USD 11.51 Billion
Humectants Market Size, Share, and Growth Analysis
Humectants Market By Source (Synthetic, Natural), By Type (Sugar Alcohols, Glycerol), By Application (Food & Beverages, Oral & Personal Care Products), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG15E2252 |
Region:
Global |
Published Date: December, 2024
Pages:
157
|Tables:
88
|Figures:
76
Format -
Humectants Market Insights
Humectants Market size was valued at USD 11.51 Billion in 2023 and is poised to grow from USD 12.26 Billion in 2024 to USD 20.14 Billion by 2032, growing at a CAGR of 6.50% during the forecast period (2025-2032).
The global humectants market is driven by the increasing consumer awareness regarding the benefits of humectants, expanding applications, and technological advancements. One of the key drivers of the global humectants market is the growing demand for natural and organic products. Consumers are increasingly seeking products that are derived from natural sources and free from harmful chemicals. This trend has led to a rise in the demand for natural humectants derived from plant-based sources such as glycerin, sorbitol, and others. Manufacturers are focusing on developing innovative and sustainable solutions to meet this demand and capitalise on the market opportunities. With the rising consumption of convenience foods and the need for improved food preservation, the demand for humectants in the food industry is expected to witness steady growth.
US Humectants Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Synthetic Humectants
Fastest Growth
Synthetic Humectants
Growth Rate
6.50% CAGR
Global Humectants By Country ($ Bn)
Country Share for North America Region (%)
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Humectants Market Segments Analysis
Global Humectants Market is segmented by Source, Type, Application, and region. Based on Source, the market is segmented into Synthetic, and Natural. Based on Type, the market is segmented into Sugar Alcohols, Glycerol, Glycols, Alpha Hydroxy Acids (AHAS) & Polysaccharides, and Others. Based on Application, the market is segmented into Food & Beverages, Oral & Personal Care Products, Animal Feed, Pharmaceuticals, and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Humectants Market Analysis by Type
In the global humectants market, the dominant type is synthetic humectants, while the fastest-growing type is natural humectants. Synthetic humectants have traditionally held a larger market share due to their wide availability, cost-effectiveness, and versatility in various applications. These humectants are chemically synthesised compounds that exhibit excellent moisture retention properties, making them suitable for use in personal care products, pharmaceuticals, food and beverages, and other industries.
On the other hand, natural humectants are experiencing significant growth and gaining popularity in the market. Natural humectants are derived from renewable sources such as plants, fruits, and vegetables. They offer the advantage of being more environmentally friendly and perceived as safer alternatives to synthetic humectants. Increasing consumer awareness about sustainability, health-consciousness, and the demand for natural and organic products are driving the growth of natural humectants.
Humectants Market Analysis by Application
In the global humectants market, among the mentioned applications, the dominant sector is the Food and Beverages industry. Humectants play a crucial role in food and beverage products by helping to retain moisture, prevent drying out, and maintain product quality and texture. They are widely used in baked goods, confectionery, dairy products, beverages, and processed foods. The food and beverages industry accounts for a significant share of the overall consumption of humectants.
On the other hand, the fastest-growing application segment in the global humectants market is the Personal Care and Cosmetics industry. Humectants are extensively used in skincare, hair care, and cosmetic products to attract and retain moisture, providing hydration and improving the texture and appearance of the products. Increasing consumer awareness of personal grooming, beauty enhancement, and the growing demand for natural and organic cosmetic products have contributed to the rapid growth of humectants in this sector.
Global Humectants By Type
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Humectants Market Regional Insights
In the global humectants market, the most dominant region is North America. North America has a significant market share due to the presence of a well-established food and beverage industry, which is one of the major consumers of humectants. Additionally, the region's personal care and pharmaceutical industries also contribute to the dominance of North America in the humectants market. The demand for humectants in products such as cosmetics, moisturisers, and pharmaceutical formulations drives the growth of the market in this region.
On the other hand, the fastest-growing region in the global humectants market is the Asia-Pacific. The Asia-Pacific region is experiencing rapid industrialization, urbanisation, and increasing disposable incomes, leading to a growing demand for consumer goods, personal care products, and processed foods. This surge in demand fuels the need for humectants as they play a crucial role in maintaining the moisture content and extending the shelf life of these products. Additionally, the rising awareness of personal care and hygiene among consumers further drives the growth of the humectants market in the Asia-Pacific region.
Global Humectants By Geography
- Largest
- Fastest
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Humectants Market Dynamics
Humectants Market Drivers
Technological Advancements and Product Innovations
- Humectants are sourced from a variety of materials, including petroleum-based, plant-based, and synthetic sources. The fluctuating prices of raw materials, particularly for natural and plant-based humectants, can impact overall production costs and the profitability of manufacturers. The uncertainty in raw material prices poses a challenge for market players in maintaining stable pricing and managing their supply chains effectively.
Humectants Market Restraints
Fluctuating Raw Material Prices
- Fluctuating Raw Material Prices: Humectants are derived from various sources, including petroleum-based, plant-based, and synthetic materials. The volatility in raw material prices, especially for natural and plant-based humectants, can impact the overall production costs and profitability of manufacturers.
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Humectants Market Competitive Landscape
The global humectants market is characterised by a competitive landscape with several players operating in the industry. Humectants are substances that are widely used in various industries, including cosmetics, food and beverages, pharmaceuticals, and personal care. These compounds have the ability to attract and retain moisture, making them valuable additives in numerous applications. The market is highly fragmented, with both large multinational companies and smaller regional players contributing to its growth. Many companies in the humectants market focus on research and development activities to develop innovative and efficient products to meet the evolving needs of end-users. This emphasis on R&D allows companies to stay competitive and maintain a strong market presence.
Top Players in Humectants Market
- Cargill, Incorporated
- Archer Daniels Midland Company
- Dow Chemical Company
- BASF SE
- DuPont de Nemours, Inc.
- Ingredion Incorporated
- Roquette Freres S.A.
- Ashland Global Holdings Inc.
- Barentz International BV
- Corbion N.V.
- Lubrizol Corporation
- Lonza Group Ltd.
- Mitsui & Co., Ltd.
- Croda International Plc
- Eastman Chemical Company
- Stepan Company
- Evonik Industries AG
- Givaudan SA
Humectants Market Recent Developments
- In March 2023, Innospec announced that it has expanded its production capacity for humectants in China. The expansion will allow Innospec to meet the growing demand for humectants from the personal care and cosmetics industries.
- In February 2023, BASF announced that it has developed a new type of humectant that is more effective at retaining moisture. The new humectant is expected to be used in applications such as skin care products and food products.
- In January 2023, Lubrizol announced that it has acquired the humectants business of AkzoNobel. The acquisition will allow Lubrizol to expand its product portfolio and to meet the growing demand for humectants from the pharmaceutical and personal care industries.
- In December 2022, Galaxy Surfactants announced that it has launched a new line of humectants for the personal care market. The new line of humectants is designed to provide long-lasting moisture retention and to improve the feel of skin care products.
- In November 2022, Evonik announced that it has developed a new type of humectant that is more sustainable. The new humectant is made from renewable materials and is biodegradable.
Humectants Key Market Trends
- Growing Demand for Natural and Sustainable Humectant: A key market trend observed in the global humectants market is the growing demand for natural and sustainable humectant solutions. As consumers become more conscious about the environmental impact of products, there is a significant shift towards sustainable and eco-friendly ingredients. This trend is driving the demand for natural humectants derived from renewable sources such as plant extracts and bio-based materials. Natural humectants offer several benefits, including their biodegradability, non-toxic nature, and ability to provide effective moisture retention properties. Manufacturers are increasingly incorporating these natural humectants into various personal care, food and beverage, and pharmaceutical products to cater to the rising consumer demand for sustainable and environmentally friendly options. This market trend highlights the importance of sustainability in the humectants industry and presents opportunities for companies to develop innovative and eco-friendly solutions to meet the evolving consumer preferences.
Humectants Market SkyQuest Analysis
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to the global humectants market analysis, the significant factors driving the growth of the global humectants market. One of the primary drivers is the increasing demand for natural and organic humectants. With the rising consumer preference for clean-label and sustainable products, manufacturers are shifting towards natural alternatives, thus, driving the market growth. Additionally, the expanding food and beverage industry, driven by changing dietary preferences and increasing disposable incomes, contributes to the growing demand for humectants. The cosmetic and personal care industry is another key driver of the humectants market. Humectants are extensively used in skincare, haircare, and other personal care products due to their moisturising properties. The increasing focus on personal grooming, beauty, and anti-aging products fuels the demand for humectants in this sector. The report also discusses the challenges and constraints faced by the global humectants market. One of the major challenges is the fluctuating prices of raw materials, such as glycerol and sorbitol, which are commonly used humectants. Fluctuations in raw material prices can impact the profitability of manufacturers and hinder market growth. Additionally, the stringent regulations and quality standards imposed by regulatory bodies pose challenges to market players in terms of compliance and product development.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 11.51 Billion |
| Market size value in 2032 | USD 20.14 Billion |
| Growth Rate | 6.50% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Humectants Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Humectants Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Humectants Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Humectants Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Humectants Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Humectants Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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