Global lipstick market

Lipstick Market Size, Share, Growth Analysis, By Distribution Channels(Offline, Online), By Type(Sheer, Creamy, Matte, Glossy), By Region - Industry Forecast 2024-2031


Report ID: SQSG25J2006 | Region: Global | Published Date: April, 2024
Pages: 165 |Tables: 65 |Figures: 74

Lipstick Market Insights

Global Lipstick Market size was valued at USD 9.57 billion in 2019 and is poised to grow from USD 10.08 billion in 2023 to USD 14.68 billion by 2031, growing at a CAGR of 5.5% in the forecast period (2024-2031).

Lipstick is a pigment that adds color, texture and protection to the lips. It contains oils, pigments, waxes and emollients that give lips a good texture and a glowing side to the face. As lipstick now contains other ingredients such as vitamin E, glycerin and coconut oil, it has largely replaced the use of lip balm to keep lips healthy. Lipsticks come in many varieties, such as matte finish, gloss finish, sheer finish, and other readily available colored. The growing interest is spreading the profession.

There are many different types of lipsticks on the market including matte, sheer, satin stains and powder lipsticks. In addition, this lipstick comes in red, pink, blue, yellow, maroon, and other colors. People around the world are increasingly loving herbal and organic lip products. This is due to the advantages this lip balm has over traditional lip balms, including its ability to moisturize and heal the lips. Consequently, this fact stimulates the expansion of the lip balm industry.

The market for lipsticks is driven by many factors, including flexibility (lipsticks tend to come in matte and gloss), the wide variety of lipsticks available, ease of availability, and colors a wide and varied in lip bra, offering a variety of looks. The addition of high levels of antioxidants, as well as natural and natural ingredients that help improve skin cell damage is a new trend in lip balm formulation and this product is expected to deliver consumer demand for the product that has increased in the near future.

US Lipstick Market is poised to grow at a sustainable CAGR for the next forecast year.

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Lipstick Market Segmental Analysis

The global lipstick market has been segmented based on distribution channels, applications, and regions. Based on distribution channels, the lipstick market is segmented offline and online. Based on the Type, the market is segmented into Sheer, Creamy, Matte, Glossy, Stain, and Others. Based on region, the lipstick market is segmented into North America, Europe, Asia-Pacific, South America, and MEA.

Lipstick Market Analysis by Distribution Channel

Over 72.0 % of total income came from the offline distribution channel, which dominated the market. Supermarkets and hypermarkets are among the offline distribution channels that are expanding rapidly around the world. Due to the huge variety of brands and price points accessible, consumers are choosing supermarkets and hypermarkets over traditional retail stores. Avon Products, Inc., Oriflame, Amway, NuSkin, and Mary Kay are a few producers that have expanded significantly through direct sales channels.

The fastest CAGR, 10.6%, is anticipated for the online distribution channel. In the not-too-distant future, the expansion of e-commerce is anticipated to be significantly aided by the rapid growth of smartphones and high-speed internet. Convenience and a large selection of goods have been luring customers to make purchases on online marketplaces. As one of the most popular beauty goods bought from internet retailers is lipstick.

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Lipstick Market Regional Insights

In 2021, Europe dominated the lipstick market, accounting for 31.0% of global income. The prominent markets in this region include Spain, Poland, the United Kingdom, Germany, France, and Italy. The shifting consumer preference for natural lip tones as a result of growing concerns about the negative effects of compound-based beautifying products is a primary driving force. Additionally, young clients' interest in lip tones is growing in this area as they strive for a trendy appearance.

From 2022 to 2028, Asia Pacific is anticipated to register the fastest CAGR of 11.0 percent. The demand for opulent personal consideration items has been driven by rapid urbanization in non-industrial countries like China, India, Malaysia, and Taiwan. Global brands are expected to start making inroads into the industry in the near future. Additionally, it is anticipated that creative and attractive bundling would increase the market's customer base in this sector.

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Lipstick Market Dynamics

Lipstick Market Driver

  • Growing consumer health consciousness and knowledge of the advantages of organic cosmetics are boosting demand for natural and organic lip color products. High levels of antioxidants found in natural and organic products aid in healing damaged skin cells. It is anticipated that this advantageous feature would encourage product consumption soon. In 2018, businesses like Antipodes and Origins Natural Resources, Inc. released lip tints made from natural ingredients and flowers.
  • Lip powder has become incredibly popular all around the world in recent years. The market has been driven by this product's lightweight and matte finish. One of the main factors influencing product demand is the inclusion of hydrating ingredients including coconut oil, glycerin, and vitamin E. Additionally, it lasts longer than typical lipsticks.
  • Customers are curious to try out different lip colors and textures. Color trends vary depending on geography and skin tone. Imperfect lip tints that practically smear into the lip line are becoming more and more fashionable in western nations like North America and Europe. Similar to how some hues have been in high demand all across the world are pink, peach, and nude.

Lipstick Market Restraint

  • Preservatives, pigment molecules, and other synthetic compounds included in cosmetic items, as well as other additives, can have harmful side effects on the body, including allergic reactions, the development of black spots, acne, or discoloration. This can be ascribed to the body's ongoing accumulation of hazardous substances as a result of exposure to these goods for an extended period of time. These factors are also causing consumers to favor cosmetic procedures that can permanently improve their appearance and enable them to stop using beauty products on a regular basis. Therefore, it is anticipated that growing consumer knowledge of the negative consequences of cosmetic goods will limit the expansion of the lipstick market.

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Lipstick Market Competitive Landscape

The market participants are also making a significant contribution to the market's expansion by implementing a variety of strategies, such as mergers and acquisitions, geographic expansion, partnerships, collaborations, new product launches, and facility expansion, in order to increase their customer bases, boost their growth prospects, and maintain market competition. For instance, In January 2019, Avon Products Inc. established a partnership with Rappi Inc., a company that delivers on-demand services, and made over 100 products available to its customers in Sao Paulo, Brazil, and Bogota and Medellin, Columbia.

Top Players in the Global Lipstick Market

  • L'Oreal S.A.
  • Estée Lauder Companies Inc.
  • Coty Inc.
  • Shiseido Company, Limited
  • Revlon Inc.
  • Avon Products Inc.
  • Christian Dior SE
  • Chanel S.A.
  • Johnson & Johnson Services, Inc.
  • Unilever Group
  • Kao Corporation
  • LVMH Moët Hennessy Louis Vuitton SE
  • Yves Saint Laurent SAS
  • Beiersdorf AG
  • Amway Corporation
  • Oriflame Holding AG
  • The Clorox Company
  • Mary Kay Inc.
  • The Procter & Gamble Company.

Lipstick Market Recent Development

  • In February 2022, SUGAR Cosmetics launched Air Kiss powder lipstick that is created with a breakthrough powder formula that magically transforms into a sleek matte cream when applied.
  • In February 2022, Boho Beautiful announced the launch of a collection with a wide range of cosmetics, including lip gloss, lipstick, highlighter sticks, blush, setting sprays, and cosmetic palettes in the global market
  • In December 2021, Zara dispatched its new assortment of matte fluid lip tones. This product offering has a smooth surface, which keeps the lip from drying.
  • In July 2021, Lakmé Cosmetics dispatched Matte Melt Liquid Lip Color in different shades including peach rose, mulberry feast, red smoke, firestarter red, and vintage pink.
  • In June 2021, L'Oréal S.A. dispatched Color Riche Shine lipsticks, which is a non-clingy, shiny completion, and agreeable wear item accessible in a wide scope of tones.

Lipstick Key Market Trends

  • The most recent fashion in the lipstick industry is the usage of lip powder, particularly in matte lipsticks. Due to its matte appearance and smooth, creamy texture, it is greatly gaining popularity among women. It has nourishing components that keep the lips pigmented, such as vitamin E, glycerin, and coconut oil. It offers the lips a natural-looking appearance because it needs to be wiped on with a fingertip, leaving a lovely color stain.

Lipstick Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected using Primary Exploratory Research backed by robust Secondary Desk research.

According to our analysis, by distribution channel, the offline segment dominated the global lipstick market in 2021 and is anticipated to maintain its dominance throughout the forecast period. In 2021, Europe dominated the global lipstick market owing to the region's young clients' interest in lip tones is growing in this area as they strive for a trendy appearance.

Report Metric Details
Market size value in 2019 USD 9.57 billion
Market size value in 2031 USD 14.68 billion
Growth Rate 5.5%
Base year 2023
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Distribution Channels
    • Offline, Online
  • Type
    • Sheer, Creamy, Matte, Glossy, Stain, and Others
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • L'Oreal S.A.
  • Estée Lauder Companies Inc.
  • Coty Inc.
  • Shiseido Company, Limited
  • Revlon Inc.
  • Avon Products Inc.
  • Christian Dior SE
  • Chanel S.A.
  • Johnson & Johnson Services, Inc.
  • Unilever Group
  • Kao Corporation
  • LVMH Moët Hennessy Louis Vuitton SE
  • Yves Saint Laurent SAS
  • Beiersdorf AG
  • Amway Corporation
  • Oriflame Holding AG
  • The Clorox Company
  • Mary Kay Inc.
  • The Procter & Gamble Company.
Customization scope

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  • Market dynamics & outlook
  • Region

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Lipstick Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Lipstick Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Lipstick Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Lipstick Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Lipstick Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Lipstick Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Lipstick Market size was valued at USD 9.57 billion in 2019 and is poised to grow from USD 10.08 billion in 2023 to USD 14.68 billion by 2031, growing at a CAGR of 5.5% in the forecast period (2024-2031).

The market participants are also making a significant contribution to the market's expansion by implementing a variety of strategies, such as mergers and acquisitions, geographic expansion, partnerships, collaborations, new product launches, and facility expansion, in order to increase their customer bases, boost their growth prospects, and maintain market competition. For instance, In January 2019, Avon Products Inc. established a partnership with Rappi Inc., a company that delivers on-demand services, and made over 100 products available to its customers in Sao Paulo, Brazil, and Bogota and Medellin, Columbia. 'L'Oreal S.A.', 'Estée Lauder Companies Inc.', 'Coty Inc.', 'Shiseido Company, Limited', 'Revlon Inc.', 'Avon Products Inc.', 'Christian Dior SE', 'Chanel S.A.', 'Johnson & Johnson Services, Inc.', 'Unilever Group', 'Kao Corporation', 'LVMH Moët Hennessy Louis Vuitton SE', 'Yves Saint Laurent SAS', 'Beiersdorf AG', 'Amway Corporation', 'Oriflame Holding AG', 'The Clorox Company', 'Mary Kay Inc.', 'The Procter & Gamble Company.'

Growing consumer health consciousness and knowledge of the advantages of organic cosmetics are boosting demand for natural and organic lip color products. High levels of antioxidants found in natural and organic products aid in healing damaged skin cells. It is anticipated that this advantageous feature would encourage product consumption soon. In 2018, businesses like Antipodes and Origins Natural Resources, Inc. released lip tints made from natural ingredients and flowers.

The most recent fashion in the lipstick industry is the usage of lip powder, particularly in matte lipsticks. Due to its matte appearance and smooth, creamy texture, it is greatly gaining popularity among women. It has nourishing components that keep the lips pigmented, such as vitamin E, glycerin, and coconut oil. It offers the lips a natural-looking appearance because it needs to be wiped on with a fingertip, leaving a lovely color stain.

In 2021, Europe dominated the lipstick market, accounting for 31.0% of income. The prominent markets in this region include Spain, Poland, the United Kingdom, Germany, France, and Italy. The shifting consumer preference for natural lip tones as a result of growing concerns about the negative effects of compound-based beautifying products is a primary driving force. Additionally, young clients' interest in lip tones is growing in this area as they strive for a trendy appearance.

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Global lipstick market

Product ID: SQSG25J2006

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