Functional Nutrients Market Size, Share, Growth Analysis, By Type(Vitamins, Carotenoids), By Distribution Channel(OTC, Prescription) - Industry Forecast 2024-2031

The functional nutrients market is highly competitive, with numerous domestic and multinational players vying for market share. Companies' major marketing strategies are new product launches with healthy ingredients/organic claims, as well as acquisitions, mergers, collaborations, and expansions. Danone SA, Nestle SA, PepsiCo Inc., The Kellogg's Company, and Abbott Laboratories are among the market's key participants. To attract more customers, key businesses are now focused on social media platforms and online distribution channels for their products' online marketing and branding. Manufacturers are revitalizing their product ranges to attract health-conscious consumers in order to gain a larger share.

Functional Nutrients Market Top Players Company Profiles

• Archer Daniels Midland Company (US)
• BASF SE
• Cargill, Incorporated
• Koninklijke DSM N.V.
• DuPont de Nemours, Inc.
• Kerry Group
• Ingredion Incorporated
• Tate & Lyle PLC
• Arla Foods amba
• Ajinomoto Co., Inc.
• Royal FrieslandCampina N.V.
• Glanbia plc
• Chr. Hansen Holding A/S
• Lonza Group AG
• Rousselot B.V.
• Givaudan SA
• Omega Protein Corporation
• Kemin Industries, Inc.
• A&B Ingredients, Inc.
• Nutraceutical Corporation

Functional Nutrients Market Recent Development

• In August 2021, Danone has expanded its partnership with the artificial intelligence firm Brightseed to research the health benefits of plants. Over the next four years, the two companies will investigate the potential of common and lesser-known plants, as well as create a framework for a health-focused and regenerative global food system, all while speeding up Danone's plant-based product development. The collaboration may be able to develop a new category of functional foods that Danone will be able to commercialize globally.
• In May 2021, Kellogg Company launched a new cereal product and transformed a classic childhood treat into cereal with the new Kellogg's Little Debbie Cosmic Brownies Cereal.