Global Functional Nutrients Market

Functional Nutrients Market Size, Share, Growth Analysis, By Type(Vitamins, Carotenoids, Minerals (Major Minerals, Trace Minerals)), By Distribution Channel(OTC, Prescription), By Region - Industry Forecast 2024-2031


Report ID: SQSG30I2050 | Region: Global | Published Date: April, 2024
Pages: 165 | Tables: 74 | Figures: 75

Functional Nutrients Market Competitive Landscape

The functional nutrients market is highly competitive, with numerous domestic and multinational players vying for market share. Companies' major marketing strategies are new product launches with healthy ingredients/organic claims, as well as acquisitions, mergers, collaborations, and expansions. Danone SA, Nestle SA, PepsiCo Inc., The Kellogg's Company, and Abbott Laboratories are among the market's key participants. To attract more customers, key businesses are now focused on social media platforms and online distribution channels for their products' online marketing and branding. Manufacturers are revitalizing their product ranges to attract health-conscious consumers in order to gain a larger share.

Functional Nutrients Market Top Players Company Profiles

  • Archer Daniels Midland Company (US)
  • BASF SE
  • Cargill, Incorporated
  • Koninklijke DSM N.V.
  • DuPont de Nemours, Inc.
  • Kerry Group
  • Ingredion Incorporated
  • Tate & Lyle PLC
  • Arla Foods amba
  • Ajinomoto Co., Inc.
  • Royal FrieslandCampina N.V.
  • Glanbia plc
  • Chr. Hansen Holding A/S
  • Lonza Group AG
  • Rousselot B.V.
  • Givaudan SA
  • Omega Protein Corporation
  • Kemin Industries, Inc.
  • A&B Ingredients, Inc.
  • Nutraceutical Corporation

Functional Nutrients Market Recent Development

  • In August 2021, Danone has expanded its partnership with the artificial intelligence firm Brightseed to research the health benefits of plants. Over the next four years, the two companies will investigate the potential of common and lesser-known plants, as well as create a framework for a health-focused and regenerative global food system, all while speeding up Danone's plant-based product development. The collaboration may be able to develop a new category of functional foods that Danone will be able to commercialize globally.
  • In May 2021, Kellogg Company launched a new cereal product and transformed a classic childhood treat into cereal with the new Kellogg's Little Debbie Cosmic Brownies Cereal.
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Functional Nutrients Market size was valued at USD 280.7 billion in 2019 and is poised to grow from USD 304.56 billion in 2023 to USD 634.66 billion by 2031, growing at a CAGR of 8.5% in the forecast period (2024-2031).

The functional nutrients market is highly competitive, with numerous domestic and multinational players vying for market share. Companies' major marketing strategies are new product launches with healthy ingredients/organic claims, as well as acquisitions, mergers, collaborations, and expansions. Danone SA, Nestle SA, PepsiCo Inc., The Kellogg's Company, and Abbott Laboratories are among the market's key participants. To attract more customers, key businesses are now focused on social media platforms and online distribution channels for their products' online marketing and branding. Manufacturers are revitalizing their product ranges to attract health-conscious consumers in order to gain a larger share. 'Archer Daniels Midland Company (US)', 'BASF SE', 'Cargill, Incorporated', 'Koninklijke DSM N.V.', 'DuPont de Nemours, Inc.', 'Kerry Group', 'Ingredion Incorporated', 'Tate & Lyle PLC', 'Arla Foods amba', 'Ajinomoto Co., Inc.', 'Royal FrieslandCampina N.V.', 'Glanbia plc', 'Chr. Hansen Holding A/S', 'Lonza Group AG', 'Rousselot B.V.', 'Givaudan SA', 'Omega Protein Corporation', 'Kemin Industries, Inc.', 'A&B Ingredients, Inc.', 'Nutraceutical Corporation'

New technology adoption in the functional nutrients industry

Sustainability is a trend with remarkable staying power, with consumers increasing by around 24% year on year. There is also rising interest in the cradle to gate lifespan of a product, from raw material manufacture through post-use disposal. According to our estimates, three out of every five consumers worldwide are now curious about where their food comes from and how it is produced. As a result, consumers are increasingly considering regenerative farming, habitat conservation, and carbon footprint reduction before purchasing a product. 'Clean Label' now includes more than just ingredients. Consumers increasingly expect transparency in the sourcing and production procedures of their health products, and they expect the same for their dogs. For example, demands for safe treatment choices that are highly digestible and pleasant must be functional and sustainable.

In terms of revenue, Asia Pacific accounted for more than 40% of the total functional nutrients market share in 2021. The introduction of e-commerce websites such as Ali-Baba and Made-In-China in Southeast Asia is projected to boost regional growth. Because of its growing population and expanding disposable income, Asia Pacific has one of the greatest marketplaces for these products. Rapidly increasing processed food consumption, as well as increased health and fitness awareness in developing economies, are important driving factors for the regional market. Consumers' concerns about food safety are expanding throughout the region, influencing consumer behavior and, as a result, fueling growth. Food fortification is likely to be the government's primary priority in combating rising concerns about malnutrition and poverty. This, in turn, is predicted to considerably contribute to market growth.

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Global Functional Nutrients Market

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