Top Frozen Yogurt Companies

Global Frozen Yogurt Market size was valued at USD 1.95 Billion in 2024 and is poised to grow from USD 2.08 Billion in 2025 to USD 3.36 Billion by 2033, growing at a CAGR of 6.2% during the forecast period (2026–2033).

The Global Frozen Yogurt Market's competitive environment is influenced by the actions of major players in efforts to hold the leading position in the market. Product diversification and innovation are some of the major strategies. Firms like Yogurtland and TCBY have been consistently adding products in their lineups by launching frozen yogurt with plant-based, sugar-free, and high-protein contents that appeal to changing consumer needs. TCBY is one of the examples for introduced a new organic frozen yogurt line recently to capitalize on the increased demand for healthy products. By emphasizing providing many different flavors and nutritional profiles, these businesses can attract health-aware consumers, thereby gaining customer loyalty and market share. Geographical expansion and alliances are another strategy embraced by industry players. Menchie Frozen Yogurt, one of the industry players, has been expanding its international presence via franchising. Menchie's has entered new markets in the Middle East and Asia, where demand for healthier dessert options has been on the rise. Retailer and foodservice company partnerships also allow firms to expand their presence in convenience stores, supermarkets, and shopping malls, thereby reaching more customers. Such strategic actions not only build brand image but also assist businesses in grasping larger shares of markets across various regions. 'Yogurtland', 'Pinkberry', 'Tasti D-Lite', '16 Handles', 'Menchie's Frozen Yogurt', 'Red Mango', 'TCBY (The Country's Best Yogurt)', 'FroyoWorld', 'Sweet Frog', 'Baskin-Robbins (Frozen Yogurt Offerings)', 'Haagen-Dazs (Frozen Yogurt Line)', 'Dannon (Yogurt and Frozen Yogurt Offerings)', 'Nestlé (Frozen Yogurt Line)', 'Café Yumm', 'Scoop Shop', 'Yogurberry', 'Lickity Split Frozen Yogurt', 'Coco Frozen Yogurt', 'Sundaes Frozen Yogurt', 'Yo Factory'

The increasing focus on wellness and health has put frozen yogurt as a first-choice dessert option to the conventional high-calorie desserts. As consumer knowledge on probiotics and digestive health improves, frozen yogurt provides functional value through live active cultures, protein, and less sugar, meeting the need for healthier indulgence. Low-fat and non-fat frozen yogurt now dominates more than 70% of the U.S. retail market, indicating a firm preference for better-for-you alternatives. Overall, frozen yogurt introductions with health benefits such as reduced levels of added sugars and high levels of calcium are also on the rise in Europe and Asia-Pacific. This shift is driven by increasing health concerns such as obesity and diabetes, leading to a move towards healthy treats. Moreover, millennials and Gen Z also ask for clean-label, transparent products, and thus create the trend towards health-oriented frozen yogurt brands. Consequently, frozen yogurt starts becoming a go-to option for people in search of guilt-free, healthy desserts.

The self-serve concept has become a dominating trend in the frozen yogurt market as this is widely adopted by overall globe, providing consumers with control over portion sizes, flavors, and toppings. This concept gives the consumer experience of self-customization with different toppings and flavors as the consumer is more declining towards personalization and interactive eating experiences. Based on reports from the industry, more than two-thirds of frozen yogurt stores are using the self-serve concept, evidencing its acceptability among customers. The trend is also strengthened by the fusion of digital technologies, including loyalty apps and mobile ordering, for the improvement of the overall consumer experience.

North America is the leader in the frozen yogurt market across the world, attributable mainly to a mix of health-driven consumer preferences, extensive presence of large brands, and innovative retail formats. Increasing popularity of healthier alternatives to desserts like low-fat, probiotic, and low-sugar frozen yogurt has exponentially increased its demand. The region's established self-serve frozen yogurt chains, such as Menchie's and Pinkberry, provide consumers with an interactive and customizable experience, which has helped drive the popularity of frozen yogurt. Furthermore, the U.S. market enjoys a high degree of product availability, efficient distribution channels, and widespread marketing efforts targeting millennials and Gen Z, who value wellness and convenience.