Hookah Tobacco Market Trends

Hookah Tobacco Market size was valued at USD 421.22 Million in 2023 and is poised to grow from USD 448.6 Million in 2024 to USD 742.42 Million by 2032, growing at a CAGR of 6.50% during the forecast period (2025-2032).

Global hookah tobacco market is highly competitive due to the presence of a large number of local manufacturers across the globe. Large manufacturers are focusing on new product launches and partnerships with restaurants to secure their market share in this highly competitive market.. 'Al Fakher', 'Starbuzz', 'Fantasia', 'Social Smoke', 'Alchemist Tobacco', 'Haze Tobacco', 'Fumari', 'Tangiers Tobacco', 'Trifecta Tobacco', 'Ugly Hookah Tobacco', 'Nakhla', 'Hookafina', 'Adalya', 'Black Lava', 'Nirvana Super Shisha', 'Al Waha', 'Mazaya Tobacco', 'Al Rayan', 'Al Sultan', 'Al Tawareg', 'In October 2022, NFL Biosciences partnered with Themis Medicare for the development of NFL-101 in India. It is a clinically developed, botanical drug that contains an insignificant amount of nicotine and is composed of well characterized, natural tobacco leaf proteins.', 'In April 2022, Al Fakher partnered with Dubai Duty Free to launch the Double Kick range.'

Nowadays people are experiencing high pressure at their office. The stress level of the people is projected to increase with time. The consumption of hookah tobacco gives an energizing and relaxing effect to beat the stress. Hookah tobacco contains nicotine which creates an immediate sense of relaxation in the human body. Nicotine stimulates the release of chemical dopamine in the brain. Dopamine is involved in triggering positive feelings.

Growth of Herbal tobacco: The adverse effect is limiting the growth of the market due to which there is a growing demand for several low risk tobacco products. Key manufacturers are investing heavily to launch low risk tobacco flavors and quality products to gain a competitive edge in the global market competition. Herbal tobacco is gaining popularity due to less side-effects as compared to the traditional ones.

North America holds the largest share across the globe and is expected to increase sales rate in coming years. Most of the products in this region are sold in bars and cafes. The USA holds the highest share in the region due to the existence of numerous hookah tobacco producers in the country. According to a report there is an increase of 20% of female smokers in the region.