USD 3.5 billion
Massage Oil Market Size, Share, and Growth Analysis
Massage Oil Market By Product (Olive Oil, Almond Oil), By Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores), By End Use (Adult, Baby), By Application, By Region - Industry Forecast 2025-2032
Report ID:
SQMIG30L2295 |
Region:
Global |
Published Date: March, 2025
Pages:
186
|Tables:
88
|Figures:
71
Format -
Massage Oil Market Insights
Massage Oil Market size was valued at USD 3.5 billion in 2023 and is poised to grow from USD 3.76 billion in 2024 to USD 6.65 billion by 2032, growing at a CAGR of 7.4% during the forecast period (2025-2032).
The popularity of spa treatment at home presents another remarkable opportunity for the market expansion. Massage oils play an important role in this trend, as it allows consumers to create a spa-like atmosphere in their comfort space, to get the medical benefits while relaxing. Increasing awareness about the benefits of massage therapy, such as the reduction in stress, pain relief and better circulation, is projected to aid in market growth. The report also detects an increase in the use of essential oils in massage mixtures, as they provide additional medical benefits. The massage oil market is experiencing an increase in popularity due to the increasing demand in spas, salons and home use.
The rise in establishments of spas and wellness centers globally has created a substantial demand for spa essential products such as massage oils, serums, moisturizers, toners and mists, masks and creams, and others. They are considered extremely effective in addressing a range of physical and mental health conditions. With the growing pace of urbanization, working professionals are forced to follow a hectic lifestyle that can lead to health issues such as depression, stress, neck pain, and back pain, compelling them to choose massage therapy.
The rapidly advancing cosmetic and the personal care sector and widespread use of social media platforms have further created widespread awareness regarding the advantages of massage oils, leading to continuous developments by market players to launch more effective and natural offerings.
Market Key Attributes
In September 2024, globally recognized leader Welda announced the launch of his leveling facial care and facial cleaning area on Natural Skincare. The new area includes a mild facial cleanser, moisturizing tones and smoothing of day and night cream, each designed to complete a variety of skin that promotes a young and light color. These details emphasize the stability of Welda and the ongoing obligation to normal skin care by incorporating stability and citrus, organic ingredients and environmentally friendly packaging. In May 2024, the Australian Start -FUP intentions introduced their long-term products, natural Tingle Balm and expanded the presence of the market. This innovative product is designed to serve as both oil and an oil-based intimate lubricant and is designed with a mixture of organic and all natural ingredients. These botanical extracts work to stimulate a mild and tingling sensation, relaxation, erotic experiences. In September 2023, Welda expanded its legendary skin area by introducing a facial specific, 100% vegetarian skin care collection designed to provide intensive nutrition and hydration. This launch was a strategic step to accommodate the growing consumer demand for clean, plant-based beauty products that correspond to moral and environmental values. The new collection of skin food facial care uses the benefits of powerful plant-based ingredients, including pensions, chamomile, calendula, rosemary extracts and sunflower oils, known for their soothing, anti-inflammatory and deep moisturizing properties.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Adult
Fastest Growth
Baby
Growth Rate
7.4% CAGR
Global Massage Oil Market ($ Bn)
Country Share for North America Region (%)
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Massage Oil Market Segments Analysis
Global Massage Oil Market is segmented by Product, Distribution Channel, End Use, Application and region. Based on Product, the market is segmented into Olive Oil, Almond Oil, Coconut Oil, Citrus Oil and Others. Based on Distribution Channel, the market is segmented into Supermarkets and Hypermarkets, Specialty Stores, E-commerce and Others. Based on End Use, the market is segmented into Adult and Baby. Based on Application, the market is segmented into Spa and Wellness Centers, Medical Therapeutics and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Analysis by Product
As per global massage oil market outlook, almond oil segment dominated the market with a CAGR 36.1% in 2024. Almond oil has traditionally been popular in massage therapy because of its nutritious nature and many health benefits. It is recognized for its excellent moisturizing properties due to its high vitamin, fatty acids and antioxidant materials, which help to nourish and moisturizing the skin. It has infected massage oils with popular almonds in massage therapy, especially for dry, sensitive or ripe skin. The presence of omega-3 fatty acids gives these oils a natural anti-inflammatory trait, giving them a beneficial alternative for individuals with conditions such as muscle pain, joint reservations or arthritis. Increase in increasing almond-based massage oils affected, especially on platforms such as Instagram and YouTube, has created a positive view among consumers about their multifunctional benefits and supports market expansion. As per global massage oil market analysis, the coconut oil segment is expected to grow with a fastest CAGR in the market from 2025 to 2032. The presence of lauric acid also leads to natural antibacterial, fungicides and antiviral properties, making it an attractive alternative for people looking for a natural oil for massage that can contribute to skin health by preventing infection or fungal states. Coconut oil is known for its therapeutic properties, making it a popular alternative in both professional and Do-It-Yourself massage settings. The deep moisturizing effect has made it ideal for massage, especially for individuals with the dry or flaky skin.
Analysis by End Use
As per global massage oil market forecast, the adult segment dominated the market in 2024. In different age groups, especially middle-aged and older individuals, adults, rapid relaxation, health benefits and self -care solutions. As a result, the appeal to massage oils has expanded beyond traditional medical use, which will become an important component of self-care and welfare routine. Many individuals turn to mindfulness and resting practice due to increase in stress levels, work pressure and family responsibility, causing sufficient demand for massage oils for de-stress and self-care. In a domestic child and infant, an important role to play in this trend, indicating that small parents and middle-aged consumers are preferred.
As per our global massage oil market analysis, the baby segment is expected to register the fastest growing CAGR record during the forecast period. Increasing use of massage treatments to ensure healthy skin and bone health between infants has promoted the adoption of massage oils developed specifically for infants. The products specifically designed for these demographics which helps to hydrate and calm the dry and sensitive skin. Parents are looking for hypoallergenic products for their children. The demand for free massage oils from chemicals, scents and preservatives has increased natural and organic baby massage oil products, which has helped in the market increase.
Global Massage Oil Market By End Use (%)
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Massage Oil Market Regional Insights
North America dominated the market and was responsible for a sufficient revenue share in the market in 2024. Facilities such as spas and wellness centers receive noticeable traction as a result of the ever-growing population of workers in the region and their busy lifestyle. It has given rise to strong demand for products such as massage and body oil that provides immediate relief and relaxation. In addition, increasing consumer interest in aromatherapy is another major industry driver in regional economies.
U.S. country in the massage oils is often marketed for their therapeutic effects on pain management, especially for conditions such as neck muscles, joint pain, arthritis and headache. The rapidly growing fitness and gym culture in the economy, especially the Millennium and Generation Z, are used in the development of the market, because these oils are widely used in production processes after training. Oils with ingredients such as Arnica, Menthol and Ginger are very popular in wellness functions and SPA for their natural anti-inflammatory and pain-relieving properties.
Asia Pacific is expected to grow with the largest CAGR from 2025 to 2032 in the global market. The region has a long history of using oils for medical purposes in many cultures, especially traditional treatment practices such as Ayurveda (India), traditional Chinese medicine (TCM) and Thai massage. These ancient practices often include massage oils to promote physical and mental welfare and seek these products as an important component of such treatments for these products.
China was responsible for sufficient revenue shares in the Asia Pacific region in the market in 2024. Massage oils that help to restore post-work, reduce muscle swells and promote relaxation after exercise, and become more popular with fitness enthusiasts. Social media platforms such as Vichat, Weibo and Douin greatly affect the consumer's behavior. Europe's massage oil market had the largest global revenue share of 34.9% in 2024. The increasing popularity of self-care routine and welfare practice among regional consumers has promoted the appeal of products that increase physical and mental welfare, such as massage oil. In addition, natural, organic and moral citrus products have increasing preference, consumers are becoming increasingly awake if the ingredients used in individual care solutions prefer to include people with low chemicals, parabens and synthetic aroma. Germany was responsible for the largest income share in the regional industry in 2024, which focuses on the growing trend of welfare and health among the country's population. The massage oil market is witnessing a steady increase because of the growing popularity of welfare tourism, spa culture and traditional medical practice in the Middle East and the Africa region. Countries like the United Arab Emirates, Saudi Arabia and South Africa are demanding, especially in luxurious wellness resorts and high-end spa. The UAE expands the welfare sectors, attracts international brands and increases the demand for essential and infected premium massage oils with herbal extracts. Dubai and Abu Dhabi are the houses in many luxurious spas and five-star hotels that require high quality and organic massage oils.
The Latin America region act as a prominent player in the market, supported by individual care, natural skin care products and increases attention to alternative medicine. Brazil, Mexico, and Argentina are leading markets due to their well-established beauty and wellness industries. Brazil, with its vast biodiversity, is a hub for plant-based and organic massage oils. Brazil is one of the fastest-growing markets for massage oils in Latin America, driven by a strong beauty and wellness culture. The country is rich in natural ingredients such as andiroba and copaiba oil, which are widely used in massage and therapeutic treatments.
Global Massage Oil Market By Geography
- Largest
- Fastest
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Massage Oil Market Dynamics
Massage Oil Market Drivers
Increasing Awareness of Essential Oils
- Essential oils have attracted considerable attention in recent years due to their medical properties. Many essential oils are known for calm, refreshing or pain-relieving effects, making them ideal for use in massage oils. Raising awareness of the benefits of essential oils has inspired consumers to find massage oils that include these natural ingredients. With the growing trend of essential oils, the massage oil market industry has been predicted to continuously increase the demand for products that comfort them.
Increasing Popularity of Massage Medication
- Massage therapy has become increasingly popular in recent years because people want ways to relieve stress, improve their general welfare and address specific health conditions. Massage oils cause lubrication, reduce friction and allow the doctor to function more effectively on the muscles. As the demand for massage therapy increases, the market is expected to benefit from massage oils. This increasing popularity is due to an increase in demand for massage oils, as they are an important component of many massage techniques.
Massage Oil Market Restraints
High Cost of Premium and Organic Oils
- The increasing demand for natural and organic massage oils has led to a rise in product prices, making them less affordable for price-sensitive consumers. Many massage oils use essential oils, extracts of the cold pressure system and rare vegetation materials, which are more expensive for the source and process. This price barrier prohibits market expansion, especially in development areas where consumers can choose cheaper, synthetic alternatives.
Possible Allergic Reactions and Skin Sensitivity
- One of the main concerns associated with massage oils is the risk of allergic reactions and skin irritation, which may occur due to some ingredients. Essential oils, walnut-based oils (such as almonds or coconut) and synthetic aroma can trigger allergies or sensitivity to some individuals, causing massage oils to be used carefully adoption. This resulted in dermatologically tested and increased the demand for hypoallergenic yoga's. However, developing such yogas involves further research and testing, the costs of continuing and limiting the options for budget -conscious consumers.
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Massage Oil Market Competitive Landscape
The global massage oil industry is very competitive, focusing on product innovation, organic totals and strategic partnerships to gain a competitive advantage. There were prominent players like Biotone, Bon Vital, The Body Shop, Himalaya Wellness, which dominate the market by offering different types of oils for medical, aromatherapy and spa applications. Companies invest rapidly in R&D to develop skin-friendly, hypoallergenic and environmentally conscious yogas to meet the growing consumers' demand for natural and chemical-free products.
Top Player’s Company Profiles
- Biotone (US)
- Bon Vital (US)
- The Body Shop (UK)
- Himalaya Wellness (India)
- Now Foods (US)
- Weleda (Switzerland)
- Aura Cacia (US)
- Kneipp (Germany)
- L'Occitane (France)
- Badger Balm (US)
- Majestic Pure (US)
- Forest Essentials (India)
- Nature’s Alchemy (US)
- Maple Holistics (US)
Recent Developments
- In February 2024, Weleda expanded its facial care offerings with the introduction of the Plumping and Rejuvenating lines. The Plumping range targets early signs of aging using pomegranate seed oil and maca root peptides to support skin renewal and improve elasticity. The Rejuvenating line incorporates blue gentian, edelweiss, and cica to mimic natural collagen effects, reducing deep wrinkles and enhancing facial contours.
- In January 2024, Bath and Body Works announced that the entire Body Care product of the brand was improved to meet consumers' demand for advanced and safe solutions. The products have been overhauled to become sulphate and paraban-free and include known ingredients such as Shia butter, coconut oil, pro-vitamin B5 and aloe. These upgrades are used on the company's individual care services and exclusive aroma, including bestseller, wellness collections, men's category and new sugar category.
- In December 2023, Biotone offered professional massage and spa therapy products their 'Plant Plus Massage Lotion', especially designed for the environmentally conscious doctor. This product is designed to fulfill the rapidly developed pure standards promoted by environmentally friendly organizations. The ingredients used are obtained from sunflower oil and jojoba, Stearley oils, giving smooth structures and long -lasting effects. The product is ideal for lymphatic drainage and oncology massage and is available in 1-gallon and 8-ounce sizes.
Massage Oil Key Market Trends
- Expanding Spa and Wellness Industry: The global spa and wellness industry has been witnessing remarkable growth, particularly in luxury and wellness tourism. The rising number of hotel spas, medical spas and wellness clinics integrating massage therapy for therapeutic and relaxation benefits has contributed to the surge in demand. In addition, the company's wellness programs, which include massage treatments for stress management, have continued to use high quality massage oils in different fields. As more consumers seek rejuvenation experiences, resorts, wellness retreats, and premium spa centers have expanded their offerings to include a variety of massage therapies using specialized oils.
- Rise of Durable and Environmentally Friendly Products: Consumers are actively looking for products that are free of cruelty towards animals, moral citrus and harmful chemicals such as parabens and sulfates. In addition, the government rules and certification for organic and permanent products are encouraged to use cleaner areas. Brands are responding by offering biodegradable packaging, sustainably harvested ingredients, and vegan formulations to cater to this eco-conscious audience.
Massage Oil Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.
According to SkyQuest analysis, the hectic lifestyle of customers propels the massage oil market demand as massage oils are used for the treatment of various muscle problems such as muscular dystrophy and arthritis. Many sports people and athletes use body massage oils for the treatment of muscle sores and pains. There is a rapid rise in the number of spas and an increase in the use of body almond massage oils for medical purposes. Aroma therapy, or essential oil therapy, refers to a range of traditional, alternative or complementary therapies that use essential oils and other aromatic plant compounds. People are more inclined towards the products or services they avail and educate themselves to be aware of the benefits of health care products such as massage oils, which aid in the treatment of various muscle disorders and diseases such as sore muscles and normal muscle pain. Oils are also used in different treatments of accidental injuries such as car accidents or injuries to soldiers at work. Many times, car accidents may lead to internal and soft tissue damage. Many physiotherapists use body massage oils such as almond and jojoba oil in the treatment of chronic accidental injuries is some of the massage oil market trends.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 3.5 billion |
| Market size value in 2032 | USD 6.65 billion |
| Growth Rate | 7.4% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Massage Oil Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Massage Oil Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Massage Oil Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Massage Oil Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Massage Oil Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Massage Oil Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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