Hair Care Market Size

Global Hair Care Market size was valued at USD 99.6 billion in 2023 and is poised to grow from USD 103.68 billion in 2024 to USD 142.99 billion by 2032, growing at a CAGR of 4.1% during the forecast period (2025-2032).

The increasing prevalence of hair care awareness, advancement in technology, and rise in research and development activities drive the growth of the hair care market. According to SkyQuest Analysis, it was reported that nearly 90% of population use shampoo, and around 75% of population use conditioner. This surge the sale of hair care product and drive the market growth. Further, the growing disposable income among the emergent middle-class populace, coupled with increasing population and aging demographics, significantly contribute to market expansion globally.

In addition, technological innovations in hair care products, such as the development of organic and herbal formulations infused with botanical extracts such as antioxidants, essential oils, and natural oils, propel the growth of the market. The availability of travel-size packs and celebrity endorsements further accelerate the demand, especially in the shampoo segment.

The rising popularity of male grooming and long hair care in urban areas expands the consumer base, increasing demand across gender segments. Further, it was also analysed that nearly 85% of men use shampoo, globally. Salons are capturing a higher share of the market by leveraging data analytics and offering customized hair care services, directly competing with home care products.

Furthermore, increased investment in research and development activities by manufacturers is fueling the introduction of safer and more effective products, which accelerates innovation and product diversification in the market. HSA’s launch of the In-Water Hair Color reflects the impact of increased investment in research and development on innovation within the hair care industry. This innovative smart dye is crafted to address the varied needs of clients with exceptional simplicity and efficiency.

However, challenges such as intense competition between home care and salon services and the need for continuous product innovation to meet diverse consumer preferences may restrain market growth to some extent.

How is AI Advancing in hair care industry?

The hair care industry is rapidly evolving with the integration of advanced technologies such as machine learning and artificial intelligence (AI). Brands are now leveraging AI to offer highly personalized hair care solutions tailored to individual needs, which enhance customer engagement and satisfaction. For example, Myavana, a beauty tech startup, uses the AI to analyze unique hair profiles and deliver customized product recommendations. Their technology identifies hundreds of distinct hair combinations, enabling precise targeting of consumer hair goals and challenges.

This data-driven approach not only benefits consumers but also provides valuable insights for businesses to refine their marketing strategies. With growing investor interest, evidenced by Myavana’s recent $5.9 million funding round, AI-driven hair care is gaining momentum. The adoption of cloud platforms like AWS and conversational AI tools further supports scalability and innovation. Overall, AI personalization is becoming a key trend, reshaping the hair care market and creating new opportunities for brands to stand out.