What is the global market size of False Eyelashes Market?

False Eyelashes Market size was valued at USD 1.62 billion in 2021 and is poised to grow from USD 1.72 billion in 2022 to USD 2.52 billion by 2030, growing at a CAGR of 6.2% in the forecast period (2023-2030).

Global False Eyelashes Market Size, Share, Growth Analysis, By Type(Strip Lashes, Individual Flare lashes), By Distribution Channel(Hypermarkets, Supermarkets), By Constituent(Natural, Synthetic) - Industry Forecast 2024-2031

Report ID: SQSG30L2024 | Region: Global | Published Date: April, 2024
Pages: 229 | Tables: 91 | Figures: 76

Global False Eyelashes Market Insights

False Eyelashes Market size was valued at USD 1.62 billion in 2019 and is poised to grow from USD 1.72 billion in 2023 to USD 2.52 billion by 2031, growing at a CAGR of 6.2% in the forecast period (2024-2031).

Fashionistas frequently wear false eyelashes to strengthen and thicken their real lashes. These goods come in a range of lengths and hues. The false eyelashes market is expanding primarily due to rising customer knowledge of the availability of various grooming products. Nowadays, cosmetic companies work with fashion icons to release their premium eyelash products. Fake eyelashes are normally made from mink fur, silk, or synthetic fibers.

Companies have relied heavily on social media influencers to develop their brand's perception among consumers. Public celebrities often promote these goods on YouTube and Instagram and even publish videos on how to use them correctly. For instance, the social media platforms have been primarily used by the Lashify company to sell their artificial eyelash extensions. Most of these industry titans in the beauty industry rely on social media influencers to market their goods. For instance, Estée Lauder is said to spend almost 75% of its marketing expenditure on these influencers. Global spending on influencer marketing has increased from USD 2 billion in 2023 to USD 8 billion in 2019. Tech-savvy customers actively look for makeup influencers that share their aesthetic preferences.

US False Eyelashes Market is poised to grow at a sustainable CAGR for the next forecast year.

Global False Eyelashes Market Report Snapshots

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Global False Eyelashes market is relatively fragmented, with a high level of competition. The majority of the businesses covered in the report have prioritized new product launches and growing their manufacturing footprint in underdeveloped areas. Innovative approaches, partnerships, strategic alliances, and the enlarging of regional and international distribution networks are among the strategies. 'Ardell', 'Revlon', 'MAC Cosmetics', 'Kiss Products', 'Esqido', 'Huda Beauty', 'Lilly Lashes', 'Velour Lashes', 'Tarte Cosmetics', 'Benefit Cosmetics', 'Eylure', 'KISS Beauty Products', 'Blink Lash Store', 'Sephora Collection', 'Makeup Geek', 'Morphe', 'Lashify', 'L’Oréal S.A.', 'Dior', 'Shu Uemura'

The market for fake eyelashes has risen as a result of women's willingness to spend a lot of money on cosmetics. Additionally, there has been a significant increase in expenditure on high-end cosmetics. In the global personal care and cosmetics market, false eyelashes have a significant proportion.

False eyelashes have developed from a special occasion accessory to a necessary everyday accessory as a result of easy access to celebrity fashion items in recent years. Due to their level of popularity, companies in this market have been able to adjust to changing consumer demands. As a result, the market has created a product that is simple to use. A wide range of goods are created by manufacturers so that customers can help with quick and simple installation. Consequently, these lash extensions have gained popularity among women. The introduction of magnetic lashes has further boosted the product's popularity because most artificial eyelashes require the ability to be fixed.

North America held the largest share of the False Eyelashes market. due to an industry's expanding technological cosmetics, which is subsequently causing a growth in the country's use of false eyelashes. A strong foundation for the product has been created by the large number of suppliers that are present in the United States. The rising popularity of fake eyelashes has been greatly aided by the growing impact of social media influencers as well as TV and movie performers. Permanent eyelash extensions, which last for two to three weeks, are a fad that has become very popular in the area.

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Global False Eyelashes Market Size, Share, Growth Analysis, By Type(Strip Lashes, Individual Flare lashes), By Distribution Channel(Hypermarkets, Supermarkets), By Constituent(Natural, Synthetic) - Industry Forecast 2024-2031

Global False Eyelashes Market Insights

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