USD 7 billion
Event Management Software Market Size, Share, Growth Analysis, By Component(Software, Services), By Service(Professional services, Managed service), By Professional service(Consulting, Deployment & Integration, Support & Maintenance), By Deployment type(On-premise, Cloud), By Organization size(Small & Medium Enterprise, Large Enterprises), By Application(Event organizers & planners, Corporate, Government, Education), By Region - Industry Forecast 2024-2031
Report ID:
SQSG45E2044 |
Region:
Global |
Published Date: February, 2024
Pages:
157
|Tables:
169
|Figures:
79
Event Management Software Market Insights
Global Event Management Software Market size was valued at USD 7 billion in 2019 and is poised to grow from USD 7.9 billion in 2023 to USD 14.1 billion by 2031, growing at a CAGR of 14.1% in the forecast period (2024-2031).
The term "event management software" refers to a broad category of software products used to manage professional and academic conferences, trade exhibitions, smaller events, and conventions such as continuing professional development (CPD) meetings. This software assists users in planning events, engaging attendees, measuring the impact of their events, and registering for upcoming events online. Data analysis tools, sales management, beverage management, staffing management, catering management, package management, online event registration, invoicing & payments, task management, and other features are included. The significant increase in the number of entertainments, gaming, and sports events organized in recent years, as well as the growing need for software solutions that can streamline event management, are some of the factors expected to drive market growth over the forecast period. Demand for event management software is expected to rise in the post-COVID-19 era as SMEs and large enterprises gradually migrate their IT infrastructure to cloud networks to improve business continuity and operations.
US Event Management Software Market is poised to grow at a sustainable CAGR for the next forecast year.
Market Snapshot - 2024-2031
Global Market Size
Largest Segment
large enterprise
Fastest Growth
Small & Medium Eneterprise
Growth Rate
14.1% CAGR
Global Event Mangement Software Market, 2021-2028 ($ Bn)
Country Share for North America Region- 2021 (%)
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Event Management Software Market Segmental Analysis
Global event management software market is segmented based on component, service, professional service, deployment type, organization size, application. Based on component Event Management Software Market is segmented as software, service. Based on services Event Management Software Market is segmented as professional service, managed service. Based on professional service Event Management Software Market is segmented as consulting, deployment & integration, support & maintenance. Based on deployment type, Event Management Software Market is segmented as on premise, cloud. Based on organization size Event Management Software Market is segmented as small & medium enterprise, large enterprise. Based on application Event Management Software Market is segmented as event organizers & planners, corporate, government, education, others. Based on region Event Management Software Market is segmented into North America, Asia Pacific, Europe, Latin America and Middle East Africa.
Event Management Software Market Analysis by Organization Size:
In 2020, the large enterprise segment held a 56.1 percent market share. Large corporations frequently have a large corporate network and multiple revenue streams. As a result, large enterprises are constantly on the lookout for new and innovative solutions that can be integrated into their corporate network. Event management software can typically assist large enterprises in connecting with investors and colleagues as well as virtually conducting their annual events, driving the popularity of event management software among large enterprises. Over the forecast period, the small and medium enterprise segment is expected to grow at a CAGR of 16.0 percent. The segment's expansion can be attributed to an increase in the number of small and medium-sized enterprises (SMEs) in countries such as the United States, India, and China. Because of their lower deployment costs, cloud-based event management software solutions are especially popular among SMEs. As part of their strong emphasis on digitization, SMEs are also opting for cloud-based event management software.
Global Event Mangement Software Market Size By Organisation Size , 2021(%)
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Event Management Software Market Regional Insights
Based on region global event management software market is segmented into North America, Asia Pacific, Europe, Latin America and Middle East Africa. With a market share of more than 45.0 percent in 2020, North America dominated the market. North America is home to several prominent market players, including Bizzabo, Aventra Inc., and Glue Up, as well as several small and medium-sized businesses, which bodes well for the region's growing adoption of event management software. The region is also known for hosting a variety of public events, such as film festivals, marathons, and other educational institution-hosted events, as well as a variety of private events. According to Billboard's findings from June 2018, approximately 800 music festivals are held in the United States alone, with over 32 million attendees. The region's adoption of event management software has been driven by the need for efficient management of all such events. From 2022 to 2028, the Asia Pacific regional market is expected to grow at the fastest CAGR of 15.4 percent. The regional market's expansion can be attributed to enterprises in Asia Pacific countries such as China and India's growing preference for technologically advanced solutions. Furthermore, the Asia Pacific region has a large number of skilled and tech-savvy professionals who can effectively use the most recent software solutions on the market.
Global Event Mangement Software Market By Geography, 2021 - 2028
- Largest
- Fastest
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Event Management Software Market Dynamics
Event Management Software Market Drivers
- Increased adoption of advanced data analytics solutions is a major driving factor. Using data-driven and fact-based information, advanced analytics is a comprehensive set of analytical techniques and methods designed to assist event management companies in discovering trends and patterns, solving problems, accurately forecasting the future, and driving change. They assist businesses by providing sophisticated algorithms and analytical techniques that aid in effective decision-making. These tools assist event management firms with average skills in exploring data and reaping the benefits of augmented analytics with guidance and recommendations for better and clearer results.
Event Management Software Market Restraint
- The high initial cost of event management software with the introduction of advanced products to the market, new technologies necessitate increased investments in research and development (R&D). The IT industry is under tremendous pressure to develop new and better products, such as drones, Virtual Reality (VR) systems, and impressive advancements in automation technology. All of these products necessitate the development of new components as well as extensive R&D. Product development requires significant investment, which allows businesses to add new technologies and features. Great event management solutions can be expensive and feature-rich. However, if an organization only has a small event, the ROI may be compromised, and the software may prove expensive.
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Event Management Software Market Competitive Landscape
The global event management software market is fragmented, with a prominent market player acquiring a sizable portion. The prominent players operating in the market are constantly adopting various growth strategies to stay afloat in the market. Product launches, innovations, mergers, and acquisitions, collaborations and partnerships, and intensive R&D are some of the growth strategies that are adopted by these key players to thrive in the competitive market. The key market players are also constantly focused on R&D to supply industries with the most efficient and cost-effective.
Top Players in the Global Event Management Software Market
- Cvent
- Aventri
- Eventbrite
- Bizzabo
- EventMobi
- Eventzilla
- Whova
- RegFox
- Swoogo
- Hubb
- Certain Inc.
- Boomset
- Attendify
- etouches
- DoubleDutch
- Splash
- Glisser
- Gather
- SpotMe
- Socio
Event Management Software Market Recent Developments
Aventri merged with MeetingPlay, an innovative solution provider for in-person, virtual, and hybrid events, in January 2022. The new event software powerhouse would combine both companies' strengths to provide a full-service solution for meetings and events of all sizes.
Cvent merged with Dragoneer Growth Opportunities Corp. II., a special purpose acquisition company, in December 2021. The merger would provide Cvent with USD 801 million, allowing the company to accelerate product innovation, increase R&D, reduce debt, and expand its market share.
Ungerboeck acquired Priava, a cloud-based venue and event management system with a diverse global customer base, in November 2021. Ungerboeck was able to expand its international presence in Australia, New Zealand, and the United Kingdom as a result of the acquisition.
Event Management Software Key Market Trends
- High demand for centralized event promotion and financial transaction management and control cloud technology is being adopted by key market players because it allows end-users to store massive amounts of data and files in a remote location and access them from any internet-enabled location. Thus, cloud-based software solutions facilitate interaction between event planners and employees, suppliers, and clients. Cloud-based solutions assist event planners in the creation and management of location lists, the representation of pictorial images or charts for better management, and even the identification of potential custom events. A cloud-based event management software can manage event teams from any location at any time, as well as support and manage booking requests in a streamlined manner.
Event Management Software Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected utilizing Primary Exploratory Research backed by the robust Secondary Desk research.
According to our global event management software market analysis, event management software has become the industry standard for both large and small-scale event planners. In recent years, the demand for application-based has increased due to an increase in the number of professional and freelance organizers. Third-party planners benefit more from event management software solutions than in-house planners because third-party planners handle multiple events or shows throughout the year. The significant increase in the number of events in the sports, gaming, and entertainment sectors over the last decade, as well as the widespread adoption of software that can be used to streamline events from start to finish, based on both historical and real-time data, are factors influencing market growth.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 7 billion |
| Market size value in 2031 | USD 14.1 billion |
| Growth Rate | 14.1% |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
| Historical Year | 2019 |
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Event Management Software Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Event Management Software Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Event Management Software Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Event Management Software Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Event Management Software Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Event Management Software Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
Event Management Software Market Report Snapshots
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