Invisible Orthodontics Market Updates

Invisible Orthodontics Market size was valued at USD 7.59 Billion in 2023 and is poised to grow from USD 9.76 Billion in 2024 to USD 72.99 Billion by 2032, growing at a CAGR of 28.60% during the forecast period (2025-2032).

Leaders of the market, which consist of major companies dominating the industry with a variety of products and services, include SmileDirectClub, 3M, and Align Technology (Invisalign). New entrants emphasize at-home therapy models, tailored treatment options, and affordable solutions. Innovations are emerging from the hands of leading companies with the use of digital technology to expand market share and enhance consumer satisfaction.  'Angel Aligner (China) ', 'SmarTee (China) ', 'Dentsply Sirona (US) ', 'Institut Straumann AG (Switzerland) ', 'SCHEU DENTAL GmbH (Germany) ', 'Ormco Corporation (Envista) (US) ', 'Henry Schein, Inc. (US) ', 'SmileDirectClub (US) ', 'Align Technology, Inc. (US) ', 'TP Orthodontics, Inc. (US) ', 'K Line Europe GmBH (Germany) ', '3M (US) ', 'ClearPath Healthcare Services Pvt Ltd (India) ', 'DB Orthodontics, Inc. (UK) ', 'G&H Orthodontics (US) ', 'Orthodontics SDC (US) ', 'Candid Co. (US) ', 'Byte, Inc. (US) ', 'ClearCorrect (US) ', 'Invisalign (Align Technology, Inc.) (US) ', 'Kool Smiles (US)'

Growing Use of Options for At-Home Treatment: Patients looking for rapid, affordable orthodontic treatments are eager to embrace the growing trend of at-home orthodontic treatments, including DIY aligner systems and tele dentistry consultations. These technologies reduce total costs and provide patients with a more accessible and flexible treatment option by allowing them to receive treatment without having to make regular in-office appointments. This tendency is expected to play a significant role in market expansion for invisible orthodontics. 

In 2023, the market share in North America was 54.5%, leading the industry. The factors that are expected to spur growth include high personal disposable income and health expenditures, availability of certified professionals, a well-established healthcare infrastructure, ease of access to aesthetic services, high acceptance of aesthetic treatments, and rise in aesthetic consciousness. According to Align Technology, North American orthodontists have seen an increase in cases from 67.3 cases per doctor in 2020 to 89.2 cases per doctor in 2022. Meanwhile, the use by general practitioners has experienced an increase from 9.6 cases per doctor in 2020 to 13.9 cases per doctor in 2022. In other words, invisible orthodontics are becoming part of both general dental as well as orthodontic services.