GPS Tracking Device Market Trends

Skyquest Technology's expert advisors have carried out comprehensive research on the gps tracking device market to identify the major global and regional market trends and growth opportunities for leading players and new entrants in this market. The analysis is based on in-depth primary and secondary research to understand the major market drivers and restraints shaping the future development and growth of the industry.

GPS Tracking Device Market Dynamics

GPS Tracking Device Market Drivers

Growing Market of IoT and Cloud Technology

  • The GPS tracker, devised with modern technology such as IoT and cloud technology, enables it to serve a variety of applications. GPS trackers are embedded with electronics and internet connectivity, transforming them into intelligent devices and objects that can connect to the cloud, be remotely controlled, and communicate with one another. Consequently, the growing demand for IoT and cloud technology fuels the expansion of the GPS tracking market.

Improved Sales of Commercial Vehicles to Aid Market Growth

  • The growth of the GPS device market is fueled by the device's durability and increased use in commercial vehicle tracking systems. As the retail sector expands, GPS tracking devices can detect vehicles that use GPS to track their precise location. This increases the necessity of monitoring for safety and efficient operation. Consequently, numerous commercial vehicles are equipped with GPS systems. Accordingly, the sale of commercial vehicles increases, stimulating the market for GPS tracking devices. The increasing penetration of the e-commerce industry is also anticipated to increase the demand for GPS tracking systems in light commercial vehicles.

GPS Tracking Device Market Restraints

Environmental Factors Lead to Poor User Experience

  • GPS tracking gadgets are utilized to monitor an item or object. External conditions like dense trees, tall buildings, heavy cloud cover, and rain can weaken the GPS signal. Consequently, results or tracking are sometimes delayed. In many devices or systems, the GPS tracking unit requires a clear line of sight between the receiver and the satellite; otherwise, the signal may be degraded. Additionally, many vendors and manufacturers offer low-cost and low-quality GPS tracking devices to gain a competitive advantage, resulting in poor user experience and low quality. These factors restrain the expansion of the GPS tracking device market.

Increasing Adoption of Hardware-agnostic Tracking Solutions

  • The technological revolution helps manufacturers introduce a variety of smartphones at lower prices. Advancements in technology and different software applications allow smartphone users to access GPS signals to track vehicles, etc. These software applications are easy to install, provide a user-friendly graphical user interface (GUI), and are affordable. Thus, the adoption of smartphones as tracking devices is increasing rapidly. Many cab service providers, such as Uber Technologies Inc. (US) and transportation companies, use smartphones as vehicle tracking devices.

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Global GPS Tracking Device Market size was valued at around USD 3.1 billion in 2023 and is poised to grow from USD 3.51 billion in 2024 to USD 9.39 billion by 2032, at a CAGR of 13.1% over the forecast period (2025–2032).

The global GPS tracking device market is highly competitive, with key players focusing on product innovation, strategic partnerships, and expanding their global reach. Companies are integrating IoT, AI, and cloud-based tracking solutions to enhance device efficiency and offer advanced fleet management, asset tracking, and personal safety solutions. A leading provider of telematics and fleet management solutions, CalAmp specializes in IoT-enabled GPS tracking devices used across transportation, logistics, and asset monitoring industries. 'CalAmp Corp.', 'Sierra Wireless', 'Orbcomm Inc.', 'TomTom International BV', 'Garmin Ltd.', 'Geotab Inc.', 'Trackimo Inc.', 'Queclink Wireless Solutions Co. Ltd.', 'Concox Information Technology Co., Ltd.', 'Meitrack Group', 'Verizon Connect', 'Spark Nano', 'Ruptela'

The GPS tracker, devised with modern technology such as IoT and cloud technology, enables it to serve a variety of applications. GPS trackers are embedded with electronics and internet connectivity, transforming them into intelligent devices and objects that can connect to the cloud, be remotely controlled, and communicate with one another. Consequently, the growing demand for IoT and cloud technology fuels the expansion of the GPS tracking market.

Use of Digital Map and Other Technical Advances to Boost Market Opportunities: Digital maps are experiencing drastic growth due to increasing internet subscribers and smartphone & portable device internet usage. The increasing use of digital maps drives the market for GPS tracking devices. Most autonomous vehicles have digital map systems for navigation and route planning. The recent advancements in digital maps, such as 3D maps, and the ease of understanding and locating a location are the primary growth drivers for the GPS tracking market. The evolution of GPS tracking device technology and software is anticipated to spur market expansion. Technological advancements such as real-time tracking and information retrieval are possible using software, distance calculations, and other methods. Increased software upgrades and improvements in GPS tracking devices have increased the devices' ease of use and efficacy, driving the market for GPS tracking devices forward.

North America dominated the GPS tracking device market due to its advanced infrastructure, strong regulatory framework, and widespread adoption in logistics, transportation, and fleet management. The United States and Canada have stringent regulations mandating the use of GPS-enabled tracking devices in commercial vehicles, further driving demand. The presence of major technology companies and continuous innovation in IoT-based tracking solutions contribute to the region’s strong market growth.

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Global GPS Tracking Device Market
GPS Tracking Device Market

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