, boardshorts, and briefs. E-commerce expansion and social media influence will further boost market visibility. As consumers seek both functionality and fashion-forward choices, the market's prospects are optimistic, fostering innovation in design, fabric technology, and marketing strategies to cater to a dynamic and growing consumer base.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 402.20 million |
| Market size value in 2031 | USD 534.02 million |
| Growth Rate | 3.20% |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Million |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Global Men’s Swimwear Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Global Men’s Swimwear Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Global Men’s Swimwear Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Men’s Swimwear Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Men’s Swimwear Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Global Men’s Swimwear Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
Global Men’s Swimwear Market Report Snapshots
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