Top Lipstick Companies

Skyquest Technology's expert advisors have carried out comprehensive research and identified these companies as industry leaders in the Lipstick Market. This Analysis is based on comprehensive primary and secondary research on the corporate strategies, financial and operational performance, product portfolio, market share and brand analysis of all the leading Lipstick industry players.

Lipstick Market Competitive Landscape

The market participants are also making a significant contribution to the market's expansion by implementing a variety of strategies, such as mergers and acquisitions, geographic expansion, partnerships, collaborations, new product launches, and facility expansion, in order to increase their customer bases, boost their growth prospects, and maintain market competition. For instance, In January 2019, Avon Products Inc. established a partnership with Rappi Inc., a company that delivers on-demand services, and made over 100 products available to its customers in Sao Paulo, Brazil, and Bogota and Medellin, Columbia.

Top Players in the Global Lipstick Market

  • L'Oreal S.A. (France)
  • Estee Lauder Companies Inc. (United States) 
  • Revlon, Inc. (United States) 
  • Coty Inc. (United States) 
  • Shiseido Company, Limited (Japan) 
  • Procter & Gamble Co. (United States) 
  • Unilever N.V. (United Kingdom) 
  • Chanel S.A. (France) 
  • Christian Dior SE (France) 
  • Beiersdorf AG (Germany) 
  • Avon Products, Inc. (United Kingdom) 
  • Kose Corporation (Japan) 
  • Amorepacific Corporation (South Korea) 
  • LVMH Moët Hennessy – Louis Vuitton SE (France) 
  • Mary Kay Inc. (United States) 
  • Oriflame Holding AG (Switzerland) 
  • Natura & Co (Brazil) 
  • Clarins Group (France) 
  • Pola Orbis Holdings Inc. (Japan)

Lipstick Market Recent Development

  • In February 2022, SUGAR Cosmetics launched Air Kiss powder lipstick that is created with a breakthrough powder formula that magically transforms into a sleek matte cream when applied.
  • In February 2022, Boho Beautiful announced the launch of a collection with a wide range of cosmetics, including lip gloss, lipstick, highlighter sticks, blush, setting sprays, and cosmetic palettes in the global market
  • In December 2021, Zara dispatched its new assortment of matte fluid lip tones. This product offering has a smooth surface, which keeps the lip from drying.
  • In July 2021, Lakmé Cosmetics dispatched Matte Melt Liquid Lip Color in different shades including peach rose, mulberry feast, red smoke, firestarter red, and vintage pink.
  • In June 2021, L'Oréal S.A. dispatched Color Riche Shine lipsticks, which is a non-clingy, shiny completion, and agreeable wear item accessible in a wide scope of tones.

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Lipstick Market size was valued at USD 10.08 Billion in 2023 and is poised to grow from USD 10.63 Billion in 2024 to USD 15.49 Billion by 2032, growing at a CAGR of 5.5% during the forecast period (2025-2032).

The market participants are also making a significant contribution to the market's expansion by implementing a variety of strategies, such as mergers and acquisitions, geographic expansion, partnerships, collaborations, new product launches, and facility expansion, in order to increase their customer bases, boost their growth prospects, and maintain market competition. For instance, In January 2019, Avon Products Inc. established a partnership with Rappi Inc., a company that delivers on-demand services, and made over 100 products available to its customers in Sao Paulo, Brazil, and Bogota and Medellin, Columbia. 'L'Oreal S.A.', 'Estée Lauder Companies Inc.', 'Coty Inc.', 'Shiseido Company, Limited', 'Revlon Inc.', 'Avon Products Inc.', 'Christian Dior SE', 'Chanel S.A.', 'Johnson & Johnson Services, Inc.', 'Unilever Group', 'Kao Corporation', 'LVMH Moët Hennessy Louis Vuitton SE', 'Yves Saint Laurent SAS', 'Beiersdorf AG', 'Amway Corporation', 'Oriflame Holding AG', 'The Clorox Company', 'Mary Kay Inc.', 'The Procter & Gamble Company.'

Growing consumer health consciousness and knowledge of the advantages of organic cosmetics are boosting demand for natural and organic lip color products. High levels of antioxidants found in natural and organic products aid in healing damaged skin cells. It is anticipated that this advantageous feature would encourage product consumption soon. In 2018, businesses like Antipodes and Origins Natural Resources, Inc. released lip tints made from natural ingredients and flowers.

The most recent fashion in the lipstick industry is the usage of lip powder, particularly in matte lipsticks. Due to its matte appearance and smooth, creamy texture, it is greatly gaining popularity among women. It has nourishing components that keep the lips pigmented, such as vitamin E, glycerin, and coconut oil. It offers the lips a natural-looking appearance because it needs to be wiped on with a fingertip, leaving a lovely color stain.

In 2021, Europe dominated the lipstick market, accounting for 31.0% of global income. The prominent markets in this region include Spain, Poland, the United Kingdom, Germany, France, and Italy. The shifting consumer preference for natural lip tones as a result of growing concerns about the negative effects of compound-based beautifying products is a primary driving force. Additionally, young clients' interest in lip tones is growing in this area as they strive for a trendy appearance.

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Global lipstick market
Lipstick Market

Report ID: SQSG25J2006

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