Top Educational Toys Companies

Educational Toys Market size was valued at USD 61.87 Billion in 2024 and is poised to grow from USD 67.87 Billion in 2025 to USD 142.35 Billion by 2033, growing at a CAGR of 9.7% during the forecast period (2026–2033).

The global educational toys market is considered highly competitive, with key players constantly innovating to meet the demand for interesting, curriculums-based products. Major players in the market include LEGO Group, Mattel, Hasbro, and VTech, which have maintained their market shares through the offering of a wide variety of STEM-focused toys and interactive learning tools. Companies like these are investing in technology, such as augmented reality and robotics, to improve learning experiences and keep up their positions in the fast-growing educational toys market. 'Lego Group (Denmark)', 'Mattel, Inc. (USA) ', 'Hasbro, Inc. (USA) ', 'VTech Holdings Ltd. (Hong Kong) ', 'Spin Master Corp. (Canada) ', 'Melissa & Doug, LLC (USA) ', 'LeapFrog Enterprises, Inc. (USA) ', 'Fisher-Price (USA) ', 'Ravensburger AG (Germany) ', 'Thames & Kosmos (USA) ', 'GoldLok Toys (China) ', 'WowWee Group Limited (Hong Kong) ', 'Tomy Company, Ltd. (Japan) ', 'Clementoni S.p.A. (Italy) ', 'Goliath Games (Netherlands) ', 'Atlas Games (USA) ', 'CocoMoco Kids (India) ', 'Zephyr Toymakers Pvt. Ltd. (India) ', 'Educa Borras (Spain) ', 'Learning Resources, Inc. (USA)'

Increased awareness in parents towards the importance of early childhood education has fuelled up the global educational toys market growth. Parents now tend to be more interested in the selection of the toys not only as an entertaining item but also in cognitive, motor, and social development. This shift towards purposeful play drives the growth of the educational toys market.

Rise of STEM-Focused Educational Toys: This emphasis on STEM education has increased the demand for educational toys that focus on science, technology, engineering, and mathematics. The more popular educational toys include coding kits, robotics, and science experiment sets. These help the children develop the skills they need to work in the future in tech and innovation.

North America dominates the global educational toys market due to a combination of factors including strong purchasing power, high consumer awareness, and a growing emphasis on early childhood education. The region's vigorous educational system and focus on STEM (Science, Technology, Engineering, and Mathematics) initiatives have called for a very strong demand for educational toys in those regions. Furthermore, North American parents are becoming more concerned about toys that develop cognitive, emotional, and physical development. Major educational toy brands and continuous innovation in product offerings also contribute to the region's leadership in this market, thus reinforcing its dominant position globally.