USD 13.1 billion
Global Marketing Automation Market Size, Share, Growth Analysis, By Type(Marketing Analytics, Email Marketing), By Deployment (Cloud-based, On-premise), By Application(Lead Management, Email Marketing) - Industry Forecast 2023-2030
Report ID: SQMIG45A2157 | Region: Global | Published Date: December, 2023 | Pages: 157 | Tables: 94 | Figures: 76
Global Marketing Automation Market Insights
Global Marketing Automation Market size was valued at USD 13.1 billion in 2021 and is poised to grow from USD 15.4 billion in 2022 to USD 18.07 billion by 2030, growing at a CAGR of 17.54% in the forecast period (2023-2030).
In recent years, the global marketing automation market has been changing preferences and demands by increasing reliance on digital strategies. The pursuit of operational efficiency, personalized customer experiences, and the need to streamline marketing workflows are the key drivers of the market. Moreover, the automation capabilities for data analysis and customer segmentation are enhanced by integrating AI and machine learning technologies.
Additionally, cloud-based platforms and other diverse range of solutions are gaining traction. Regionally, North America and Europe are prominent adopters, while emerging economies show growing interest in marketing automation solutions for business optimization. However, data privacy concerns and the complexity of implementing robust automation systems present challenges.
Market snapshot - (2023-2030)
Global Market Size
Largest Segment
Email Marketing,
Fastest Growth
Marketing Analytics
Growth Rate
17.54% CAGR
Global Marketing Automation Market ($ Bn)
Country Share for North America Region (%)
Global Marketing Automation Market By Type ($ Bn)
Global Marketing Automation Market By Type (%)
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Global Marketing Automation Market Segmental Analysis
The global marketing automation market is segmented into four major segments i.e. by by type, by deployment, by application, and region. Based on type, it is divided into marketing analytics, email marketing, social media marketing, lead nurturing and lead scoring, campaign management, and other innovative formats. Based on deployment, it is bifurcated as cloud-based, on-premise. Based on application it is segregated into, lead management, email marketing, social media marketing, analytics and reporting, and others. Based on region, the market is segmented into North America, Europe, Asia-Pacific, Latin America, Middle East & Africa.
Analysis by Type
Email marketing has been a longstanding and highly effective channel, often serving as a foundational element in marketing strategies. Its ability to facilitate direct and personalized communication with audiences makes it a preferred choice for customer engagement and lead nurturing. Email marketing platforms offer robust automation features, enabling businesses to streamline campaigns and target audiences with precision.
Growing emphasis on data-driven strategies fuels the demand for marketing analytics, providing valuable insights into campaign performance and customer behavior. Businesses increasingly prioritize optimizing marketing spend and return on investment, driving the adoption of analytics tools to measure and enhance marketing effectiveness. The integration of artificial intelligence and machine learning in marketing analytics accelerates the pace of innovation, offering predictive and prescriptive analytics capabilities.
Analysis by Application
Lead management is foundational for businesses, ensuring efficient tracking, nurturing, and conversion of potential customers into actual sales. It directly aligns with sales processes, enhancing collaboration between marketing and sales teams for a cohesive customer journey. Effective lead management contributes to building strong customer relationships, a crucial aspect of sustained business success.
The increasing emphasis on data-driven decision-making propels the demand for marketing analytics, providing actionable insights for refining strategies. Businesses are keen on optimizing marketing ROI, and marketing analytics offers the tools to measure, analyze, and enhance campaign performance. The integration of artificial intelligence and predictive analytics within marketing analytics solutions accelerates innovation, attracting businesses seeking advanced predictive capabilities.
Global Marketing Automation Market By Type, 2021 (%)
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Global Marketing Automation Market Regional Insights
North America, particularly the United States, leads in technological adoption, and businesses in the region actively invest in marketing automation for operational efficiency. The mature digital ecosystem and a high concentration of tech-savvy businesses contribute to the dominance of marketing automation in North America. With a substantial share of global businesses, North America commands a significant portion of the marketing automation market.
Asia-Pacific, including countries like India, China, and Southeast Asian nations, represents emerging markets where businesses are increasingly recognizing the value of marketing automation. The expanding digital landscape and rising internet penetration foster a conducive environment for the adoption of marketing automation tools in Asia-Pacific. Small and Medium Enterprises (SMEs) in the region are progressively integrating marketing automation to enhance competitiveness and customer engagement.
Global Marketing Automation Market By Region, (2023-2030)
- Largest
- Fastest
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Global Marketing Automation Market Dynamics
Drivers
Increasing Need for Businesses to Enhance Operational Efficiency
- The increasing need for businesses to enhance operational efficiency and streamline marketing processes fuels the adoption of automation tools. Businesses seek to deliver personalized and targeted customer experiences, driving the demand for marketing automation platforms that enable sophisticated segmentation and tailored content delivery. The surge in digital marketing strategies and the proliferation of data underscore the importance of automation in analyzing vast datasets for actionable insights.
Restraints
High Sugar Content and Consumer Spending Constraints
- One of the main market restraints is the complexity associated with implementing robust automation systems poses a significant restraint, particularly for smaller businesses with limited resources and expertise. Data privacy concerns present another obstacle, as the collection and utilization of customer data raise ethical and regulatory considerations. Additionally, resistance to change within organizations and the need for extensive training contribute to a slower adoption rate.
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Global Marketing Automation Market Competitive Landscape
The competitive environment of the marketing automation market is dynamic and marked by dynamic interactions among various players, reflecting a diverse and evolving industry. Numerous companies, ranging from established software providers to emerging startups, contribute to the competitive marketplace. Key players often differentiate themselves through innovative features, user-friendly interfaces, and comprehensive automation capabilities. Integration with other marketing technologies, such as Customer Relationship Management (CRM) systems, is a common strategy to enhance overall value.
Top Player’s Company Profiles
- Adobe
- Salesforce
- Oracle
- HubSpot
- Marketo
- SAP
- Act-On
- Infusionsoft
- SharpSpring
- Sendinblue
- ActiveCampaign
- Autopilot
- Klaviyo
- Pardot
- Emma
- Constant Contact
- GetResponse
- MailChimp
- Campaign Monitor
- iContact
Recent Developments
- In June 2023, Vertoz Advertising Ltd., a technology platform enterprise, revealed its acquisition of a 1.82% stake in Cheerio, an Indian-based marketing automation technology software provider.
- In September 2023, Valsoft Corporation Inc., a Montreal-headquartered firm specializing in acquiring and advancing vertical market software businesses, is excited to declare its acquisition of DemandBridge (DB). DemandBridge is recognized for its comprehensive eCommerce toolset, facilitating seamless brand management and efficient distribution of marketing content.
Global Key Marketing Automation Key Market Trends
Rising Emphasis on Hyper-personalization
- The growing emphasis on hyper-personalization, with businesses leveraging advanced data analytics and artificial intelligence to tailor marketing messages to individual preferences. Integration of chatbots and conversational marketing within automation platforms is also gaining prominence, enhancing real-time customer engagement. The rise of Account-Based Marketing (ABM) is another notable trend, enabling businesses to target high-value accounts with precision.
Global Marketing Automation Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
Global marketing automation market analysis reveals a dynamic marketplace with a number of standout trends and difficulties. The market is propelled by a surge in businesses seeking operational efficiency and personalized customer engagement. However, challenges include implementation complexities and data privacy concerns. Key product types, such as marketing analytics and email marketing, dominate the market, while North America holds a prominent share due to technological maturity. The fastest-growing region is Asia-Pacific, fueled by increasing digitalization. Noteworthy trends encompass the integration of AI, hyper-personalization, and the rise of Account-Based Marketing (ABM). Overall, the market thrives on the pursuit of data-driven strategies, driving innovation and reshaping the digital marketing landscape.
| Report Metric | Details |
|---|---|
| Market size value in 2021 | USD 13.1 billion |
| Market size value in 2030 | USD 18.07 billion |
| Growth Rate | 17.54% |
| Base year | 2021 |
| Forecast period | (2023-2030) |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Global Marketing Automation Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Global Marketing Automation Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Global Marketing Automation Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Marketing Automation Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Marketing Automation Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Global Marketing Automation Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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